In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV. Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community. This oral history includes reminiscences of connecting with the Jewish community and meeting many of the Jewish leaders through Young Leadership, Jewish Federation, and being on the board for Temple Beth Sholom. The most poignant aspect to his Jewish roots is the survival of both his parents during Holocaust. Both Helen and Abe Greenberg were from Lodz, Poland and interred in concentration camps. Gene is a frequent presenter of their story for his commitment to Holocaust education and as a member of the next generation. Gene and his wife Melanie both spent their childhoods in Kansas City, Missouri and are graduates of the University of Missouri-Kansas City. They married in 1970 and have three children: Sari Mann, Elissa Burda, and Jaron Greenberg.
It was 1964 when Jack Simon met Marcy Stiel at a mutual friend’s wedding. Smitten from the beginning, the couple married shortly thereafter. Thus began their loving partnership that has flourished in business, community involvement, and most importantly in raising their two sons, Ron and Steven. The Simon’s can be a modest power couple. However, they are clearly capable of making things happen. When they first married, Jack was a California electrical contractor and homebuilder and Marcy became his business administrator. The Simons through their Electrical Company, Expo-Tech Electrical & Plumbing Services, Inc. won the contract to provide all of the electrical services for the entire 1984 Los Angeles Olympics, encompassing (26) twenty six venues located in California spanning from San Diego to Stanford University. The trajectory of the business was extraordinary, establishing twelve offices nationwide to provide temporary electrical and plumbing services for conventions and special events. Expo-Tech was eventually bought by industry giant GES. Their success was due in large part to Jack’s technical knowledge and Marcy’s administrative and marketing skills. With entrepreneurial zest, and over the period of eleven years, the couple found their way into the ownership of four local casinos in Elko and Wendover Nevada. Marcy was one of the first women in Nevada to hold multiple gaming licenses. In total, she held four Unrestricted Gaming Licenses. The Simons hosted Passover Seders for the Elko Jewish Community during their ownership of the casinos. In 2004, Marcy and Jack sold the four casino operations. Since moving to Nevada in 1994, the couple has made a warm and lasting impression, being generous in their focus for the well-being of the Jewish community. They are among those that actively paved the way for SB26, which outlaws government bodies from conducting business with companies that boycott Israel. They continue to be tireless advocates and philanthropists in Jewish organizations of Las Vegas and Nevada.
At the time of this interview, Don Ross has devoted nearly four inspirational decades of his life in the hotel and hospitality industry. In December 1987, at the age of 29, he accepted a position with Caesars and is now the Vice President of Catering, Conventions & Events for Caesars Palace Las Vegas. Don shares personal stories that lead to his “Don-mode” of providing a high level of customer service. From experiences with his grandparents to an extraordinary upbringing in his parents’ business, Green Chimneys, in Brewster, New York, Don received a surprisingly well-rounded educational foundation. As Don discovered his natural innate ability to serve others in the hospitality industry, he thrived and has never looked back. In recent years, his leadership talents and giving nature have been honored. In 2009, he was one of three distinguished industry executives recognized for their exceptional contributions to the hospitality industry as an “Industry Executive of the Year” during UNLV Harrah College of Hotel Administration’s 5th Annual Vallen Dinner of Distinction. Over the years, he has been honored for his work with Opportunity Village, his Jewish community involvement, and his continued work with Green Chimneys among many other organizations and causes.
On a pleasant spring evening at sundown in April 2017, a Pop-Up Shabbat draws a crowd of Jews to the Jackie Gaughan Parkway at the El Cortez Hotel & Casino. Proudly, and quietly, watching from the sideline is Kenny Epstein, owner of the El Cortez. He seeks no recognition, but is enjoying the gathering for Sabbath services and the music that will fill the air. Kenny Epstein is also a classic enthusiast of Las Vegas history. The nostalgia is evident as one walks through the casino and reinforced by the stories of a man who has experienced the city’s growth since moving here in 1959 at the age of 18. The timeline of Kenny’s teen years begins with his bar mitzvah in Chicago and a story of prizefighter Rocky Marciano giving a brief toast. When he was 15, his parents, Ike and Adele Epstein, took the family to visit Las Vegas. About three years later, his father became an executive at the Stardust. Kenny’s own imprint on Las Vegas history was just beginning. In this brief interview, he mentions an illustrious list of mentors and recalls many historic moments from the history of the Las Vegas Strip. All of which led to his ownership of The El Cortez—advertised as the longest continuously operating hotel/casino.