Prior to 1962, Helen Naugle had only visited Las Vegas once in her life while traveling from Idaho to California for a vacation with her husband and her boss. The group made a quick stop so her boss could interview for a position with EG&G and, as fate would have it, EG&G did not hire Helen’s boss. However, they did extend a job offer to Helen’s husband. A month later, Helen, her two daughters, and her husband became residents of Las Vegas, Nevada. Before moving to Nevada, Helen enjoyed singing in super clubs and performing on her radio show, “Melodies from Meadowland” and working for American Machine and Foundry. Upon her arrival in Las Vegas, Helen went to work for Bonanza Airlines before attending real estate school. In 1963, Helen opened her first office, Bruce Realty, and in 1965, she obtained her Broker’s license. She spent the next ten years selling general real estate. During this period, Helen was an active member of the Board of Realtors, as well as an early participant in the Board’s newly formed Women’s Council. Fate would strike again in Helen’s life while she was visiting her daughter at college in Arizona where she read an article in the Phoenix newspaper about a group of brokers who had formed a networking association to sell hotels and motels across the country. As a result of her initial contact with this association, Helen spent the next four decades selling hotels and motels throughout the State of Nevada, including Las Vegas, Elko, Tonopah, and Wells. She eventually became the first woman President of the American National Hotel-Motel Association. The cultural diversity of hotel and motel buyers would provide Helen with opportunities to travel the world and work with buyers from many different countries and cultural backgrounds. It also led to Helen’s membership in the FIABCI (International Real Estate Federation) and her Certified International Property Specialist and Federation of International Property Consultants certifications. Helen was also selected by the Association to represent the Air Force as “Innkeeper Evaluator” for one year. This honor took her to five Air Force bases in the United States and to Clark Air Force Base in the Philippines. During Helen’s career in hotel and motel real estate sales, she witnessed the transition from “mom-and-pop” American buyers to the influx of international buyers predominately from East India and Asia. The opportunities for helping repeat buyers and sellers gradually went away, as foreign buyers entered the market and tended to resell their properties to friends and family members from their own countries. During the latter part of her career, Helen found time to give back to the Las Vegas community through her volunteer work helping to establish the Scleroderma Foundation of Nevada. She also served on the Board of Directors of the Downtown Las Vegas Partnership where she focused on public safety in the area encompassing the Fremont Street Experience. Her work with both of these organizations allowed her to draw on her career experience for the benefit of others. Whether it was fate, or as Helen put it, she “just lucked into a lot of things,” one thing is certain - Helen Naugle was certainly a trail blazer for women in the hotel-motel niche of the real estate business, not only in Nevada, but across the nation.

The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.