The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.

On March 1, 1980, Larry E. Cooper interviewed general contractor Ernest (Ernie) Jackson Junior (born December 6th, 1932 in Bruce, Mississippi) in Cooper’s home about his experiences in the Westside as a Black Las Vegas resident. Jackson Jr. discusses the lack of property buyers on the Westside and his goals of improving the Westside by building on the land. Jackson Jr. also discusses his youth as a baseball star for Las Vegas High School in the fifties.