Interview with Deanne Alterwitz-Stralser with contributions from her son Daryl Alterwitz on November 1, 2014. In this interview Deanne talks about her Jewish upbringing near the Illinois-Indiana state line, meeting her first husband Oscar, with whom she had four children, and the difficulties with keeping kosher. The family moved to Las Vegas from Gary, Indiana for opportunities in the furniture business. Daryl weighs in on his father's personality, business decisions, and their move to Las Vegas. They discuss the location of the store the Alterwitz's bought (Walker Furniture) and purchasing the building from Jackie Gaughan, and the different tastes in furniture in Las Vegas. Then they talk about the Jewish community and the division between the east and west sides.
On New Year's Day, 1931, Deanne Alterwitz-Stralser was born Deanne Friedman in Hammond, Indiana, the daughter of an insurance salesman and a stay-at-home mom. Deanne spent her childhood in Calumet City, just across the state line in Illinois, and was raised with a strong Jewish identity. At the age of sixteen, she met her first husband, Oscar Alterwitz, at an Alpha Zadik Alpha (AZA) dance in Gary, Indiana, and the two were married in 1950. Deanne and Oscar settled in Gary, where they had four children?Aimee, Larry, Daryl and Linda?and took over the Alterwitz family furniture business. Eventually, the couple grew the business to three successful retail furniture stores. However, a decline in the city's safety and opportunities forced the Alterwitz's to consider relocating, and in 1973, after a family vote, Deanne and Oscar moved their family to Las Vegas. Upon arrival, Deanne and Oscar bought Walker Furniture from original owners, George and Ruth Walker. Deanne used her artistic eye and training from the Art Institute of Chicago to lead the design and merchandising elements of the business. Socially, Deanne integrated into the local Jewish community, and ensured her children participated in Jewish life as well. Deanne and Oscar's children still remained involved in Walker Furniture operations, including Daryl, who serves as the company's general counsel; Larry, who is the company's president; and a daughter who now oversees the store's design and merchandising.
In 1976, Jacqueline "Jaki" Baskow was an aspiring actress when she and a friend accepted an invitation to worked in a movie studio in Las Vegas. She had three-hundred dollars to her name, a dream and lots of dynamic energy. Though the movie studio offer did not quite materialized as she hoped - the invitation had come from Batman co-creator Bob Kane - Jaki's trajectory into Las Vegas, working with talents and planning events became an over forty year career. In this interview, she talks about growing up Jewish in Camden, New Jersey where her father was a murder victim; her tenacious effort to find the perpetrator included the help of celebrity detective Joe Schillaci. She shares stories of the colorful array of A-list entertainers she has worked with to build her successful business, Baskow and Associates. She has built a niche of handling large corporate events, hiring talent and attention to details for exciting events. She reflects on the people and moments that impelled her on; mentors such as Bobby Morris and Frank Sinatra and Jilly Rizzo.
On March 1st, 1979, collector Dan Murphy interviewed Anderson Dairy production manager, Joseph Gemma (born on October 25th, 1934 in Norwalk, Connecticut) in his home in Las Vegas, Nevada. This interview covers the history of Las Vegas, including employment opportunities, construction work, housing developments, and the hotels on the Strip. Joseph also recalls social and environmental changes and local recreation, including sports and the importance of gaming in Nevada.
On February 17, 1976, Jeannette Lonpergan interviewed well driller and dairy worker, Mr. Louis Evans (born on August 8th, 1914 in Jones County, Iowa) in his home in Las Vegas, Nevada. Mrs. Lonpergan’s husband, Mr. Dennis Lonpergan, was present during the interview and joined in on the discussion. Mr. Louis Evans’ wife, Mrs. Evans, was also present during the interview. Mr. Evans relocated to Nevada from Iowa in search of employment. Construction on the Hoover Dam had begun at this point; Mr. and Mrs. Evans recall their earliest recollections of Nellis Air Force Base and McCarran Airport. The interview covers the history of Nevada from Mr. Evans’ perspective. Mr. Evans discusses the paving of roads, employment, religious activities, housing developments, early above ground atomic tests, social and environmental changes and mining in Nevada.
On March 11, 1978, Roberta Farmer interviewed Sally Halko (born 1921 in Gowen, Oklahoma) about her life in Las Vegas, Nevada. Halko first talks about her family background, education, traveling, and church membership. She later talks about the development Las Vegas casinos, racial minorities, housing growth, Lake Mead, and the first theaters.