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neo000103-006

Date

2016-06-24

neo000103-007

Date

2017-09-02

Photographs of Fremont Street Experience, Las Vegas (Nev.), June 24, 2016

Date

2016-06-24

Description

The Fremont Street Experience light show screen stretches along the pedestrian mall in Downtown Las Vegas.
Site name: Fremont Street (Las Vegas, Nev.)
Site address: Fremont St

Mixed Content

neo000104-001

Description

Sign animation: Chasing, flashing, oscillating
Notes: The logo cabinets which adorn the entrances on the elevated walkways: The letters start with both rows of text in the off position. The top row flashes on, while the bottom row is dark then the bottom row illuminates, as the top row goes dark. Once the top row flashes off it flashes back on so that both rows of text are briefly illuminated simultaneously before they both go dark and the sequence stars over again. While this is going on the incandescent bulbs which line all of the raceways are chasing each other from left to right on the horizontal planes, while the arched sections chase each other downward. The triangular peaks which radiate around the top of the logo sign, flash on and off in a sequence which chase each other downward. First the top center peak flashes on, then the next sequential triangular channel on both sides illuminate simultaneously, flash off, then the next two in the series illuminate. The resultant effect is a chasing pattern starting from the top. The sister animation is located on almost the exact same design on the porte cochere. I would think the previous smaller sign would be based on the larger porte cochere. The other variance besides obvious size difference is the that the channel letters are filled with incandescent bulbs instead of neon. The animation is a bit simpler as well. The incandescent bulbs oscillate continuously while the triangular pan channels which create the radiating crown, animate. The neon in the channels chase each other as described in the smaller walk way version, while the text continues until the entire text flashes off, then on, off, then begin to animate once again. All of the bulbs, which line the raceways of the exterior edge of the porte cochere, as well as the encrustation of bulbs on the brass bull nose portion, animate in rapid succession. All the raceway bulbs chase each other while the bulbs on the brass portion continually oscillate. Animation continues on the east face of the building with the entrances first. The principle for these two signs is oscillation and chasing. All bulbs on the underside of the entrance, as well as in the logo, oscillate rapidly. All bulbs on the raceways chase each other. Further on the surface of the building as well, the Pepsi cola wall sign is found displaying a very unique form of animation, seen here on the strip. The signage for the Pepsi ad is located on the eastern wall. (Detailed in specific description) The Incandescent bulbs which fill the inside of the text that spells Pepsi, chase each other from left to right, leaving all the bulbs in its path illuminated, as if writing out the word Pepsi. The neon bars located within the tilted bottle of Pepsi are illuminated, and chase each other downward, leaving the bars it its path dark. As this sequence in taking place, the waving tubes of neon illuminate, flashed subtly making the neon appear as soda pouring out of the bottle. As the tubing flows then the vertical neon bars in the cup illuminate one at a time making the cup appear as if it is filling up. The text above each of the painted fires head, flashes back and forth as if talking to each other as well. ESPN ZONE animation: The letters in the vertical blade portion of the ESPN Zone illuminate one at a time, starting from the top. Once the entire phrase is lit, in flashes off then on then off, before restating. The orange and red neon tubing which resides inside the pan channels that represent flames flash on and off in a relaxed manner as if to animate the flickering of the flames. The small incandescent bulbs on the black portions above the main matrix reader board flash on and off subtly.
Sign keywords: Neon; Incandescent; Video screen

Photographs of Davy's Locker sign, Las Vegas (Nev.), November 20, 2016

Date

2016-11-20 to 2017-08-22

Description

The sign for the permanently closed Davy's Locker dive bar sits at 1149 East Desert Inn Road. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1149 E Desert Inn Rd
Sign owner: Was Cindy Slight since 2010. Albert Hamika bought the property in 2016. Derek Stonebarger went to the property after they took the sign down and the fish portion of the sign is currently in his possession.
Sign details: The property was originally opened in 1968 by Davey Pearl, who was most known for being a boxing referee and later inducted to the World Boxing Hall of Fame. The actual opening date of the bar is unknown, but property records have shown that its building was constructed in 1968. The bar was known for the welcoming environment inside and inexpensive drinks. The sign itself drew people in because of its unique design. Right before their closure they started to have a variety of events taking place there such as: open mic night, trivia, and genre specific music nights. The current owners have demolished the iconic and beloved sign for the bar. The only portions that remain are white sign that reads "Cocktails" in red and the waves that the fish once "swam" above. The current owner of the property has told the Las Vegas Weekly, "I want to emphasize I wasn't like, 'Ok let's destroy this sign.' I like the sign, and I like the historic memorabilia"I tried. The only thing I can I can say is, it was time for it to come down." After hearing about this news Derek Stonebarger, who owns ReBar on Main Street, was distraught when he heard the news of the sign being taken down so he went to the property to find its remains. He hopes to restore as much of the sign as he can and possibly display it in a Nevada-themed restaurant he plans to open up.
Sign condition: Since the sign has been taken down it is a 0.
Sign form: Roadside pole sign
Sign-specific description: This sign was designed to look like a fish was swimming in the ocean. The top of the sign give the appearance of waves. A neon tube was attached to the implied waves. Underneath this was a large, white fish whose tail and nose extended beyond the confines of the square shape of the sign. The fish appeared to have a large smile and two smaller fish "swimming" beside it. One of these smaller fish was near the larger fish's mouth and the "L." The other fish was located right under the "ker" in "Locker." Both of these fish were a light blue color, the same blue that matched the wave on top of the sign and surrounded the larger fish. In the middle of the large fish that makes up much of the sign were the words "Davy's Locker" in bright red and an elaborate cursive style font. Neon tubes outlined these letters, as well as all three fish included in the sign. Underneath all of this is a neon tube in the shape of a wave that is difficult to see in photos of the sign during the day, but glowed brightly at night. Below this signage was a back lit plastic sign reading "Cocktails" in a red script and "Gaming Spirits Pool" under that in a sans-serif, bold, dark blue font. Extending from the top of the sign at the end near the street was a pole with two, small square signs attached to that. The top one was yellow and read "OPEN 24 HRS." The one below that was white and read "COLD BEER." There are other photos of this sign where the plastic portion of the sign reads "COCKTAILS" in red still, but "Slots Video Poker" in blue and "Package Liquor" under that in red.
Sign - type of display: Neon and backlit plastic sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit portion
Sign environment: The surrounding environment of Davy's Locker was in a district that was close to UNLV as well as another popular bar that still caters to locals, Champagnes Cafe. It was located in a bustling area along to Maryland Parkway that locals travel on a daily basis. Davy's Locker was a popular watering hole for many people in the neighborhood due to its convenient location.
Sign - date of installation: Around the 1960's
Sign - date of redesign/move: It was first restored in 2011 and another time in 2014. Sign was taken down from the property in 2017.
Sign - thematic influences: The theme of the sign appears to take inspiration from the phrase "Davy Jones' Locker." This is a common phrase that refers to "the bottom of the sea" or even "the mythical resting place of drowned mariners." Davy Jones is also believed to be an evil spirit from the bottom of the sea; therefore, the sign shows the influence of these aquatic origins that possibly inspired the name of the property.
Sign - artistic significance: The theme of the sign is aquatic, which also ties into the name of the property. The name of the property appears to take influence from the myth of Davy Jones, the evil spirit of the sea.
Survey - research locations: Las Vegas weekly articles https://lasvegasweekly.com/as-we-see-it/2016/mar/23/beloved-dive-bar-davys-locker-sold-old-vegas/ https://lasvegasweekly.com/intersection/2017/jan/11/davys-locker-neon-sign-demolished/ https://lasvegasweekly.com/intersection/2017/jan/13/davys-locker-bar-neon-sign-recovered-stonebarger/ , Las Vegas Sun article https://vegasinc.lasvegassun.com/business/2016/mar/25/popular-dive-bar-to-take-a-breather-while-sports-b/ , Roadside Architecture http://www.roadarch.com/signs/nvvegas3.html , Phrase website http://www.phrases.org.uk/meanings/davy-jones-locker.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-22
Sign keywords: Steel; Plastic; Backlit; Neon; Roadside; Pole sign; Back to back

Mixed Content

neo000105-001

Date

2016-11-20

neo000105-002

Date

2016-11-20