The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
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Oral history interview with Maria Benítez conducted by Monserrath Hernández and Maribel Estrada Calderón on June 21, 2019 for the Latinx Voices of Southern Nevada Oral History Project. Maria Benítez is the image of a hardworking and determined Salvadoran woman. After facing adversity amidst the Salvadorian Civil War she talks about her journey as a nurse in El Salvador and migrating to the United States. Here in Las Vegas, she has worked as a cook on the Strip, been an active member of her church, and supported the education of her children selling pupusas. Subjects discussed include: El Salvador, Salvadorian Civil War, Migration, US Citizenship Documentation, and Judaism.
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Oral history interview with Erica Mosca conducted by Cecilia Winchell, Stefani Evans, and Jerwin Tiu on February 3, 2023 for the Reflections: the Las Vegas Asian American and Pacific Islander Oral History Project. In this interview, Mosca reflects on her life journey from a low-income Asian American to a current serving Nevada State Assemblywoman. She recalls that most of her childhood was in Palm Springs, California where she enjoyed a diverse community of students within her education system. It was not until she moved to Navato, California where she first experienced the economic and resource gap between economically diverse areas. Mosca went on to be involved in a college readiness program and received a scholarship to Boston University. After college, Mosca went on to work for Teach for America where she was stationed on the east side of Las Vegas at Goldfarb Elementary School where she grew a passion for leadership. She eventually returned to school and graduated from Harvard University, returning to Las Vegas to start her nonprofit "Leaders in Training." Mosca hopes to inspire change in her communities by enacting legislation and initiatives targeted towards the communities she was and continutes to be a part of.
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