Luv-it Frozen Custard sits north of the Las Vegas Strip at 505 East Oakey Boulevard. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 505 E Oakey Blvd
Sign owner: Brittany and Brandon Tiedemann
Sign details: Luv-It Frozen Custard has been a Las Vegas dessert shop since 1973. They specialize in their "shakes, cones, malts, and hard packs to go." The same family, the Tiedemann's, have been operating the business for four generations. The great-grandmother of the family who opened this modest frozen custard stand originally worked at another famous frozen custard shop called Leon's in Milwaukee, WI. She brought her desire to make frozen custard to Las Vegas and made her own signature flavors. They have been using the same vendors and products to create their delectable ever since they opened. They say the only thing that has changed since they opened is "a new generation of the family and a new color for our building."
Sign condition: 4, the sign is in very good condition. However, the red paint in the letters has faded away slightly.
Sign form: Fascia, Backlit
Sign-specific description: The sign has a very modest design. The signage when looking at the front facade of the building is broken up into three different sections. The first section on the left hand are the words "Luv It" in red, serif style font and a small red heart between the two words. These words are up against a plain white background. Next to that is a small square sign that has a painted vanilla custard cone on it, also with a white background. The sign next to that reads "Frozen Custard" in the same shade of red as the "Luv It" sign and has a white background as well. On the right side of the building over the walk-up window is another sign that reads "Luv It Frozen Custard," which appears to be a combination of the "Luv It" and "Frozen Custard" signs on the front of the building.
Sign - type of display: Backlit
Sign - media: Plastic
Sign - non-neon treatments: Paint
Sign environment: The environment for this humble frozen custard stand straddles Las Vegas Boulevard and a residential neighborhood nearby. It resides near other popular properties along Las Vegas Boulevard as well, such as: Viva Las Arepas, Art of Flavors, Dino's Lounge, and many wedding chapels. It also sits fairly close to John S. Park Historic Neighborhood.
Sign - date of installation: 1973
Sign - thematic influences: The sign looks old fashioned today because they had it ever since they opened. It is a modest sign to reflect the modest business. The element of the sign that reflects back to the business is the frozen yogurt cone portion of the sign that tells you what the business is for.
Sign - artistic significance: This sign uses a symbol to articulate what the business serves. This has been a popular technique for businesses because it is easy for motorists and pedestrians to see what the business is for without having to read any other text.
Survey - research locations: Luvit website
Survey - research notes: https://lasvegassun.com/news/2009/sep/16/sketchy-neighborhood- bites-back/
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-25
Sign keywords: Fascia; Backlit; Plastic; Paint

The multi-colored Holiday Motel sign sits at 2205 South Las Vegas Boulevard. Originally Holiday Inn, the motel has operated for over 50 years. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2205 S Las Vegas Blvd
Sign owner: Calcaterra Family and Trust
Sign details: Holiday Motel was built-in 1952 - a one acre lot with 14,238 sq. ft. of living space.
Sign condition: 2 - The neon is not working completely, majority of the lights have not been repaired or maintained. The actual paint has shifted from a brilliant red into a subdued salmon rustic color from exposure of Sun/UV and wind.
Sign form: Pole mounted sign with reader board
Sign-specific description: The Holiday Motel is an animated sign that is part of the mid-century and Googie design. The color scheme is mostly a primary color palette of red, blue and yellow. The neon holiday typography is the only element of the sign that differs from the palette, but only when it is lit up. Instead the holiday font illuminates multiple colors to continue the clown theme effect. The sign is in true Googie fashion that popularized roadside signage from 1950s-late1960s. It is in the style of a pylon sign with a directional arrow that points towards the motel entryway. When the sign lights up the directional arrow uses a chaser to animate the arrow and its design with incandescent bulbs. The directional arrow surrounds the holiday motel square shaped portion of the sign. On the top portion of the sign is a rainbow design with five metal rods with circles at the end shooting out of the rainbow. These five rods when lit up in the evening are animated as well and produce a wave motion. On the side of the sign are separate white letters encased in red circles and are designed vertically reading the word motel.
Sign - type of display: Neon, incadescent
Sign - media: Steel and plastic
Sign animation: Animation with upper circles/rods chasing from one to the next.
Sign environment: Property is near other motels and the Stratosphere.
Sign manufacturer: YESCO
Sign - date of installation: c. 1952
Sign - thematic influences: This sign is completely influenced by the 1952 Holiday Inn sign. Both are include an animated chaser direction arrow. The initial design is completely replicated from the Holiday Inn sign. The only difference is the five animated rods in Holiday Motel and where Holiday inn sign has a star instead of a rainbow at the top of the sign. The main difference is that the Holiday Motel sign includes a side panel with the word motel spelled vertically.
Sign - artistic significance: Artistic theme includes a circus theme, but also involves the Googie roadside sign that channels the space age landing beacon. As for majority of signs in 1950s-1960s the sign itself was quite colorful and in the shape of a pylon sign to grab the travelers attention.
Survey - research locations: roadarch.com, assessor's website
Survey - research notes: There was hardly any information pertaining to the history of the Holiday Motel sign. The property was originally called the Holiday Inn Motel but had to change its name in the 1960s due to the large Holiday Inn chain.
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-25
Sign keywords: Neon; Incandescent; Steel; Plastic; Chasing; Reader board; Pole sign

Nighttime views of the Diamond Inn signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 4605 S Las Vegas Blvd
Sign details: North of the Glass Pool Inn is the Diamond Inn. The motel is on the east side of the strip, and is one of the larger properties on the southern tip of Las Vegas Blvd The facility fits into the typical model of the roadside motel on this portion of the strip. An official building sits on the north side of the property and precedes a span of pavement centered with a pool, and backed by the flanking wings of rooms. A pylon side is on the north end of the property, across a span of pavement from a grass island with a rather large statue of an elephant made of fiberglass. In the near distance behind the island, the pool house for the said pool, is adorned with distinct neon as well.
Sign condition: Structure 3 Surface 3 Lighting 3
Sign form: Pylon; Fascia
Sign-specific description: The facility fits into the typical model of the roadside motel on this portion of the strip. An official building sits on the north side of the property and precedes a span of pavement centered with a pool, and backed by the flanking wings of rooms. A pylon side is on the north end of the property, across a span of pavement from a grass island with a rather large statue of an elephant made of fiberglass. In the near distance behind the island, the pool house for the said pool, is adorned with distinct neon as well. The pylon sign is a tall vertical rectangle with a large square internally lit cabinet in the center, a message cabinet on top of the rectangle as well as a small LED screen between the two. The large, double backed, internally lit cabinet, is bordered on the faces with purple neon, which closes in the yellow and black graphic text which advertises amenities for the motel. The cabinet on top is a six sided, horizontal, diamond-esque shape, which is double backed as well. The border of the surface of the sign is created using incandescent bulbs. Diamond Inn is spelled on the surface with two lined channel letter text. The letters are filled with incandescent bulbs and bordered in blue neon. The pool's treatment also utilizes the corresponding colors of purple and pink as well. Along the roofs edge a glowing entablature is created using a top border of purple neon as well as a bottom border of pink neon. Inside the border seven pink and star shapes are crafted out of neon tubing. They run horizontally across the length of the pediment, alternating pink, then purple.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic; Fiberglass
Sign - non-neon treatments: Graphics
Sign animation: Chasing, flashing, oscillating
Notes: the letters inside of the letters of the tower actually oscillate.
Sign environment: The Glass Pool Inn resides just to the north of the Diamond Inn. Boasting a newer, yet improperly functioning pylon sign, the larger Diamond Inn property is one of the more standout establishments in the area. Its expansive lot and pink sculpture of an elephant make the Diamond Inn conspicuous.
Sign manufacturer: Diamond Head Sign Co.
Sign - thematic influences: No specific theme seems to be related to the Diamond Inn other than the typical roadside motel, typical for the south end of the Strip.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Oscillating; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Fiberglass; Graphics

The sign for the Fremont Country Club sits at 601 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 601 Fremont St
Sign owner: City of Las Vegas: Economic and Urban Development owns the building
Sign details: The original construction year of this building was 1957. This bar opened September 2012 as an acclaimed kitschy-chic bar and concert venue. Inside they have Tex-Mex decorations with a merry-go- round horse, an 8 foot steel horseshoe, a covered wagon entryway and antler chandeliers.
Sign condition: 5 - newer sign
Sign form: Blade and Reader Board
Sign-specific description: Surrounding their building there is a reader board that is lined with incandescent light bulbs that sparkle at night time, for this reader board is connected to the adjoining Triple B Bars reader board a well. Above their entrance there is a black blade, on the top part of the blade Fremont is written in an elegant white calligraphy font spelt out horizontally which does illuminate white at night time. Vertically down the blade spells out Country Club in block font letters which illuminates red at night. Along this portion of the blade it is lined with little red LED lights that look like incandescent bulbs that sparkle. On the portion of the blade that faces the road, underneath the word Fremont there is a swirly design that decorates the corner of where the horizontal letters meet the vertical letters, but the design does pop up again a little lower on the sign as well. Though at the bottom of the sign underneath the Country Club letters they have their main F.C.C. logo on a plastic backing that seems to be dimly backlit at night time. Their F.C.C logo consists of a silver shield that looks to be dotted on the perimeter with painted diamonds, the middle portion is checkered red and black in 4 sections then has a crest on it of a longhorn with two golf clubs under its head to act as an iteration of crossbones. Under the longhorn there are calligraphy letters F.C.C. in white.
Sign - type of display: Neon, LED, Incandescents and reader board
Sign - media: Steel and Plastic
Sign - non-neon treatments: Reader Board, plastic backlit sign and light bulbs
Sign animation: Flasher for LED
Sign environment: Located in the East Fremont District, this property is right across the street from the El Cortez and is adjoined to the Triple B Bar. To the East of the property is The Market.
Sign - date of installation: c. 2012
Sign - thematic influences: Since are named as a country club, the crest portion of their sign does have golf clubs as well as is a crest could be on a clothing item that a golfer would wear.
Sign - artistic significance: The blade portion is remnant of the 1950s/60s blade. As well as their logo that is a crest shows an older medieval
Survey - research locations: Assessor's website, Fremont Country Club website
Survey - research notes: Reader board for this property is shared with the Triple Bs reader board and both locations opened in 2012 and signs both installed that year as well.
Survey - other remarks: The adjoining property, Triple B states that they named their bar Backstage Bar and Billiards because it was literally backstage to the Fremont Country Club bar and stage.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-26
Sign keywords: Blade; Neon; Incandescent; Steel; Plastic; Backlit; Flashing

Nighttime views of the Las Vegas Helicopter Tours signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3712 S Las Vegas Blvd
Sign details: The establishment rests in a lot on the western side of the strip adjacent to the airfield, which is utilized for takeoff and landing of the aircraft. The Las Vegas Helicopter facility is also adjacent to and shares a building with a souvenir shop.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Fascia
Sign-specific description: The Las Vegas Helicopter tours facility possesses a quite elaborate wall sign which wraps the fascia of the building. The face of the building looks east. The eastern face is an entablature bordered in with polished gold aluminum raceway lined with incandescent bulbs. In the center of the eastern face of the narrow border transforms into a rectangular face, which juts upward. A giant pan channel representing the American flag occupies the space in the section. The horizontal red and white stripes are painted channels, and the blue field in the upper left- hand corner is a channel itself. The horizontal channels are lined with tubes of neon in a corresponding color. The blue field is bordered in blue neon, with incandescent bulbs in the center of graphically painted stars. The entire flag is bordered in red neon. The entablature below which runs along the entire face of the building plays home to several phrases of different text and designs. The center portion is taken up by a phrase "Las Vegas Helicopters," in black channel letters painted red on the interior. The exterior edge is lined with a border of red neon. The text is also filled with incandescent bulbs. To the left of the main title, smaller black, channel letters filled incandescent bulbs read, "Nightly Strip Rides" in all caps. The raceway deviated from the straight form underneath the secondary text, next to the primary title. On the bottom edge beneath the phrase, the raceway turns into an arrow pointing downward. The incandescent bulbs are still present along this deviation.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Glass
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign manufacturer: Sign Systems, Inc
Sign - date of installation: 1996
Sign - thematic influences: There is no real present theme evident in the appearance other than the Emblem of the American flag crafted in neon on the front of the building. The incandescent bulb lined raceways and bulb filled channel letters, placed within a pediment hanging above the pedestrians head, posses a theme in a sense. It is a common occurrence to see such a combination of lighting among the strip to designate an establishment so its theme cold be considered to be that of Las Vegas. It's artistic significance can only be linked to such a trait. It is one of the most unique properties considering its function. Yes there are many facilities which offer tours but, this is the only one which provides helicopter tours that the pedestrian may watch take off. It is also one of the only establishments where the American flag is represented on the exterior in neon. It is also one of the only establishments where the incandescent bulb lined raceway is shaped into arrows. An interesting use of the most common adornment of exterior surveyed signage.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Fascia; Neon; Incandescent; Backlit; Steel; Glass; Graphics; Paint

The Starlite Motel sits at 1873 North Las Vegas Boulevard. Shortly after this photo was taken, the sign was scrubbed of its neon and made dormant. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1873 N Las Vegas Blvd
Sign owner: LAS VEGAS DRAGON HOTEL LLC
Sign details: This motel resides in North Las Vegas and is one of the few around that still offers traditional roadside lodging.
Sign condition: 5 - Sign was recently updated with was appears to be newer neon and a different color scheme, going with a bright blue and brown. New white vinyl letters have been added.
Sign form: Pole
Sign-specific description: Previous to the spring 2017 upgrade: This pole sign extends out toward the street for motorists and pedestrians to see. This pole is a bright red color. A four pointed red star sits at the top of the red pole for everyone to see. This is outlined with neon tubes that glow blue at night. In the spaces between the points of the star the neon tube is bent to create smaller points. In the middle of the star painted in bold white script is the word "Starlite." This is also outlined with neon tubes to glow at night. Under this is the word "VACANCY" painted in bold white text, but the neon tubes that outline it light up red. Attached to the point of the star that extends toward the road is a long, rectangular sign that reads "MOTEL" in bold white text with a black outline on a light blue background. Extending from the "MOTEL" sign towards the red star are 3 smaller four pointed stars that have incandescent light bulbs in their center and are outlined by neon tubes that glow blue at night. On top of the "MOTEL" sign is another one of these four pointed stars that sits on the outer edge of the sign. Next to this is a larger, light blue four pointed star with an incandescent light bulb in the center and a smaller four pointed star made from a neon tube surrounding the light bulb. The neon tube that outlines the larger portion of the star is bent to create smaller points in the portions of the star without points.
Sign - type of display: Neon and incandescent
Sign - media: Steel
Sign - non-neon treatments: Paint
Sign animation: Unknown since update
Sign environment: The surrounding properties are Jerry's Nugget and the Silver Nugget casinos. It is also just down the street from the Cultural Corridor which includes the Neon Museum and the Las Vegas Natural History Museum. The Las Vegas Library is also down the street.
Sign - date of installation: c. 1950s
Sign - date of redesign/move: Spring 2017
Sign - thematic influences: This property is one of many star-themed motels throughout the city. The 1950's was a popular time for space age/ star themed business due to the Space Age and explorations during this time period. Also, since the name of the property is the "Starlite Motel", the amount of stars included in this sign emphasizes this theme.
Sign - artistic significance: This sign has a heavy influence of the Space Age due to the stars throughout the sign that are telling of the theme for the property. The specific stars for this sign have a Googie-like influence as well because they are very stylized in a futuristic manner.
Survey - research locations: Assessor's website, roadarch.com
Survey - other remarks: http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvnorthmotel/index.htm#sta rlitemotel
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-05
Sign keywords: Neon; Incandescent; Steel; Paint; Pole sign

The Milan Bakery sign sits at 1625 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 1625 Fremont St
Sign owner: Selak, LLC
Sign details: The building was constructed in 1952 (Assessor). Milan Selakovik acquired the property from the Salvation Army in 1966 (Assessor).
Sign condition: The sign is condition 2, fair to poor. The paint is flaking. Approximately a third of cabinet bottom has rusted out. No neon remains on the sign.
Sign form: Blade sign
Sign-specific description: The background of the entire sign is painted red. The top and bottom of the sign are attached to the building by two metal cabinets. The lower cabinet is irregularly shaped. On the west side of the lower cabinet, the telephone and fax numbers are painted in peeling yellow. The paint has almost completely flaked off around the area where a cursive "Fax" formerly appeared. Attached to the street side of the sign is a vertical metal cabinet which runs almost the entire height of the sign. The word "BAKERY" is painted in white sans serif letters which run vertically over most of the cabinet. Extending horizontally from the cabinet toward the building are three small metal cabinets. A horizontal white line is painted on each of the three cabinets. A larger cabinet attached next to the "B" in "BAKERY" extends horizontally toward the building. The cabinet has a medallion shaped black and white cartoon of a baker holding a tray of baked goods. An irregularly shaped cabinet topping the sign contains the name, "MILAN" painted in white sans serif letters. The east side of the sign is painted similarly to the west, except that: 1) a cursive white or silver "Fax" is located at the bottom of the sign to the left of the fax number and, 2) extreme flaking has completely removed what was painted on the medallion at the top of the sign.
Sign - type of display: Formerly neon
Sign - media: Steel
Sign environment: Down on the East side of Fremont Street
Sign - date of installation: Based on the acquisition date of the property by Milan Selakovik in 1966, the current design of the sign possibly dates from the 1960's.
Sign - date of redesign/move: The unusual shape of the sign indicates that it has been modified over time. The form suggests that the sign was originally a directional arrow which pointed down from the roof toward the entrance to the business, with additional cabinets added later. A 2004 photograph shows the current sign design and color scheme (RoadsidePeek.com). A drawing of a baker's head was located in the medallion where the cartoon baker now resides. The three small cabinets which jut out horizontally from the sign formerly stated, "BREAD", "CAKES" and "PASTRY". The lower portion of the sign advertised "FRESH SANDWICHES".
Sign - thematic influences: Their sign showcases similar themes to cartoons, bakers and bakeries.
Sign - artistic significance: The sign portrays similar designs to other signs manufactured in the 1960's.
Survey - research locations: Clark County Assessor Parcel No. 139-35-315-002. Retrieved from http://www.clarkcountynv.gov/assessor/Pages/PropertyRecords.aspx?H=redrock&P=assrrealprop/pcl.aspx RoadsidePeek.com. Milan Bakery. Retrieved from http://roadsidepeek.com/roadusa/southwest/nevada/vegas/lvsign/lvothersign/index2.htm
Surveyor: Mitchell Cohen
Survey - date completed: 2017-08-17
Sign keywords: Blade; Neon; Steel