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Photographs of Monte Carlo signs, Las Vegas (Nev.), 2002

Date

2002
2017-08-31

Description

Photos show Monte Carlo signs during the day. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site name: Monte Carlo Resort and Casino (Las Vegas, Nev.)
Site address: 3770 S Las Vegas Blvd
Sign owner: Mandalay Resort Group (50%), MGM Mirage (50%)-Mandalay manages the property
Sign details: The Monte Carlo is located on the west side of the strip just past the New York New York. The signage on the front of the Monte Carlo is limited, with the dominant honors going to the architectural aspects instead. The front facade is made to represent the classical architecture actually found in Monte Carlo. Giant patina fountains are flanked by sweeping staircases, where giant recessed arches and niches hold an abundant array of diversely positioned statuary.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: Through the main arch behind the fountain, located on the south east corner, an entrance is guarded from above by black channel letters spelling "Monte Carlo" and filled with incandescent bulbs. This entrance faces southeast. The architecture continues with relief entablature upon fluted columns supporting Corinthian caps, and more statuary. Light posts adorn the sweeping walk in front of the property. Throughout the architecture you can see pools and fountains contained between arches and recessed into other area. Another entrance in the same fashion as the southeast entrance sits facing northeast. Another set of channel letters is set above these doors as well. Just north of the last entrance is the pylon for the Monte Carlo. The pylon fits into the category commonly seen at resorts such as The Mirage, or Luxor. Essentially a giant rectangle in its general silhouette, a multi leveled collection of signs are designated into geometrical planes by the use of classical architectural elements. The sign is at the north end of the Monte Carlo property and faces north/south, and is double sided. The bottom half of the structure is occupied by a tall arch, creating a pedestrian element, allowing passage through the sign. The two legs that flank the arch are created utilizing a pair of double columns supporting a series of crowned ledges supporting yet another architectural element of a pilaster. The resultant effect is two rather massive collections of elements creating the outer legs of columns, combined with pilasters, for the recessed borders of the impressive arch. Above the arch the cabinet rises up divided into two planes, one on top of the other, each holding a message cabinet with a pair of the square post as seen on the structure just below. It creates another pilaster from the front with rows of stacked columns on the structures width. The two arrangements are identical in structure and facade. The difference lies in the different types of display each on holds. The top is a back lit color advertisement currently for magician Lance Burton, while the bottom is an LED matrix screen . The top is an entablature crowned with sweeping overhangs, and containing the text Monte Carlo in black channel letters and filled with incandescent bulbs. The signage on the towers of the hotel are the repeated Monte Carlo logos in giant black channel letters, and filled with incandescent bulbs. On each face of each one of the wings Monte Carlo is spelled in it's trademark text, in black channel letters and filled with incandescent bulbs.
Sign - type of display: Incandescent; Backlit
Sign - media: Steel; Plastic
Sign animation: Oscilllating
Notes: The incandescent bulbs inside the channel letters oscillate, at the entrances on the building as well.
Sign environment: The environment the Monte Carlo creates with its various forms of advertisement abruptly changes in aesthetic contrast to its southern companion and precursor to the northbound traveler. One minute the pedestrian is listening to the nasal audio streaming from the ESPN Zone loudspeakers, to the delicately ornate facade of the Monte Carlo's fountains and highly detailed statuary. Once you cross the drive it is not hard to be attracted the by classical architecture which serves its purpose of bringing in the patron with the limited space utilized for pedestrian passage across the front. I say limited, even though it is one of the more ornate and expansive ones, that is in comparison to its related properties of the Mirage and the Bellagio. The use of architecture makes the utmost use of this great strength of aesthetic by making it interactive for the pedestrian by allowing them to pass up close to the elements while entering the building or traversing the facade. The two giant wings on either end of the property act as arms to pull in people using swooping steps and large fountains. The signage is integrated into this environment, blending in nicely, in similar fashion as the previously mentioned examples. The oscillating incandescent bulbs can be found inside the channel letters, which is the most common animation seen in this type of signage in the other properties as well.
Sign - date of installation: 1995
Sign - thematic influences: The Monte Carlo theme is that of an understated European elegance.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Pylon; Fascia; Incandescent; Backlit; Steel; Plastic

Mixed Content

Video, Roundtable discussion with members of Temple Beth Sholom, January 14, 2015

Date

2015-01-14

Description

In this roundtable discussion video, members of Temple Beth Sholom discuss the history of the long-established congregation. Interviewees are Sandy Mallin, Oscar Goodman, Jared Shafer, Joel Goot, Arne Rosencrantz, Jerry Blut, Jackie Boiman, Gene Greenberg, and Flora Mason, with Shelley Berkley joining in later in the interview. Most of the interviewees have been involved in the leadership of the congregation. They discuss relationships with various rabbis over the years, and successful fundraising efforts to build the original synagogue. Other early leaders in the congregation were Edythe Katz-Yarchever, the Goot family, Stuart Mason, Herb Kaufman and Leo Wilner. Until the 1980s, Temple Beth Sholom was the only synagogue in Las Vegas, but after a dispute over the burial of a non-Jew, a new synagogue formed (Shareii Tefilla), and at nearly the same time, Temple Beth Sholom began investigating a move from their site on Oakey Boulevard. Most have nostalgia for the former location, but discuss the changes in the neighborhood that necessitated the move to Summerlin. Then they discuss the other initiatives that were borne out of Temple Beth Sholom, such as bond drives for Israel, B'nai B'rith, and the Kolod Center. They share other memories, and discuss the leadership and Sandy Mallin becoming the first female president of the temple. They credit Mallin with keeping the temple going through lean years, and helping to recruit Rabbi Felipe Goodman. The group goes on to mention other influential members of the Jewish community including Jack Entratter and Lloyd Katz, who helped integrate Las Vegas.

Moving Image

Roadrunners Internationale Contractor's Forum, October 6, 2005

Date

2005-10-06

Description

Narrator affiliation: Panel discussion of Area 51 work

Text

Interview with Norma Cox, March 25, 2004

Date

2004-03-25

Description

Narrator affiliation: Administrator, Atomic Energy Commission and Public Health Service

Text

Photographs of Rummel Motel sign, Las Vegas (Nev.), February 23, 2017

Date

2017-02-23
2017-09-18

Description

The Rummel Motel sits north of The Strip at 1809 Las Vegas Boulevard South. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1809 S Las Vegas Blvd
Sign owner: Yeh Chia-Hong
Sign details: The motel was founded by Marvin Rummel in 1945 (VintageLasVegas, n.d.), although the Clark County Assessor lists the original construction year as 1951 (Assessor, n.d.). Undated vintage postcards, one describing the motel as "new" (Rummel Motel, 1809 So. 5th St. U.S. 91 - L.A. Highway Las Vegas, Nevada original vintage postcard, n.d.) show that a two-story building was later added to the back of the motor court (VintageLasVegas). The addition may explain the discrepancy in construction dates. The Roles family purchased the property in 1958 (VintageLasVegas; Noted bowler, hotel owner dies, 2002). Ralph Roles also operated the Del Mar Motel (the Del Mar's sign, designed by Betty Willis, is now at the Neon Museum). A vintage postcard from 1958 shows that motel was endorsed by the Automobile Association of America and another automobile club (Garofalo, 2011). The motel was severely damaged by fire on April 30 2017 (VintageLasVegas; Hershkovitz, 2017) and is currently closed.
Sign condition: The condition is 2, fair. The lower portion of the cabinet is dented and access panels are damaged or missing. The upper portions of the cabinet display numerous metal patches. The plastic on the reader board has holes. The remaining neon tubing appears to be intact. All incandescent light bulbs are missing.
Sign form: Pylon sign
Sign-specific description: The sign is supported by a rectangular blue metal pylon. A blue metal-framed reader board and orange metal upper cabinet are cantilevered out from the pylon toward the street. In the center of the upper cabinet is an amoeba-shaped area which is painted black and outlined by white skeleton neon. Inside the black amoeba are individual cursive letters which spell out "Rummel Motel" in white paint traced by white skeleton neon. Atop the upper cabinet is a smaller orange metal cabinet which is wing-shaped. Above the wing is a blue metal circle. Inside the channel of the circle are six concentric circles of empty light sockets. On the outside of the circle is a semi-circular metal frame which holds five white skeleton neon five-pointed stars.
Sign - type of display: Neon, incandescent and reader board
Sign - media: Steel and plastic
Sign - non-neon treatments: Incandescent light bulbs and a reader board
Sign environment: This is located on Las Vegas Boulevard South just north of the Las Vegas Strip
Sign - date of installation: The current sign dates back to at least 1958, but probably is not the original motel sign. A vintage postcard shows that before the two-story addition, the motel had a simple double pole sign with the name "Rummel Motel" enclosed by an open oval (Rummel Motel, 1809 So. 5th St. U.S. 91 - L.A. Highway Las Vegas, Nevada original vintage postcard, n.d.). The colors, lettering style and oval shape of the former sign appear to have inspired the design of the sign seen in a postcard from 1958 (Garofalo, 2011). The latter sign, with heavy modification, is the sign seen on the property today. The sign as currently configured is recognizable in a postcard from the late 1950's or early 1960's (Las Vegas motels then and now, n.d.).
Sign - date of redesign/move: The circa 1958 sign (Garofalo, 2011) was supported by double poles. The pole on the street side of the sign can still be seen on the upper cabinet, but it no longer reaches to the ground. The pole on the motel side of the sign ran from the ground toward the center of the sign, and then doglegged inward toward the motel to support the sign from the side. That pole appears to be the same one now enclosed by the pylon. The shadow of the pole can be seen inside the current reader board, which was a later addition attached below the circa 1958 sign. Automobile club shields at the bottom of the circa 1958 sign have been removed. A black metal directional arrow pointing toward the motel from the street side of the sign has also been removed. A circular white or light yellow metal cabinet with concentric rows of incandescent lightbulbs in the interior and a semi-circle of neon stars on the exterior has been moved from the top of the former directional arrow to the top of the wing-shaped cabinet. The circa 1958 wing-shaped cabinet was flush with the street side of the sign and contained skeleton neon which advertised, "HEATED POOL". The current wing-shaped cabinet contains no neon and has been pushed to the center of the sign. The lower cabinet of the circa 1958 sign was painted orange and black, which is now all orange. The amoeba shape was painted blue and is now black. Below the amoeba were skeleton neon letters which spelled out, "NO VACANCY" and "24 HOUR ROOM SERVICE". The neon is now gone. A small black metal cabinet attached at the bottom of the sign contained what appear to be either painted or skeleton neon letters which state, "COOLED BY REFRIGERATION". That portion of the sign is now gone.
Sign - thematic influences: This sign showcases 1950's and 1960's Googie trends. This also conveys earlier motor court designs in the building and the sign.
Survey - research locations: Clark County Assessor, Parcel No. 162-03-310-007, Retrieved from http://www.clarkcountynv.gov/assessor/Pages/PropertyRecords.aspx?H=redrock&P=assrrealprop/pcl.aspx Garofalo, M. (2011 November 2). Still standing-Rummel Motel. Retrieved from https://www.flickr.com/photos/vintageroadtrip/6304823598/ Hershkovitz, R. (2017 April 30). Fire damages vacant downtown Las Vegas motel. Las Vegas Review Journal. Retrieved from https://www.reviewjournal.com/local/local-las-vegas/downtown/fire-damages-vacant-downtown-las-vegas-motel/ Las Vegas motels-Then and now. (n.d.). Rummel Motel. Retrieved from http://stefanidrivesvegas.com/8.html Noted bowler, motel owner Roles dies. (2002 July 30). Las Vegas Sun. Retrieved from https://lasvegassun.com/news/2002/jul/30/noted-bowler-motel-owner-roles-dies/ RoadsideArchitecture. (n.d.) The Rummel Motel. Retrieved from http://www.roadarch.com/signs/nvvegas3.html Rummel Motel, 1809 So. 5th St. U.S. 91 - L.A. Highway Las Vegas, Nevada original vintage postcard. (n.d.). Retrieved from https://www.amazon.com/Rummel-Motel-1809-So-U-S/dp/B00P9LEQCS VintageLasVegas. (n.d.). Rummel Motel. Retrieved from http://vintagelasvegas.com/post/160953547509/rummel-motel-1809-s-las-vegas-blvd-built-by
Surveyor: Mitchell Cohen
Survey - date completed: 2017-09-18
Sign keywords: Pylon; Neon; Incandescent; Reader board; Plastic; Steel

Mixed Content

Audio clip of an inteview with Chris Ramirez by Wendy Starkweather on October 2, 2013.

Date

2013-10-02

Description

Chris talks about living in Las Vegas since he was 6 months old. He also talks about starting his own valet parking company while he was in college. Later Chris talks about Silver State Film Productions, a film company he founded. The schools Chris attended during his childhood were located in Las Vegas, Nevada at that time. Film producer Chris Ramirez moved from Colorado to the east side of Las Vegas in 1973, when he was six months old. Son of Greg Ramirez, owner and founder of Viva Zapatas restaurants, Chris and his family moved to Rancho Bel Air, where he completed his school years, in about 1980. Chris and other Clark County School District students of his age participated in a school desegregation program unique to Las Vegas. After completing fifth grade at Howard Wasden Elementary School, Chris and his classmates rode a bus for one year to Mabel Hoggard Sixth Grade Center in North Las Vegas. After sixth grade he attended Hyde Park Middle School and Bishop Gorman High School. Chris’s family and school connections combined with the barter culture in Las Vegas combined to create an emphasis on “who you know” rather than “what you know.” Chris formed his film companies on the basis of his Las Vegas knowledge and his contacts and credits Las Vegas for allowing him to be in the right place at the right time to meet and work with celebrities and become an entrepreneur. Chris enjoys the urban excitement of living, doing business, and participating in the revitalization of downtown Las Vegas.

Sound

Photographs of Atomic Liquors at dusk, Las Vegas (Nev.), June 28, 2017

Date

2017-06-28
2017-08-12

Description

The Atomic Liquors bar sits at 927 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 927 Fremont St
Sign owner: 100 10th Street LLC
Sign details: Property sold by Lance Johns to 100 10th Street LLC in 2014 for $3,480,000. Recent addition to property in 2017 (927 Fremont Street).
Sign condition: 3 - Decent: neon in great condition, paint chipping off and some bulbs not repaired
Sign form: Directional Monument sign, back to back "Double sided"
Sign-specific description: Uses directional tool of an arrow, has chasing animation in the arrow with incandescent bulbs. It has blade like additions to it for the word "Liquor" and "Cocktails", each word on its own blade which are parallel to the ground, they are painted red. The word "Atomic" sits on the top in a comic style "blast" shaped bubble painted yellow. "Packaged liquors" and "Cold beer" painted on the base structure of the sign. Bulbs glow yellow, "Liquor" glows blue, "Cocktails" glows red, "Atomic" is not lit.
Sign - type of display: Neon and incandescent
Sign - media: Steel
Sign animation: Chaser effect with bulbs
Sign environment: Property surrounded by other bars/clubs and motels.
Sign - date of installation: c. 1952
Sign - artistic significance: 1950s atomic testing theme - popular due to test sight 65 miles north of city
Survey - research locations: Bar website, www.roadarch.com, owner
Surveyor: Danny Jacobs
Survey - date completed: 2017-08-12
Sign keywords: Neon; Incandescent; Steel; Chasing; Directional; Monument sign; Back to back; Fascia; Floating Mount Letters

Mixed Content

Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, August 29, 2005

Date

2005-08-29

Description

Includes meeting minutes and agenda. CSUN Session 35 Meeting Minutes and Agendas.

Text

Meeting minutes for Consolidated Student Senate University of Nevada, Las Vegas, October 25, 1984

Date

1984-10-25

Description

Includes meeting agenda and minutes. CSUN Session 14 Meeting Minutes and Agendas.

Text

Meeting minutes for Consolidated Student Senate University of Nevada, Las Vegas, March 13, 1984

Date

1984-03-13

Description

Includes meeting agenda and minutes. CSUN Session 14 Meeting Minutes and Agendas.

Text