Count Guido Roberto Deiro, born in Reno, Nevada, in 1938, has had several fascinating careers. The son of vaudeville performer and recording star Count Guido Pietro Deiro, who was the first major piano-accordionist to become popular in the United States, and his teenage wife Yvonne Teresa LeBaron De Forrest, Deiro grew up in and around Las Vegas and Southern California after his parents' 1941 divorce. After attending 13 grammar schools and five high schools, Deiro graduated from Las Vegas High School in 1955. During his youth, thanks to his stepfather Samuel "Baby Shoes" Prezant, Deiro had an early introduction to the Las Vegas gambling scene. Following a brief stint in the U.S. Army, Deiro worked a series of jobs, including parking cars, selling shoes, and driving an ambulance. He transitioned from working as a fitness instructor to being a lifeguard at the El Rancho Vegas hotel, all the while becoming interested in aviation. Deiro entered the gaming industry at the age of 19 and a half, when he began working as a dealer, having been taught by his stepfather. Breaking in at the Nevada Club, Deiro, who became known as "Bobby Blue Eyes," later worked at the New Frontier, Sands, El Cortez, and Holiday casinos. He provides a great deal of detail about the social world of Las Vegas casinos in the 1950s through the 1970s, with insight into many major personalities. While working in gaming, Deiro continued to pursue a career in aviation, acquiring in the early 1960s a commercial pilot license, instrument rating and instructor's certificate. He began working as a flight instructor and charter pilot at Thunderbird Field, now known as North Las Vegas Air Terminal. Deiro flew around the United States promoting Las Vegas and the airfield. After Howard Hughes purchased the airfield in 1967, Deiro stayed, ultimately becoming Director of Aviation Facilities for the Hughes Tool Company. Following his marriage to Joan Marlene Calhoun, Deiro moved to California, where he became Vice President and Director of Administration for Air California and Golden West Airlines, before serving with other companies owned by C. Arnholdt Smith. In 1971, Deiro returned to Las Vegas. Deiro then met artist Michael Heizer, who enlisted Deiro's help in scouting and securing locations for his Earth art installations. This led to Deiro's long involvement with that genre. In addition to these careers, Deiro was also influential in many key developments in Las Vegas, including the construction of the Las Vegas Motor Speedway and, with his wife Joan, several philanthropic endeavors. In this interview, Deiro shares his perspectives on his times and his impact on Las Vegas.
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Folder of materials from the Mabel Hoggard Papers (MS-00565) -- Personal papers file. This folder contains greeting cards, postcards, and letters.
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Tower of Jewels is one of those iconic Las Vegas businesses that continues to thrive. At the time of this interview, Jack Weinstein is in his nineties and “retired.” With him is his daughter Polly Weinstein, who in addition to being involved in the business management has her own custom designed jewelry line, aptly named The Jeweler’s Daughter. As the youngest of six children born to Jewish Russian immigrants Joseph and Pauline (Polly is named for her grandmother), Jack was raised in a dangerous neighborhood of Detroit, Michigan. His youthful enterprise included collaborating and then splitting up with his brothers in a jewelry business, before eventually moving west to Los Angles in the early 1960s. On his own, Jack became a wholesale salesperson representing lines of watches to other businesses. Included in his list of clients was Al Sanford’s Tower of Jewels in Las Vegas. The two became friends and Al suggested setting up a partnership between Al’s son and Jack in 1964. Eventually
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At the time of this interview, Shecky Greene (1926 - ) is energetically snuggled into his modest Henderson home. His wit and signature sense of humor are at in full swing. Shecky sees a joke in every nook and cranny of a conversation and seamlessly spins the moment with a tune or voice characterization. A native of Chicago, his given name is Fred Sheldon Greenfield. His Jewish parents, Bessie and Carl Greenfield raised Shecky and his older two brothers in a secular but kosher setting. He recalls honing his humor as a child and creating his path to a decades-long career in comedy lounges and in film. His narrative glitters with names of Las Vegas entertainment history. He also talks about his passion for the St. Judes Ranch in Boulder City.
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In this interview, Unger-Wadkins discusses growing up in Las Vegas? close-knit Jewish community in the 1960s and 1970s, and involvement with various Jewish youth organizations and activities. She also describes her career in public relations, reflecting upon the unique challenges faced when interacting with the public, and with politics, in her positions. Unger-Wadkins ends by describing her current work in land development, particularly the history of the Three Kids Mine and the technical and political process of ensuring the land is suitable as a residential area.
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Interview with Jerry Fox by Barbara Tabach on November 12, 2014. In this interview, Fox discusses his father's restaurant, Foxy's Delicatessen, which opened on the Las Vegas Strip in the 1950s, and his own business endeavors including the Tinder Box and an embroidery business.
Jerry Fox grew up in Los Angeles until his family moved to Las Vegas in February 1955, where his father opened Foxy's Delicatessen, the city's first Jewish deli. Jerry would go on to follow in his father's entrepreneurial footsteps, operating several ventures across different industries, including his own restaurant, Foxy Dog. Jerry sold Foxy Dog in 1975 after going through a divorce, the same year that Foxy's Deli closed.
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