Downtown Las Vegas showing the Pioneer Club with "Vegas Vic."

Photographs from the University of Nevada, Las Vegas Creative Services Records (2010s) (PH-00388-05). Client: Robyn Hadden, College of Hotel Administration

Daytime views of the Official Tourist Bureau and Viva Vegas Gifts signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3734 S Las Vegas Blvd
Sign details: The signage of the property is a wrapping fascia of horizontal message boards, which advertise for the businesses present. The building is a two story complex on the west-side of Las Vegas Blvd, facing east with a small parking lot along the front and on the south sides. The signage is present on the south and east walls. The signage acts as an artificial marker denoting the difference between the row of doors and wall size windows below, and the large panes of glass and tan stucco finish of the upper level.
Sign condition: Structure 4 Surface 3 Lighting 3
Sign form: Fascia
Sign-specific description: The advertisements are broken up into two distinct sections, but are treated aesthetically the same to retain the continuity of the property. The first is a red steel cabinet, which wraps the southeast corner. The faces of the east and south sides are bordered with aluminum, gold polished raceways, lined with incandescent bulbs. The backlit panels possess text which occupies the majority of the white surface. In red text, both of the sides read, "Official tourist bureau," above "Information-reservations." On the east side of the building above the cabinet, two tan horizontal steel boxes, support green channel letters that read in two lines, "Official," then "Tourist Bureau." Above the south face of the signage two separate sections of the green text read "Information" on the left side of the sign, and "Reservations" on the right hand side. They are treated the same as the previous text on the east face, with letters that possess green neon on the interior, and are in all caps. Further north, on the east face of the building, is another cabinet. This sign is only one side, occupying the flat plane of the remainder of the east face of the building. It too is a red steel cabinet with a back-lit face. On the left hand side of the face the two lined text reads "Viva Vegas," a top the word "Gifts." The second line of the text is flanked on either side by red graphic images of diamonds. The right hand portion of the sign reads prices for T-shirts and souvenirs, in black, blue and red text.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign animation: Chasing
Notes: The incandescent bulbs which surround the cabinets chase each other.
Sign manufacturer: YESCO
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Fascia; Neon; Incandescent; Steel; Plastic