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Las Vegas High School Reunion Biography Collection

Identifier

MS-01021

Abstract

The Las Vegas High School Reunion Biography Collection (1983) consists of class rosters, biographies of graduates, and photocopies of original programs from the four graduating classes of 1933 to 1936. The information specific to each year is compiled into its own handmade scrapbook. The materials were created for the 50th reunion of the class of 1933, and the event also included the classes of 1934, 1935, and 1936.

Archival Collection

Cork Proctor Photograph Collection

Identifier

PH-00349

Abstract

The Cork Proctor Photograph Collection (1960s-1980s) primarily contains black-and-white photographic reproductions of early Las Vegas, Nevada; the Cal-Neva Lodge at Lake Tahoe, Nevada; and various celebrities. The collection also includes black-and-white photographic prints of the Helldorado Parade. Cork Proctor was a comedian who performed throughout Nevada and the United States.

Archival Collection

Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017

Date

2017-03-06
2017-08-12

Description

The Bonanza Gift Shop sits at 2440 South Las Vegas Boulevard. The shopping center holds a space of forty-thousand square feet and is self-proclaimed, "The World's Largest Gift Shop." Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign

Mixed Content

Transcript of interview with Stanley Schwartz by Carol Schwartz, March 1, 1980

Date

1980-03-01

Description

Interview with Stanley Schwartz by Carol Schwartz on March 1, 1980. Stanley talks about coming to Las Vegas in 1951 to open a clothing business on Main Street, Schwartz Brothers Clothing. He compares the business district of the 1950s to the district in 1980, and advertising opportunities in the newspapers and on the radio. Schwartz talks about suit styles and changing preferences of buyers, and moving the store to Second Street, then Fremont Street, then to Maryland Square Shopping Center. In 1970, he changed the focus of the clothing store to "big and tall" and talks about the importance of customer service in retaining customers. He mentions Al Benedict and Herb Tobman as people he admired.

Text

Maxine and Jack Cason oral history interview: transcript

Date

2016-09-22

Description

Oral history interview with Maxine and Jack Cason conducted by Claytee D. White and Stefani Evans on September 22, 1016 for the Building Las Vegas Oral History Project. In this interview, Jack discusses his early life in Oklahoma and arriving to Las Vegas, Nevada in 1950. He recalls the formation of Saveway Super Service, Philips 66 service stations, the competition in the fuel industry, and the opening of the first Rebel service station. Jack talks about fuel terminals, fuel bulk plants, and becoming one of the largest fuel providers in southern Nevada. Later, Maxine and Jack talk about supporting local sports organizations. Lastly, Jack discusses his involvement in the University of Nevada Las Vegas (UNLV) Athletics Department, and being inducted into the UNLV Sports Hall of Fame.

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