In this interview, Phyllis Friedman reflects upon her extensive work with the ADL in Las Vegas. She discusses the city?s relatively low anti-Semitic activity, and how this allowed the Las Vegas ADL office to focus its efforts more broadly than in other cities. She also touches upon her family history, and how the community of Las Vegas has evolved since first visiting in 1963.

A Chicago native, Phyllis Friedman first came to Las Vegas in 1996 to become the Jewish Federation of Las Vegas? first foundation director. After two years, Friedman moved to year Los Angeles to work for ORT. Itching to get back to Las Vegas, in 2007, Friedman returned to the city to became director of the Nevada regional office of the Anti-Defamation League (ADL). In this position, she worked with schools as well as law enforcement, including the Federal Bureau of Investigation (FBI), teaching about tolerance and justice. She is a recipient of the FBI?s Las Vegas Division Director?s Community Leadership Award as well as the first awardee of Jewish Federation?s Jewish Professional of the Year. Three weeks into retirement, Friedman gave this interview, reflecting upon her extensive work with the ADL in Las Vegas. She discusses the city?s relatively low anti-Semitic activity, and how this allowed the Las Vegas ADL office to focus its efforts more broadly than in other cities. She also touches upon her family history, and how the community of Las Vegas has evolved since first visiting in 1963.

It was a scorching Fourth of July, when Norma (n?e Adler) and Leon Friedman rolled into their new home of Las Vegas in 1973. Nevertheless, they were content with leaving Gary, Indiana behind, and starting fresh with the family?s new ownership of Walker Furniture. Norma recalls her first stop in checking out Las Vegas was to visit the synagogue ? Temple Beth Sholom being the only option. Her oldest son would soon become a bar mitzvah. Feeling good about that, she and her sister-in-law who was also relocating to Las Vegas for the furniture business, searched for new homes. Norma settled into the community through volunteer work as well as through employment outside the family business. She worked in the real estate briefly and in a jewelry store at the Dunes. A natural organizer, she immersed herself in religious and civic organizations including the Jewish Federation, Jewish Family Service Agency, and volunteering at Selma Bartlett Elementary School in Henderson. Norma shares stories of her Jewish heritage and upbringing in Pittsburgh, the decision to move to Las Vegas, making fast friendships during her life in Las Vegas and the joy she has in traveling the world with Leon, who passed in 2004. In 2017, Norma was honored by the Jewish Family Service Agency.