In 1962, Elizabeth "Betty" Krolak moved from the Midwest to Las Vegas with her husband and six children. She attended a real estate class her husband had enrolled in but was unable to complete. Betty passed the test and became a licensed Nevada real estate broker in October, 1963. She initially went to work for Pyramid Realty, and in 1964, she opened her own office, Clark County Realty. She was appointed by Governor Michael O'Callahan to the State of Nevada's Real Estate Commission, making her the first woman to serve on the Commission.

Heidi Straus was born in 1966 in Las Vegas, Nevada to Jay and Joyce Sarno, and spent much of her childhood in the gaming establishments founded by her father: Caesars Palace Hotel and Casino and Circus Circus Hotel and Casino. Early in her career, Straus followed in her father’s footsteps into hotel management. However, she soon switched gears, first owning and operating Las Vegas Flowers, and later becoming a gemologist, her current profession. Straus and her husband, David, have two children named Jaye and Sander.