The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
Oral history interview with Dr. Alvaro Vergara-Mery conducted by Barbara Tabach on October 28, 2020 for the Latinx Voices of Southern Nevada Oral History Project. Alvaro discusses his personal history and his upbringing in both Chile and the United Kingdom before immigrating to the United States; due to political unrest in Chile, he moved to the U.K. where his mother was born before attending university in the United States. Alvaro talks about his work as a medical interpreter for University Medical Center (UMC) as well as his college teaching experience at University of Nevada Las Vegas and California State Berkley.