In this interview, Burton Cohen discusses his involvement in the Las Vegas casino industry, including booking entertainment for various hotels.
Burton Cohen's long casino executive career began in the mid-1960s when he accepted a proposition to become involved with the transformation of the Frontier Hotel. He left his south Florida roots and law practice to become a co-owner/general manager of the Frontier Hotel. Thus, began his highly regarded Las Vegas presence. For nearly four decades he served in the management of some of the Strip's most famous casinos: Flamingo, Dunes, Circus Circus, Caesar Palace, Thunderbird and the Desert Inn, which remains his favorite. In this interview, Burt reflects on the positions he held, the celebrities he hired and befriended, and offers a unique look at the behind the scenes marketing and entertainment strategies that he helmed. He shares stories of becoming entrenched in casino operations, his reflections of union experiences, and even anecdotes about moving his mother to Las Vegas.
Interview with Myra Berkovits, Susan Dubin and Doug Unger of the Holocaust Resource Center. In this interview, the group discusses the beginnings of what is now the Sperling Kronberg Mack Holocaust Resource Center. Edythe Katz-Yarchever is discussed as the catalyst for establishing the center and getting others involved with the Governor's Advisory Council on Education Relating to the Holocaust. Berkovits talks about her role as a liason for Holocaust education in the Clark County School District and the student-teacher conferences held each year with funding from Sheldon Adelson. Unger discusses expanding the outreach to the Washoe County School District with assistance from Atlantis Hotel (Reno, Nev.) owner, John Farahi and Judy Mack. They talk about the previous locations of the Holocaust Resource Center on Maryland Parkway, then Renaissance Drive, and the affiliation with the Jewish Federation and the Jewish Family Service Agency. After funding and personnel issues around 2011, the advisory council and the library went through a re-structuring and hired Susan Dubin who organized and catalogued the library collection. The library is now accredited by the Association of Jewish Libraries.
The oral history interview of Lyle and Mary Ann "Timbuck" Rivera begins with the 1915 birth of Frances McNamee, Timbuck's mother, who had the distinction of being the eleventh baby born in early Las Vegas. Frances' father and grandfather who were attorneys for the railroad arrived in 1905 and became part of the historical roots of the community. Timbuck's memories also include landmarks and activities that were integral to the growing town, such as her mother's involvement in organizing the Junior League. Lyle Rivera, a relative newcomer, arrived in the 1940s and experienced what he describes as a life of "bouncing around" and being the only child of a single mother, a cocktail waitress at the Golden Nugget. Lyle would grow to distinguish himself within the community as a lawyer and community activist. He modestly mentions his achievements which included involvement with the UNLV Foundation, professional careers in both the Attorney General's and District Attorney's offices,
Dr. John Richard Shepherd shares the background of his early life in southern Illinois, his father's and grandfather's occupations, and his educational journey through college and medical school. His army experiences in Chicago and Alabama convinced him and his wife to look for a warm dry climate in which to live, and they relocated to Las Vegas in 1968. Dr. Shepherd recalls the businesses and housing surrounding Sunrise Hospital, the difficulties getting his specialty listed in the phone book, and renting his first office space from Nate Adelson. He also describes taking out a loan to install ophthalmology equipment, hiring an office manager with medical accounting experience, and doing cataract surgery in a way that basically hadn't changed for decades. The passing of the Medicare bill back in 1966 caused Dr. Shepherd's practice to build up quickly. He details the many ways eye surgery changed, including the invention of the intraocular lens and the phacoemulsification procedure. He mentions his and Dr. Shearing's contributions to ophthalmology — better designed lenses and surgical techniques - which they taught to other doctors from all over the country. Dr. Shepherd discusses radial keratotomy, which was a precursor to laser and later LASIK surgery, and describes a lens implant technique he learned in Russia from Dr. Fyodorov. He goes on to share anecdotes and stories of his interactions with patients, his travels as a consultant and as a surgical teacher for Project Orbis, and meeting Fidel Castro. He speaks candidly about his successes and his failures as well. Dr. Shepherd retired in 2006 and immediately enrolled in a Master's program and earned a degree in military history. After a long and distinguished career, after receiving many accolades and awards, he and his wife are enjoying life, splitting their time between Sun Valley, Idaho, and Las Vegas.
Tower of Jewels is one of those iconic Las Vegas businesses that continues to thrive. At the time of this interview, Jack Weinstein is in his nineties and “retired.” With him is his daughter Polly Weinstein, who in addition to being involved in the business management has her own custom designed jewelry line, aptly named The Jeweler’s Daughter. As the youngest of six children born to Jewish Russian immigrants Joseph and Pauline (Polly is named for her grandmother), Jack was raised in a dangerous neighborhood of Detroit, Michigan. His youthful enterprise included collaborating and then splitting up with his brothers in a jewelry business, before eventually moving west to Los Angles in the early 1960s. On his own, Jack became a wholesale salesperson representing lines of watches to other businesses. Included in his list of clients was Al Sanford’s Tower of Jewels in Las Vegas. The two became friends and Al suggested setting up a partnership between Al’s son and Jack in 1964. Eventually
In his lifetime, Eleazar Martinez has climbed both literal and figurative mountains as an avid outdoorsman and social justice advocate for Latinx issues. Born in Sweetwater, Texas, Eleazar (Al for short) grew up connected to the land and his family. Al comes from a large family with strong ties in Texas and Mexico. His mother worked the fields and his father was a construction worker who instilled in their children the importance of a strong work ethic and the pursuit of an education. Al shares about growing up during a time when Spanish was banned from schools and children would get punished if they were caught using their home languages. His experiences developed his aspiration to serve his community and fight for people’s rights. After a short stint in the Navy, Al followed his instincts and sought out a college education and majored in sociology. His interest in social issues lead him to serve in a range of roles from psychiatric support, community education outreach, and counseling. At one point, Al even helped mediate tensions between gangs and law enforcement in order to prevent violence from erupting. Since arriving in Las Vegas in 1998, Al has been working alongside diverse communities to build solidarity. Today, he works as a supervisor for the Whitney Recreation Center and leader in Hispanics Enjoying Camping, Hunting, and the Outdoors (HECHO). As Al would describe himself, he is “a proud Mexican Latino American, a Tejano with a Chicano attitude”.