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Photographs of Somerset Shopping Center sign, Las Vegas (Nev.), April 4, 2017

Date

2017-04-04
2017-09-01

Description

The Somerset Shopping Center sign sits at 252 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign owner: Somerset Shopping Center CO LP
Sign details: This shopping center was built in 1966 next to the Somerset House Motel. The motel was demolished in 2011; however, the shopping center is still around. Some businesses that reside in the shopping center include: a hair and nail salon, a dry cleaners, an Ethiopian restaurant, and a place for banquets to name a few.
Sign condition: 5, the sign is in beautiful condition.
Sign form: Pole
Sign-specific description: This pole sign sits close to the street so motorists and pedestrians can view it easily. A light blue pole holds up the main portion of this sign, as well as back lit plastic signs on each side of the pole that display what businesses are in the shopping center. The sign itself consists of a yellow ring that encircles three other signs. This yellow circle is covered in incandescent light bulbs that chase when the sign is lit up at night. Also, extending from this yellow circle are light blue poles in various lengths that are surrounded in neon tubes and oscillate around the yellow circle when the sign is lit up at night. In the center of the circle are three signs. The first sign is an elongated oval that has the word "SOMERSET" painted on it in bold white letters with a black outline on a light blue background. Neon tubes outline these letters. The sign under that is a large rectangle shape with each of the sides curving inward. There are also incandescent light bulbs lining the outer edge of this sign that chase when the sign is lit up. This sign has the word "SHOPPING" painted on it in bold white text against a red background. Neon tubes outline each letter of this word. The sign under this is another elongated oval that is a similar size to the "SOMERSET" sign. This sign reads "CENTER" in bold white text against a red background and neon tubes outline this word as well.
Sign - type of display: Neon, Incandescent light bulbs and back lit
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of sign
Sign animation: Oscillating, chasing
Sign environment: The shopping center that this sign is located in is about a block away from the Strip and is near a few monumental properties. It resides close to the Las Vegas Country Club, the Las Vegas Convention Center, and the Guardian Angel Cathedral that Paul Revere Williams designed. It is down the road from casinos like the Wynn, Encore, Circus Circus, and the Westgate. The Peppermill, an iconic Las Vegas restaurant, is down the street as well. It was down the street from the Stardust when that property was up and running.
Sign manufacturer: YESCO
Sign - date of installation: Most likely 1966, 1960's era
Sign - thematic influences: The design of this sign is very eye-catching from the road, as are many roadside signs throughout this era of the city. Bold text and light animation make this a standout sign to attract motorists and pedestrians to the shopping center.
Sign - artistic significance: This sign appears to have some Googie design influence throughout it. It has a space age feel to it because of the yellow circle that surrounds the "SOMERSET SHOPPING CENTER" signs and the blue poles that extend from it also add to this style.
Survey - research locations: Assessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Vintage Las Vegas website http://vintagelasvegas.com/search/somerset , Roadside architecture website http://www.roadarch.com/signs/nvvegas.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Oscillating; Chasing; Pole sign

Mixed Content

University of Nevada, Las Vegas (UNLV) Fall 2018 commencement program

Date

2018-12-18

Description

Commencement program from University of Nevada, Las Vegas Commencement Programs and Graduation Lists (UA-00115).

Text

Interview with Richard Lawrence Garwin, July 21, 2004

Date

2004-07-21

Description

Narrator affiliation: Physicist, IBM; Consultant, Los Alamos National Laboratory

Text

Don Perry interview, March 05, 1978: transcript

Date

1978-03-05

Archival Collection

Description

On March 5th, 1978, Karen Croteau interviewed Don Perry (b. 1928 in Clarksburg, West Virginia) about Paiute Indians and life on a reservation. Perry begins by mentioning his own Indian heritage with a Cherokee mother and his wife’s Paiute heritage. Perry focuses on his conversations with his wife’s grandmother, who lived on the Paiute reservation since birth, from who he learned about the reservations history. He particularly delves into the traditions of Indian burials, governing on the reservation, and the difference between an Indian reservation and an Indian colony. Additionally, he talks about recreation on the reservations, education of Paiute Indians, and how reservations have changed. Throughout the interview, Perry gives personal anecdotes about his life in connection to the Paiute people and his experiences with their traditions and belief systems. Perry ends by discussing governing politics of the Paiute reservation and the start of Las Vegas as a gambling town.

Text

Congregation Ner Tamid

Congregation Ner Tamid is the second oldest Jewish synagogue in the Las Vegas Valley, Nevada, founded in 1974. It is the largest Reform synagogue in Nevada, and has been led by Rabbi Sanford Akselrad since 1988. Ner Tamid is home to the Gary and Lynn Kantor Early Childhood Education Center and the Mark L. Fine Judaica gift shop.  It offers youth and adult education, as well as a Men’s Club, Sisterhood, and other social groups. In 2015, more than 600 families were members of Ner Tamid, and the congregation offered over 200 programs and activities in the course of a year.