The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.

Local news coverage from November 3rd and 4th, 1995 about the installation of the final spire on top of Stratosphere Tower which would be installed by helicopter. News footage includes live coverage of the spire installation, interviews with Bob Stupack and other dignitaries, shots of locals watching and celebrating the event. Original media VHS, color, aspect ratio 4 x 3, frame size 720 x 486. From the Bob Stupak Professional Papers (MS-01016) -- Professional papers -- Audiovisual material -- Digitized audiovisual clips file.