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Transcript of interview with Marla Letizia by Barbara Tabach, August 26, 2015

Date

2015-08-26

Description

In this interview, Letizia discusses her career, and breaking gender barriers in both broadcasting as well as in advertising. She also talks about how her family ended up settling in Las Vegas, and the evolution of her relationship with Judaism from childhood to adulthood, eventually leading to her leadership roles with Congregation Ner Tamid as well as Jewish Federation, where she is on the Board of Directors.

Marla R. Letizia is the founder of Big Traffic Mobile Billboards in Las Vegas, Nevada. The company operates mobile billboard advertising trucks and employs brand ambassadors to carry WOBI? walking billboards for retail, gaming, and entertainment clients such as Caesars entertainment, Tropicana, and Cirque Du Soleil. Letizia founded Big Traffic in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV Channel 8 as an assistant production manager. She later became the first female director of live television news broadcasts in Las Vegas at Channel 8. She also developed a TV show called "Las Vegas Turnaround" and a syndicated production called "The Parenting Network." Letizia grew up in Las Vegas, and is a former president of Congregation Ner Tamid and a founding member of the board of trustees of the Meadows School in Las Vegas. In this interview, Letizia discusses her career, and breaking gender barriers in both broadcasting as well as in advertising. She also talks about how her family ended up settling in Las Vegas, and the evolution of her relationship with Judaism from childhood to adulthood, eventually leading to her leadership roles with Congregation Ner Tamid as well as Jewish Federation, where she is on the Board of Directors.

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Transcript of interview with Milton I. Schwartz by Claytee White, May 4, 2004

Date

2004-05-04

Description

In this interview, Milton Schwartz discusses his life in Las Vegas and his business investments. He worked at the Flamingo Hotel right after World War II, and he started Valley Hospital as an investor in 1970. Schwartz has a Hebrew academy named after him in Israel, and owned the Yellow-Checker-Star Cab Company. He was active in the Republican Party.

Milton I. Schwartz was born and raised in Brooklyn, New York. He enlisted in the Army the day after Pearl Harbor (age 20) and did a five year stint in the Pacific as a repeater specialist. After the war he returned to his job as a refrigeration mechanic in Brooklyn and was soon offered a job out in Las Vegas at the Flamingo Hotel, which was owned by Bugsy Siegel. After three months in Las Vegas, during which time he had several conversations over dinner with Beldon Cattleman, Milton returned to New York to work with his father in the fixture business. After ten years he sold that business and bought into Design Equipment Construction, which brought him back to Las Vegas. Milton started or bought many businesses over the years, but the one he's proudest of is Valley Hospital. He and his partners brought the first medical helicopters into Nevada and he feels that many lives were saved because of that. He also invested in Yellow-Checker-Star Cab Company, which he still owns. Two on-going concerns that are important to Milton are his involvement with the Republican Party and the Milton I. Schwartz Hebrew Academy in Israel. Of the many awards and plaques he has earned over the decades, he is proudest of the birthday acknowledgements from the Academy. He believes strongly that the most important achievements of his life revolve around his religion and the children being educated in it. Milton shares many stories, facts, descriptions, and anecdotes about Las Vegas in the decades since 1946. He built a house in the Scotch 80's, contributes to UNLV, and approves of city growth and the proposed changes in the downtown area. He has contributed much to the growth and stability of the Las Vegas valley.

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