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Friedman, Leon, 1933-2004
Leon and Norma Friedman, who were married in Pittsburg in 1957, enjoyed civic work, travel and raising their two children, Jodi and Brad. Leon kept active until his passing in 2004.
Person
Transcript of interview with Norma Friedman by Barbara Tabach, November 19, 2015 and April 06, 2016
Date
Archival Collection
Description
It was a scorching Fourth of July, when Norma (n?e Adler) and Leon Friedman rolled into their new home of Las Vegas in 1973. Nevertheless, they were content with leaving Gary, Indiana behind, and starting fresh with the family?s new ownership of Walker Furniture. Norma recalls her first stop in checking out Las Vegas was to visit the synagogue ? Temple Beth Sholom being the only option. Her oldest son would soon become a bar mitzvah. Feeling good about that, she and her sister-in-law who was also relocating to Las Vegas for the furniture business, searched for new homes. Norma settled into the community through volunteer work as well as through employment outside the family business. She worked in the real estate briefly and in a jewelry store at the Dunes. A natural organizer, she immersed herself in religious and civic organizations including the Jewish Federation, Jewish Family Service Agency, and volunteering at Selma Bartlett Elementary School in Henderson. Norma shares stories of her Jewish heritage and upbringing in Pittsburgh, the decision to move to Las Vegas, making fast friendships during her life in Las Vegas and the joy she has in traveling the world with Leon, who passed in 2004. In 2017, Norma was honored by the Jewish Family Service Agency.
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Friedman, Norma, 1935-
Norma Friedman was born to Rose and Jacob Adler on July 22, 1935 and was raised in Pittsburgh, Pennsylvania.
Person
Transcript of interview with Deanne Alterwitz-Stralser by Barbara Tabach, November 1, 2014
Date
Archival Collection
Description
Interview with Deanne Alterwitz-Stralser with contributions from her son Daryl Alterwitz on November 1, 2014. In this interview Deanne talks about her Jewish upbringing near the Illinois-Indiana state line, meeting her first husband Oscar, with whom she had four children, and the difficulties with keeping kosher. The family moved to Las Vegas from Gary, Indiana for opportunities in the furniture business. Daryl weighs in on his father's personality, business decisions, and their move to Las Vegas. They discuss the location of the store the Alterwitz's bought (Walker Furniture) and purchasing the building from Jackie Gaughan, and the different tastes in furniture in Las Vegas. Then they talk about the Jewish community and the division between the east and west sides.
On New Year's Day, 1931, Deanne Alterwitz-Stralser was born Deanne Friedman in Hammond, Indiana, the daughter of an insurance salesman and a stay-at-home mom. Deanne spent her childhood in Calumet City, just across the state line in Illinois, and was raised with a strong Jewish identity. At the age of sixteen, she met her first husband, Oscar Alterwitz, at an Alpha Zadik Alpha (AZA) dance in Gary, Indiana, and the two were married in 1950. Deanne and Oscar settled in Gary, where they had four children?Aimee, Larry, Daryl and Linda?and took over the Alterwitz family furniture business. Eventually, the couple grew the business to three successful retail furniture stores. However, a decline in the city's safety and opportunities forced the Alterwitz's to consider relocating, and in 1973, after a family vote, Deanne and Oscar moved their family to Las Vegas. Upon arrival, Deanne and Oscar bought Walker Furniture from original owners, George and Ruth Walker. Deanne used her artistic eye and training from the Art Institute of Chicago to lead the design and merchandising elements of the business. Socially, Deanne integrated into the local Jewish community, and ensured her children participated in Jewish life as well. Deanne and Oscar's children still remained involved in Walker Furniture operations, including Daryl, who serves as the company's general counsel; Larry, who is the company's president; and a daughter who now oversees the store's design and merchandising.
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