From the UNLV University Libraries Photographs of the Development of the Las Vegas Valley, Nevada (PH-00394). Part of the collection documents the entire 19 mile length of the north/south Eastern Avenue / Civic Center Drive alignment. This photograph was captured in the section of Eastern Avenue between Charleston Boulevard and Sahara Avenue.

The Golden Steer Steakhouse sign sits at 308 West Sahara Avenue. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Golden Steer Steak House (Las Vegas, Nev.)
Site address: 308 W Sahara Ave
Sign owner: Dr. Michael J. Signorelli has owned it since 2001 after purchasing it from the original owners
Sign details: Opened 1958, and started expanding in the 1970's by buying out neighboring shops. They redesigned their interior in the 90's but still kept it true to the original design. The Rat Pack was known to frequent this steakhouse and even have a dedicated booth to them. Tony Spilotro, Elvis Presley and Nat "King" Cole were a few of the many famous customers. This is the Oldest Steakhouse in Las Vegas, and still maintains their original old Vegas dining style.
Sign condition: 4-The sign looks as though it has aged, but it has done so gracefully
Sign form: Pylon with sculptural element and entrance sign on building
Sign-specific description: The Pylon sign has the main logo stating "Golden Steer Steakhouse" on a yellow sign with a black border. The black border has yellow/gold incandescent light bulbs with a small gold Fleur-de-Lis on the top. Under the main logo there is a shelf/stage holding a golden sculptural steer. The sign above the entrance is a wrap around yellow sign similar to their pylon sign with their logo and an image of a steer in between the words Golden and Steer. They also advertise Prime Rib and Seafood on the wrap around sign.
Sign - type of display: Incandescents surrounding all of their "reader board" type signs, no neon tubing
Sign - media: Plastic and steel
Sign - non-neon treatments: Reader board type plastic for for all the wording
Sign animation: Chasing:
Notes: ncandescent light bulbs
Sign environment: On West Sahara a few blocks West of Las Vegas Blvd.
Sign manufacturer: Wright Signs
Sign designer: Origninal Steer from the 60's and John Burke said the record of the designer was lost
Sign - date of installation: Pylon sign-1960's but refabricated around 2015 to its original condition, but still original steer. Sign above entrance still from the 1970's.
Sign - date of redesign/move: Pylon sign-1960's but restored around 2015 to its original condition, but still original steer. Sign above entrance still from the 1970's.
Sign - thematic influences: Sign shows old west type font. The Golden sculptural steer helps show it is a steakhouse but one that is top of the line since their sign is golden.
Sign - artistic significance: Opened in 1958, still had the prominent old west/ ranch theme that was popular in Vegas in the 1950's. Though the interior was classy their signage shows the old west cowboy style.
Survey - research locations: Assessor's page, Golden Steer website https://www.goldensteerlasvegas.com/our_history.html , Telephone conversation with John Burke the General Manager of the restaurant
Survey - research notes: John Burke has a lot of great info on their signage as well as their property. Also the Golden Steer website had a great history of the property.
Survey - other remarks: Some of the older Golden Steer signage is in the Neon Museum.
Surveyor: Emily Fellmer
Survey - date completed: 2017-07-28
Sign keywords: Sculptural; Plastic; Steel; Incandescent; Chasing; Reader board; Building-front design; Pole sign

A facility operated by The Lakes Association on South Lake North Drive offers a view of the waterway that give The Lakes development its name. This area is just south of West Sahara Avenue near South Durango Drive. August 29, 2017 UNLV Libraries Special Collections / Aaron Mayes N36 °08.438' x W115 °17.244')