Narrator affiliation: Administrator, Atomic Energy Commission and Public Health Service

This interview conducted by Cork Proctor and is part of the Arnold Shaw Collection at UNLV University Libraries Special Collections. It has been added to the Southern Nevada Jewish Heritage Project with Mr. Morris?s permission. In this conversation, Morris reflects upon his career, how he got started as a musician, and the wide range of influential artists he has worked with over the years, as a drummer, musical director and talent manager. Stories include playing with Louis Prima, live and on his albums; serving as Elvis? musical director; filling in for Frank Sinatra?s drummer; entertaining Howard Hughes; and playing at President John F. Kennedy?s inauguration.

Commencement program from University of Nevada, Las Vegas Commencement Programs and Graduation Lists (UA-00115).

A classified business and residence directory, containing short history of Goldfield and the State of Nevada a list of business interests, mining, commercial etc., etc., statistics, and other valuable information for the public

The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.