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Film transparency of the Flamingo Hotel and Casino, Las Vegas, Nevada, January 7, 1955

Date

1955-01-07

Description

The Flamingo Hotel and Casino in Las Vegas, Nevada, as seen through a snow-laden bush. The Marquee is visible in the background, advertising Tony Martin, The Goofers, The interludes, Ron Fletcher, Salmas Brothers, Bobby Page, and others. Benjamin "Busgsy" Siegel, opened The Flamingo Hotel & Casino at a total cost of $6 million on December 26, 1946 to poor reception and soon closed. It reopened in March 1947 with a finished hotel. Three months later, on June 20, 1947, Siegel was shot dead at the Beverly Hills home of his girlfriend, Virginia Hill. Billed as "The West's Greatest Resort Hotel," the 105-room property and first luxury hotel on the Strip, was built 4 miles (6.4 km) from Downtown Las Vegas, with a large sign built in front of the construction site announcing it was a William R. Wilkerson project, with Del Webb Construction as the prime contractor and Richard R. Stadelman (who later made renovations to the El Rancho Vegas) the architect. Lore has it that Siegel named the resort after his girlfriend Virginia Hill, who loved to gamble and whose nickname was "Flamingo," a nickname Siegel gave her due to her long, skinny legs. Organized crime king Lucky Luciano wrote in his memoir that Siegel once owned an interest in the Hialeah Park Race Track and viewed the flamingos who populated nearby as a good omen. In fact, the "Flamingo" name was given to the project at its inception by Wilkerson.

Image

Photographs of O'Shea's signs, Las Vegas (Nev.), 2002

Date

2002

Description

Daytime views of the O'Sheas Casino signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3555 S Las Vegas Blvd
Sign owner: Park Place Entertainment
Sign details: O'Shea's Casino is located just north across a small driveway from the Flamingo. The small but busy facade is a small, yet busy stop along the Las Vegas Strip. The exterior signage consists of two corner signs, a blade sign, hanging off of the west face of the building, a main entrance sign, backlit screens as well as various images laden with neon. All of these create a flashing display of luminescence all just above the pedestrian's head.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Fascia
Sign-specific description: O'Shea's Casino is located just north across a small driveway from the Flamingo. O'Shea's theme and signage is influenced by Irish culture and imagery, integrated into the forms of signage along the Las Vegas Strip. The building design itself is influenced by traditional European housing imagery, generalized with other elements of architecture also. One example of this is the coloring, exposed wooden beams and narrow rooflines over treated windows, which suggest styles seen in classic European architectural imagery. Examples of other elements such as sculpted windowsills and exterior molding are more akin to neoclassical than the Irish pub or cottage. A small blade sign hangs in the center of the structure facing north /south. Attached off of the building by two poles, the double sided cabinet is designed with a circular portion at the top that transforms along it's bottom edge into length portion of the "blade" that continues down to a rounded bottom. The Circular portion serves as the "O" in O'Shea's. The exterior of the signs width is finished in a polished gold aluminum surface. The top portion continues into a full circular space in the front where the backlit image of the O'Shea's leprechaun mascot resides in it's center. The image has a circular green neon border at the edge of the cabinet and is set into a field of incandescent bulbs, which occupy the remaining space in the face of the "O". Incandescent bulbs also run around the edge of a face on a gold raceway. Channel letters run vertically down the face of the blade spelling the remaining "Sea's" of the title. Each letter is filled with incandescent bulbs, and bordered on it's exterior in green neon. The remainder of the space, which comprises the surface of the sign, is a green material. The entire edge of the rest of the sign is also bordered with incandescent bulbs. Below the blade sign, the main entrance for the establishment is denoted by the large, arched, marquee logo, and wall sign for the casino. The arch shape is bordered by gold polished raceways, with the interior space where the O'Shea's logo is written in a bowed, horizontal arrangement with the "O" and "S" being the biggest letters in this group. The same back-lit leprechaun figure which is present in the blade sign, in seen in the "O" of the logo. The letters are of channel design and filled with incandescent bulbs. Gold scrollwork adorns the green background above and on the sides of the logo. An entablature, running the length below the arch, reads "casino" in channel letters filled with incandescent bulbs and bordered with green neon. The orange background in contained on the bottom edge with a gold polished raceway, which sharply curves into a downward point at the very center. All the raceway edges of the sign are lined with incandescent bulbs. Flanking the wall on either side of the main entrance are two backlit message centers with vinyl lettering. They also are bordered with incandescent bulbs, strewn upon polished raceways. To the south toward the Flamingo Casino, a corner marquee sign faces toward the southwest. The message center on the right of the main entrance essentially continues its shape wrapping in radius fashion all the way around the corner. As the entablature wraps the corner, the color changes to a section of black, containing the channel letters hung at a slight angle, spelling the words " Hall of Fame," in cursive text. Small stars in channel design adorn the black background. On the left of the text, O'Shea's is painted in red paint, in a cursive script at a similar angle as the premier text. Neon is shaped over the surface of the letters to allow it to be spelled in light. The word "Casino" is spelled on the right hand side, and treated in the same fashion. A top the black portion of pediment, the sign continues with it's corner finishing, rounded marquee, containing the text, "Magic & Movie," in a three lined arrangement. Putting the two signs together the appropriate title for the advertisement of the attraction is read "Magic and Movie Hall of Fame." The channel letters on the top portion are filled with neon and treated white on the interiors. The edge of the cabinet is treated with white bull nose borders, sandwiching a field of pink holding two tubes of contoured neon. At the peak of the sign a small element reminiscent of a fan, created using a multi layered box, uses different levels receding into space, with the center blade at the front of the sign. The sections are lined with gold raceways and incandescent bulbs, with the center blade being horizontally striped with tubes of neon. Two small gold finished gargoyle statues flank either side of the theatre-esque entrance. Underneath the overhang created by the corner sign, polished aluminum element creates a sloping drum shape above the door. This drum is divided into sections by gold polished raceways. The flat portion, which returns to the ceiling of the overhang is adorned with painted images of clovers, encircled in rings of green neon. This section is reminiscent of the top section of the corner drum of the Barbary Coast. The black pediment along the south portion of the building., abruptly changes to the orange color seen on the main entrance. Along the south wall section of the pediment green pan channels in the shape of clovers hang, lined on the interior with neon. A small sign denoting parking is also present. Another corner entrance is located on the north end of the property, facing northwest. It too has the rounded corner entrance and logo sign. Slightly different than the main entrance, the same "Casino text and structure is seen on the orange pediment above the door, as well as the channel logo with the mascot located in the letter "O." A three-sectioned panel with swooping wings and an arched center creates the field for the main logo. A more busy section of two dimensional scrollwork sits below the neon filled text. The wings of the top section a recessed panels with checkerboard design behind that. Each side of the entire top section is book ended with two small square posts. Three small miniature spires line the very top, and the same inverted drum shape sits underneath the door. Street posts reside on the sidewalk outside.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign animation: Chasing, flashing, oscillating
Notes: All of the bulbs, which reside in the fascia signs which designate entrances, oscillate rapidly. The entrance sign a bit closer to the north end of the property also contain the pan channel star shapes, with incandescent bulbs in the center. The bulbs which, reside on the widths edge of the small pole sign at the south end of the property, oscillate giving a twinkling effect. The main pylon's animation is rather simple considering the amount of lighting. Bulbs which create the dazzling background chase each other upward to the very point, then once they reach the top, each letter light up from left to right, one at a time, then off one letter at a time. The letters all turn on simultaneously while, while the background chases up, leaving the lights off in its trail. The text then shuts off as well. The small incandescent bulbs lacing the background of the main body of the sign oscillate subtly, twinkling themselves. Each letter of the text contains a single row of incandescent bulbs, just inside the border of the red neon. This row is always on in a chasing animation from left to right even when the letters are dark. The animation for the three sided, pole sign, at the north end of the property is adorned with sparkling animation as well. The purple bulbs, which create the border of the main base, chase each other from bottom to top, and the star shape in the center is filled with oscillating incandescent bulbs. The bulbs, which also encrust the bottom surface of the cabinet, oscillate as well. The incandescent bulbs, which adorn the background of the text portion of the sign, also sparkle with a soft random oscillating pattern. The stars which sit on top of the cabinet, animate in a random, non descriptive fashion. The inner star shaped pans oscillate with incandescent bulbs, and the neon borders flash on then off, in a clumsy random order. The three-sided sign also rotates, one of the few animatronic signs on the Strip.
Sign environment: Being essentially part of the Flamingo, O'Shea's is only separated by a small drive, producing the easy traffic flow from the north entrance of the former. The north of O'Shea's on the immediate vertical explosion of the front tower/porte cochere of the Imperial Palace. It is easy to say that O'Shea's is sandwiched in between two giants, assuming its place as the charming gap between the Flamingo and the Imperial Palace which is quite a bit more pedestrian friendly. Traveling north on the east side of the strip, O'Shea's is not hard to miss at all
Sign - date of installation: Original date of installation 1989. The southwest, and northwest corner signage were added at a later date
Sign - thematic influences: O'Shea's centers around the theme of the Irish pub, utilizing various imagery to get support the design. The color green is used extensively in the main signs color scheme while the ever-popular image of the folkloric leprechaun illuminated it a cartoon form upon the pylon. The green pan channels, which are shaped like shamrocks, are place along the exterior wall, an obvious reference to the St. Patrick's Day Holiday as well a reference to good luck. ( example: the four-leaf clover, luck of the Irish.) Luck is something synonymously associated with an industry such as gaming. Gold is also used extensively with the exterior referencing the infamous pot of gold associated with the lore of leprechauns. The actual structure itself is constructed with elements which suggest a European rustic cottage.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Oscillating; Fascia; Neon; Incandescent; Backlit; Steel; Plastic

Mixed Content

Audio clip from interview with Hank Greenspun, 1975

Date

1975

Description

In this clip, Hank Greenspun speaks with Perry Kaufman about arriving in Las Vegas in 1946, and his first encounter with Bugsy Siegel.

No release form is on file for this interview. The interview is accessible onsite only, and researchers must seek permission from the interviewee or heirs for quotation, reproduction, or publication. Please contact special.collections@unlv.edu for further information.

Sound

Visual clutter on the Strip, Las Vegas, Nevada: digital photograph

Date

2017-02-28

Description

Visual clutter on the Las Vegas strip is evident as signs, water displays, buildings, and people compete for attention. Here the right turn lanes from eastbound Flamingo Road to southbound Las Vegas Boulevard illustrate the distraction facing drivers.

Image

Photographs of Maxim signs, Las Vegas (Nev.), 2002

Date

2002

Description

Daytime views of the Maxim Hotel and Casino signs. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 160 E Flamingo Rd
Sign owner: Premier Interval Resorts
Sign details: The Maxim is located just east of the Bourbon Street, in close proximity to Bally's Hotel Casino. The Maxim is no longer operating, and is fenced off from further inspection. The signage that is seen entails building signs, the original pylon, and the porte cochere
Sign condition: Structure 2 Surface 2
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: Building: The tower itself contains the logo and giant text spelling the name of the establishment, on one side of the building. The tower is mirrored and reflective, thus matching the porte cochere and pylon, and reserves to collect its building signage to one end of the tower. The tower, which runs east/west, and faces north/south contains the signs on the east end structure. On the north and south faces of the building, giant red channel letters run vertically along the block surface. The letters look to be lined on the interior of the letters with neon. The logo can be seen on the east face. Pylon: The pylon sign is essentially a giant vertical monolith of a rectangle, divided into several different sub-shapes. The center of the monolith is occupied by cabinets which fill in most of the shape, with a small gap bordering the cabinet. The cabinets are treated the same as the square arch, and flush with the surface. The cabinets are very subtle and create an illusion of one solid object. The entire outer arch shape and interior cabinets are bordered with polished aluminum. The interiors surface of the arch are covered in polished gold aluminum panels. The lining of the incandescent bulbs on the sign is interesting. On the arch the incandescent bulbs are on the interior return width of the aluminum borders. With this configuration, the bulbs sit parallel to the surface instead of perpendicular. The main marquee text is aligned horizontally across the top in gold channel letters with red plastic faces. The letters blend with the gold surface nicely. The interior cabinets are internally lit with plastic faces. There are two cabinets, the larger of the two, occupying the upper part the interior space of the monolith. Incandescent bulbs line the exteriors of the cabinets, sitting back on a recessed edge. Porte Cochere: The porte cochere is unique, opting to rise high above the surface of the pavement. The prismatic design crafted in polished aluminum, interlocks into a pattern suitable to the space which it resides. The recesses in which the decoration resides are separated by a small width of structure. This pattern of giant recesses, matched with the prismatic design in each negative space create a hulking environment high above the head in proud stature. Along the peak edge of the pieces of the prism, rods protrude every foot or so, creating a row of arms holding incandescent spheres.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: chasing, flashing
Sign environment: The Maxim is now closed, and stands in marked contrast to its neighbors a bit to the east--the famous "Four Corners" of Flamingo and the Strip, and next to the trendy Meridian at Hughes Center apartment complex.
Sign designer: Maxim letter design: Kenneth Young, Porte Cochere; Lighting: Jack Dubois Pylon sign: Marnell Corrao
Sign - date of installation: 1977
Sign - thematic influences: The influence of the Maxim hotel was 70's Vegas design refined to simple geometric forms and curved linear logo's. The pylon was completely sheathed in polished aluminum, as well as the underside of the porte cochere being polished gold aluminum. The use of the popular 70's material is used extensively throughout the design. Letters hung over the main entrance, as well as signage on three sides of the building. Other examples of the material can be seen elsewhere but not as extensively. The only property that comes close is the pylon for usage of the material is the Westward Ho.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Steel; Plastic; Graphics; Paint

Mixed Content