In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV. Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community. This oral history includes reminiscences of connecting with the Jewish community and meeting many of the Jewish leaders through Young Leadership, Jewish Federation, and being on the board for Temple Beth Sholom. The most poignant aspect to his Jewish roots is the survival of both his parents during Holocaust. Both Helen and Abe Greenberg were from Lodz, Poland and interred in concentration camps. Gene is a frequent presenter of their story for his commitment to Holocaust education and as a member of the next generation. Gene and his wife Melanie both spent their childhoods in Kansas City, Missouri and are graduates of the University of Missouri-Kansas City. They married in 1970 and have three children: Sari Mann, Elissa Burda, and Jaron Greenberg.

Las Vegas has been home to Irene Fisher (1940 - ) since the early 1970s. It felt like home as she connected with the Jewish community, including a dear friendship with Roberta ‘Bobbie’ Gang, who sits with her during this interview. During their oral history conversation, the seemingly common concerns of any mother are touched upon. In their case they were young Jewish women looking out for the well-being of their children. They cover a range of topics, from b’nai mitzvahs to Hanukkah to shopping in those years of raising children, being active in the community, and maintaining career paths. Irene begins by describing her ancestral background that includes parents who emigrated from Poland to New York. In New York she met and married a young doctor who she followed to Nellis Air Force Base. Irene was a recent graduate of Brooklyn Law School. In Las Vegas, though Irene did not practice law here, she immersed herself into civic contributions. Chief among those was with the Clark County

Flora Mason (1940- ) is a Las Vegas, Nevada philanthropist and community leader. She was born Florica Esformes to a Sephardic Jewish parents who emigrated from Greece to New York. This Mediterranean influence can be seen in the meals she serves for the Jewish holidays. Flora?s grandfather had a pushcart business in New York and her father became a produce broker, which led the family to Miami, Florida. She graduated from high school in Miami and also met Stuart Mason there. The young couple married in 1958. They had been married for 58 years when Stuart passed away in 2012. In this oral history, Flora recalls her life?from witnessing signage that read: no blacks, no dogs, no Jews in the South to meeting her husband while a teenager to raising her three children in Las Vegas. Along the way, she has always found time to form fast friendships and to inspire productive community organizations. v For example, Flora and Stuart founded the Las Vegas Chapter of the Juvenile Diabetes Foundation in 1970. It was a disease that their daughter Deborah had suffered from. They also established the Mason Undergraduate Peer Coach Program at University of Nevada, Las Vegas Libraries in 2006. Flora was the first woman elected by the general membership to serve on the Temple Beth Sholom Board of Directors. She has served on the National Board of Directors of the Juvenile Diabetes Research Foundation, been involved with the Jewish Federation of Las Vegas, the Anti-Defamation League among many other Jewish and non-Jewish community organizations. Flora?s college education began at the University of Miami and focused on completing both her undergraduate and graduate degrees at UNLV, where she majored in English literature. She then became a lecturer in the UNLV English department from 1985 to 1993. Flora and Stuart Mason had three children: sons William and James who joined the family?s successful three-generation commercial construction business Taylor International, and daughter Deborah. In this oral history, Flora shares the joy of being a grandparent, her love of travel, and the opportunities of meeting Israeli dignitaries over the years. She also candidly reflects on dealing with grief and the Jewish rituals surrounding death.