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Photographs of Maxim signs, Las Vegas (Nev.), 2002
Date
Archival Collection
Description
Site address: 160 E Flamingo Rd
Sign owner: Premier Interval Resorts
Sign details: The Maxim is located just east of the Bourbon Street, in close proximity to Bally's Hotel Casino. The Maxim is no longer operating, and is fenced off from further inspection. The signage that is seen entails building signs, the original pylon, and the porte cochere
Sign condition: Structure 2 Surface 2
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: Building: The tower itself contains the logo and giant text spelling the name of the establishment, on one side of the building. The tower is mirrored and reflective, thus matching the porte cochere and pylon, and reserves to collect its building signage to one end of the tower. The tower, which runs east/west, and faces north/south contains the signs on the east end structure. On the north and south faces of the building, giant red channel letters run vertically along the block surface. The letters look to be lined on the interior of the letters with neon. The logo can be seen on the east face. Pylon: The pylon sign is essentially a giant vertical monolith of a rectangle, divided into several different sub-shapes. The center of the monolith is occupied by cabinets which fill in most of the shape, with a small gap bordering the cabinet. The cabinets are treated the same as the square arch, and flush with the surface. The cabinets are very subtle and create an illusion of one solid object. The entire outer arch shape and interior cabinets are bordered with polished aluminum. The interiors surface of the arch are covered in polished gold aluminum panels. The lining of the incandescent bulbs on the sign is interesting. On the arch the incandescent bulbs are on the interior return width of the aluminum borders. With this configuration, the bulbs sit parallel to the surface instead of perpendicular. The main marquee text is aligned horizontally across the top in gold channel letters with red plastic faces. The letters blend with the gold surface nicely. The interior cabinets are internally lit with plastic faces. There are two cabinets, the larger of the two, occupying the upper part the interior space of the monolith. Incandescent bulbs line the exteriors of the cabinets, sitting back on a recessed edge. Porte Cochere: The porte cochere is unique, opting to rise high above the surface of the pavement. The prismatic design crafted in polished aluminum, interlocks into a pattern suitable to the space which it resides. The recesses in which the decoration resides are separated by a small width of structure. This pattern of giant recesses, matched with the prismatic design in each negative space create a hulking environment high above the head in proud stature. Along the peak edge of the pieces of the prism, rods protrude every foot or so, creating a row of arms holding incandescent spheres.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: chasing, flashing
Sign environment: The Maxim is now closed, and stands in marked contrast to its neighbors a bit to the east--the famous "Four Corners" of Flamingo and the Strip, and next to the trendy Meridian at Hughes Center apartment complex.
Sign designer: Maxim letter design: Kenneth Young, Porte Cochere; Lighting: Jack Dubois Pylon sign: Marnell Corrao
Sign - date of installation: 1977
Sign - thematic influences: The influence of the Maxim hotel was 70's Vegas design refined to simple geometric forms and curved linear logo's. The pylon was completely sheathed in polished aluminum, as well as the underside of the porte cochere being polished gold aluminum. The use of the popular 70's material is used extensively throughout the design. Letters hung over the main entrance, as well as signage on three sides of the building. Other examples of the material can be seen elsewhere but not as extensively. The only property that comes close is the pylon for usage of the material is the Westward Ho.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Steel; Plastic; Graphics; Paint
Mixed Content
Bill Willard Papers
Identifier
Abstract
This collection is comprised of the personal papers of noted Las Vegas entertainment writer, producer, and critic Bill Willard, which date from 1887 to 1999. It contains material on his father's theater and political involvements as well as Willard's early childhood and high school years. His time in the United States Army is chronicled by the editorials and correspondence he wrote. His papers trace his continued involvement in writing, entertainment, and art which culminated in his direction of the Arnold Shaw Popular Music Research Center. The collection also includes pictures of his artwork, articles he wrote for various newspapers and magazines, scripts, skits, jokes, awards, over 700 audio cassette recorded interviews done for the "Rap with the Artist" series, and personal memorabilia.
Archival Collection
Transcript of interview with Sari and Paul Aizley by Claytee D. White, November 4, 2016
Date
Archival Collection
Description
As Sari and Paul Aizley recall their separate childhoods and journeys to Las Vegas, their work and volunteer histories, their efforts to build a better society, and their life together they speak to each other as much as they respond to questions about their observations on the growth of the Las Vegas urban environment and their contributions to Southern Nevada's cultural development and a just society. In this interview, Sari and Paul speak to the cross-town commute and the physical UNLV campus in the late 1960s; the growth of the UNLV Math Department; the evolution of UNLV's Continuing Education; the State's North-South funding rivalry as reflected in the built environments of University of Nevada in Las Vegas and in Reno; plans to build a paleontology research facility at Tule Springs National Monument; the Review-Journal's "Ask Jessie Emmet" Real Estate column; local ACLU offices and politics; Fair Housing; transgendered persons; the Nevada State Assembly, and Class! magazine for Clark County high school students. Sari and Paul smile at each other as they recall how the editor/publisher met the bearded math professor and fell in love—despite the fact that they tell slightly different versions of their initial meeting(s). Sari passed away November 1, 2017, three days shy of one year after she participated in this interview.
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