In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV. Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community. This oral history includes reminiscences of connecting with the Jewish community and meeting many of the Jewish leaders through Young Leadership, Jewish Federation, and being on the board for Temple Beth Sholom. The most poignant aspect to his Jewish roots is the survival of both his parents during Holocaust. Both Helen and Abe Greenberg were from Lodz, Poland and interred in concentration camps. Gene is a frequent presenter of their story for his commitment to Holocaust education and as a member of the next generation. Gene and his wife Melanie both spent their childhoods in Kansas City, Missouri and are graduates of the University of Missouri-Kansas City. They married in 1970 and have three children: Sari Mann, Elissa Burda, and Jaron Greenberg.
Flora Mason (1940- ) is a Las Vegas, Nevada philanthropist and community leader. She was born Florica Esformes to a Sephardic Jewish parents who emigrated from Greece to New York. This Mediterranean influence can be seen in the meals she serves for the Jewish holidays. Flora?s grandfather had a pushcart business in New York and her father became a produce broker, which led the family to Miami, Florida. She graduated from high school in Miami and also met Stuart Mason there. The young couple married in 1958. They had been married for 58 years when Stuart passed away in 2012. In this oral history, Flora recalls her life?from witnessing signage that read: no blacks, no dogs, no Jews in the South to meeting her husband while a teenager to raising her three children in Las Vegas. Along the way, she has always found time to form fast friendships and to inspire productive community organizations. v For example, Flora and Stuart founded the Las Vegas Chapter of the Juvenile Diabetes Foundation in 1970. It was a disease that their daughter Deborah had suffered from. They also established the Mason Undergraduate Peer Coach Program at University of Nevada, Las Vegas Libraries in 2006. Flora was the first woman elected by the general membership to serve on the Temple Beth Sholom Board of Directors. She has served on the National Board of Directors of the Juvenile Diabetes Research Foundation, been involved with the Jewish Federation of Las Vegas, the Anti-Defamation League among many other Jewish and non-Jewish community organizations. Flora?s college education began at the University of Miami and focused on completing both her undergraduate and graduate degrees at UNLV, where she majored in English literature. She then became a lecturer in the UNLV English department from 1985 to 1993. Flora and Stuart Mason had three children: sons William and James who joined the family?s successful three-generation commercial construction business Taylor International, and daughter Deborah. In this oral history, Flora shares the joy of being a grandparent, her love of travel, and the opportunities of meeting Israeli dignitaries over the years. She also candidly reflects on dealing with grief and the Jewish rituals surrounding death.
In this interview, Berkley shares her family history, from her great-grandparents? immigration to the United States to her immediate family?s own migration from New York to Las Vegas. She reflects upon her childhood experience in Las Vegas, including her varied leadership positions with Jewish organizations as well as at school, from junior high school through college. Berkley also talks about her involvement as an adult within the Jewish community and more broadly as a public servant, in all levels of government.
Former United States Democratic Congresswoman Shelley Berkley represented Nevada?s 1st Congressional District from 1999 to 2013, an area that includes most of Las Vegas. During her seven terms as a member of the U.S. House of Representatives, the district benefited from millions of dollars of federal funding for education, transportation, and other projects. She also successfully fought against storing nuclear waste at Yucca Mountain in Nevada. Shelley Berkley was born Rochelle Levine in New York City in 1951 and moved to Las Vegas during junior high in 1963. She practiced law in Las Vegas and served in the Nevada Assembly for two years. She was also a member and vice chair of the Nevada University and Community College System Board of Regents. Berkley attended the University of Nevada, Las Vegas where she served as student body president and graduated with honors in 1972 with a B.A. in political science. After obtaining her J.D. in 1976 from the University of San Diego, she returned to Las Vegas to practice law. From 1976 to 1979 Berkley was Deputy Director of the Nevada State Department of Commerce. She provided legal counsel to several casinos at various points in her career, served as national director of the American Hotel-Motel Association, and founded the Southern Nevada Association of Women Attorneys and the Senior Law Project. In 1977 she married Frederic Berkley and had two children, Max and Sam. She remarried in 1999 to Dr. Lawrence Lehrner of Las Vegas, who also had two children from a previous marriage. Before being elected to Congress, Berkley served on the board of the American Israel Public Affairs Committee. She continued her vocal support of Israel in Congress and was heavily involved in all matters related to the Middle East. She was a member of several committees, including: Foreign Affairs, Veterans Affairs, Ways and Means, Small Business, and Transportation. Building a new Veterans Administration medical complex in Southern Nevada and sponsoring many pieces of healthcare legislation are also among her accomplishments as a U.S. Representative. In 2013, she was appointed CEO and Senior Provost of the Touro College and University System?s Western Division.