In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV. Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community. This oral history includes reminiscences of connecting with the Jewish community and meeting many of the Jewish leaders through Young Leadership, Jewish Federation, and being on the board for Temple Beth Sholom. The most poignant aspect to his Jewish roots is the survival of both his parents during Holocaust. Both Helen and Abe Greenberg were from Lodz, Poland and interred in concentration camps. Gene is a frequent presenter of their story for his commitment to Holocaust education and as a member of the next generation. Gene and his wife Melanie both spent their childhoods in Kansas City, Missouri and are graduates of the University of Missouri-Kansas City. They married in 1970 and have three children: Sari Mann, Elissa Burda, and Jaron Greenberg.
Norma Morrow Zuckerman is the driving force behind the Jewish Repertory Theatre of Nevada [JRTN], an organization she co-founded with Charlene Sher in 2010. The endeavor coincided with Norma’s pursuit of an MFA at UNLV a couple of years prior. With the commitment to her studies and to bring professional Jewish theatrical performances to Las Vegas, her energetic personality intensified. In 2007, she performed in The Diary of Anne Frank and noted the audience was supporting Jewish Family Services Agency. Norma could sense the community’s eagerness for professional theatre and she was just the one to deliver it. Over the following years, JRTN produced an array of Jewish-themed and acted plays. Since then she tries to bring The Diary of Anne Frank to the stage annually and finds partners to bring 1400 eighth graders to the performance. By 2012, her commute between Los Angeles, where she is a garment designer/manufacturer with her husband Eugene, and Las Vegas had become routine and her passion for professional theatre in Las Vegas increased. This was the year that The Smith Center for Performing Arts opened. The first theatrical production was Golda’s Balcony, a one-woman drama starring Tovah Feldshuh. It was the spectacular co-promotion by Norma’s JRTN and the Smith Center. Norma was smitten with the theatre from a young age and studied with some of the best acting coaches—Milton Kastelas, Stella Adler, Wynn Handman. In this oral history she recalls the people who have helped her, the performances that have charmed audiences and the value of live theatre.