Information about the Genuine Auto Parts sign that sits at 3738 Boulder Hwy.
Site address: 3738 Boulder Hwy
Sign owner: Carquest Auto parts/ Golden State Supply/ Cannon Property LLC
Sign details: This building was built in 2014 which replaced a different Auto Parts building which still carried Car Quest. This location sells self-installation car parts. The sign itself was for the Charleston Auto Parts, but was restored for the Genuine Auto Parts around 2012/13 for its 2014 installation.
Sign condition: 5- Still in pristine condition since recently restored
Sign form: Roadside pylon sign
Sign-specific description: This sign has a long black steel base. The main portion of the sign is a steel orange jelly bean shape that has a yellow arrow surrounding it and points towards the building. The yellow arrow has flashing incandescents. Below the arrow states "Genuine" painted on the board in white block letters with a thin black trim. Underneath the word Genuine is a painted black square that has white letters spelling out "AUTO" and "PARTS" underneath, both in white neon. In between these words is the start of the yellow arrow. Under the black box is painted "3738 Boulder HWY" in the painted white block font with a thin black trim. This sign stays true to its original design for the Charleston Auto Parts sign with the arrow and Auto Parts words, and the only thing changed was the word Charleston to Genuine and the address from Main Street to Boulder Hwy.
Sign - type of display: Neon and Incandescent
Sign - media: Steel
Sign - non-neon treatments: Incandescent light bulbs
Sign animation: Flashing incandescent light bulbs
Sign environment: This location is on Boulder HWY with an RV sales lot next door. The original sign was located between Main and Charleston.
Sign - date of installation: 2014 in this location - original sign was for Charleston Auto Parts, but was restored for the Genuine Auto Parts around 2012/13 for its 2014 installation. Original installation year would have been circa 1950's
Sign - date of redesign/move: 2014 restored and put in this location though if it is the Charleston Auto Parts sign restored then the sign itself would date back to the 50's
Sign - thematic influences: This sign is remnant of the old time auto shop sign particularly with the arrow to accommodate to the car consumer era of the 50's/60's.
Sign - artistic significance: Restoring the sign and putting it back up for a similar purpose stays true to Vegas history by having the Neon live on.
Survey - research locations: Asessor's Page, Recapturist Website http://www.recapturist.com/portfolio/charleston-auto-parts/, Roadside Architecture website http://www.roadarch.com/signs/nvvegas2.html , Car Quest Auto Website https://www.carquest.com/stores/nv/las-vegas/14980
Survey - research notes: http://www.recapturist.com/portfolio/charleston-auto-parts/ shows this sign in its original form for the Charleston Auto Parts, but was restored for the Genuine Auto Parts around 2012/13 for its 2014 installation.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-23
Sign keywords: Neon; Incandescent; Steel; Flashing; Roadside; Pole sign; Directional

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