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Temple Beth Sholom

Temple Beth Sholom was the first Jewish congregation in Southern Nevada and continues to function as a religious, educational, and social center for a considerable portion of the Jewish community of Las Vegas. Previously known as the Jewish Community Center of Las Vegas, it became affiliated with the Conservative Movement and officially known as Temple Beth Sholom in 1958. The congregation originated in Las Vegas in the 1930s with a small group of families and grew to be the largest temple in Nevada during the 1960s.

Photographs of Desert Moon Motel sign, Las Vegas (Nev.), April 18, 2017

Date

2017-04-18
2017-08-22

Description

The Desert Moon Motel sign sits at 1701 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Desert Moon Motel (Las Vegas, Nev.)
Site address: 1701 Fremont St
Sign owner: Jerzy and Celina Kosla
Sign details: The building was constructed in 1942 (Assessor). According to one commentator, the Desert Moon motel opened on the site in 1952 (Roadside Architecture.com). The cars on a vintage postcard of the motel appear to date from the late 1940's or early 1950's (Ebay). The same vintage postcard (Ebay) shows the motel as a member of United Motor Courts, an early motel referral chain founded in 1933 which published a travel guide until the early 1950's (Wikipedia). Based in Santa Barbara, California, United Motor Courts was made up of "a friendly group of independent owners of motor lodges..." (Historic Highways). The Quality Inn motel franchise was a spinoff of United Motor Courts (Wikipedia). The motel has been renovated by its current owner, Polish immigrant George (Jerzy) Kosla (Glionna, 2017).
Sign condition: The sign is Condition 4, good. The paint appears slightly faded but there is no flaking or peeling. The cabinets, reader boards, and fiberglass moon are all in good condition. The neon is intact.
Sign form: Pole sign
Sign-specific description: The sign pole and metal cabinets are painted pink. The design and lettering are the same on both sides of the sign. The trapezoid-shaped lower cabinet extends horizontally toward the street. It contains a rectangular white plastic lightbox which states "FREE ADULT MOVIES" in red sans serif letters and "FLAT SCREEN TV'S in smaller black san serif letters. To the left of the letters is the black silhouette of a female figure. On the metal below the plastic screen are clear sans serif neon letters which spell out, "NO VACANCY" in red when illuminated. The upper metal cabinet hangs from the street side of the pole. White painted san serif letters, covered by clear sans serif neon letters which glow red when illuminated, run vertically down the cabinet to spell out, "XXX MOVIES". Five metal cabinets attached to the street side of the sign run vertically to spell out, "M-O- T-E- L" in white painted sans serif letters covered by yellow sans serif neon letters. On top of the pole is a white p
Sign - type of display: Neon, Lightbox
Sign - media: Steel, Plastic, Fiberglass
Sign - non-neon treatments: Lightbox
Sign environment: East Fremont Street, surrounded by other motels.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: The now pink or faded red sign cabinets were painted blue in a 2003 photograph
Sign - thematic influences: Desert, Space Age, Western
Sign - artistic significance: The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a 1950's/1960's Space Age/Lunar theme
Survey - research locations: Assessor's website
Survey - research notes: Ebay. Las Vegas NV Desert Moon Motel roadside Nevada vintage linen postcard ca 1940s. Retrieved from https://picclick.com/LAS-VEGAS- NV-Desert- Moon-Motel- Roadside-Nevada- 141923576051.html Glionna, J. M. (2017 April 23). Motel, once a haven, now a crime-ridden jungle in downtown Las Vegas. Las Vegas Review Journal. Retrieved https://www.reviewjournal.com/local/local-las- vegas/downtown/motel-once- a-haven- now-a- crime-ridden- jungle-in- downtown-las- vegas/ Historic Highways. (2007 July 14). Archive for the "Motel Associations" category: Looking for a motel in 1933. Retrieved from https://historichighways.wordpress.com/category/motel-associations/ Roadside Architecture. com (n.d.). Las Vegas Signs: Desert Moon Motel. Retrieved from http://www.roadarch.com/signs/nvvegas.html RoadsidPeek.com. (n.d.). Downtown motels Las Vegas: Desert Moon Motel. Retrieved from http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvdownmotel/index5.htm Wikipedia. (n.d.). Motel: 2.6 R
Survey - other remarks: A postcard circa early 1950's features a different sign with a saguaro cactus and quarter moon (Ebay). The current sign appears to have taken the Western/Lunar theme from the previous sign and transformed it into a Space Age/Lunar theme, which may indicate that the sign dates from the date from the late 1950's or 1960's.
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-22
Sign keywords: Neon; Steel; Plastic; Fiberglass; Pole sign; Light box; Sculptural

Mixed Content

University of Nevada, Las Vegas (UNLV) 7th commencement program

Date

1970-06-11

Description

Commencement program from University of Nevada, Las Vegas Commencement Programs and Graduation Lists (UA-00115).

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Dr. Alvaro Vergara-Mery oral history interview: transcript

Date

2020-10-28

Description

Oral history interview with Dr. Alvaro Vergara-Mery conducted by Barbara Tabach on October 28, 2020 for the Latinx Voices of Southern Nevada Oral History Project. Alvaro discusses his personal history and his upbringing in both Chile and the United Kingdom before immigrating to the United States; due to political unrest in Chile, he moved to the U.K. where his mother was born before attending university in the United States. Alvaro talks about his work as a medical interpreter for University Medical Center (UMC) as well as his college teaching experience at University of Nevada Las Vegas and California State Berkley.

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Guadalupe Meza Redmond interview, December 7, 2018: transcript

Date

2018-12-07

Description

Interviewed by Claytee White. Rodrigo Vazquez also participated in the questioning. Guadalupe Redmond lived a wonderful life in Mexico while growing up. When Guadalupe was 17, her mother decided to immigrate the family to Las Vegas, Nevada, Guadalupe did not want to move but reluctantly did so. She taught herself English by watching TV. Then she decided she wanted to work and became a guest room attendant working downtown and on the Strip - Sundance (Fitzgerald's, now the D), Stratosphere, Aladdin, Planet Hollywood, Riviera, Hacienda - to name a few. As she moved about, she began to understand the importance of the Culinary Union Local 226. She is now an organizer who in 1989 participated in a 10-month Work and Walk strategy that was successful.

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Astrid Silva oral history interview: transcript

Date

2019-04-22

Description

Oral history interview with Astrid Silva conducted by Monserrath Hernández and Barbara Tabach on April 22, 2019 for the Latinx Voices of Southern Nevada Oral History Project. Astrid Silva was born in Gomez Palacio, Durango in 1988. She immigrated with her mother to the United States in 1992, where they were met by her father before flying to Los Angeles. She recounts her first impression of the United States and her families eventual move to Las Vegas, where she describes her time living in Las Vegas' west side and struggles she faced being an undocumented student living in Las Vegas. She describes her first meeting with Senator Harry Reid and the friendship that developed afterwards. She has spoken at the Democratic National Convention and has been vocal about her status as a Dreamer. She is currently the Executive Director for DREAM Big Nevada which was established in 2017 in order to provide aid to Nevada's immigrant families. She writes about her hopes for Dreamers and her continued work in expanding the ways that immigrant families can be helped in an always changing political climate. Subjects discussed include: DACA, Dreamers, Immigrant Rights, and Higher Education.

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Cristina Alano oral history interview: transcript

Date

2022-09-09

Description

Oral history interview with Cristina Alano conducted by Cecilia Winchell and Stefani Evans on September 9, 2022 for the Reflections: The Las Vegas Asian American and Pacific Islander Oral History Project. In this interview, Alano recalls a happy childhood in Pampanga, Philippines. After attending college for a banking and finance degree, she briefly worked at a bank before marrying her husband and immigrating to the United States. She would go on to move to Colorado where she lived for seven years, and finally moving to Las Vegas, Nevada in 2003. Alano recalls her first jobs in Las Vegas, including Walmart, SEI Electronics, a cashier at the Riviera, and finally the airport where works as a supervisor at Hudson as well as an assistant manager at Brighton. She discusses what she has done at each job and how she ended up getting involved with the Culinary Union in 2016. Since joining the union, she has done everything from being a shop steward to canvassing, most recently flying down to Georgia to help campaign for Senator Warnock. Throughout the rest of the interview, she discusses everything from food, to festivals, and her family.

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