From the Lincy Institute "Perspectives from the COVID-19 Pandemic" Oral History Project (MS-01178) -- Business interviews file.

Tower of Jewels is one of those iconic Las Vegas businesses that continues to thrive. At the time of this interview, Jack Weinstein is in his nineties and “retired.” With him is his daughter Polly Weinstein, who in addition to being involved in the business management has her own custom designed jewelry line, aptly named The Jeweler’s Daughter. As the youngest of six children born to Jewish Russian immigrants Joseph and Pauline (Polly is named for her grandmother), Jack was raised in a dangerous neighborhood of Detroit, Michigan. His youthful enterprise included collaborating and then splitting up with his brothers in a jewelry business, before eventually moving west to Los Angles in the early 1960s. On his own, Jack became a wholesale salesperson representing lines of watches to other businesses. Included in his list of clients was Al Sanford’s Tower of Jewels in Las Vegas. The two became friends and Al suggested setting up a partnership between Al’s son and Jack in 1964. Eventually

In his lifetime, Eleazar Martinez has climbed both literal and figurative mountains as an avid outdoorsman and social justice advocate for Latinx issues. Born in Sweetwater, Texas, Eleazar (Al for short) grew up connected to the land and his family. Al comes from a large family with strong ties in Texas and Mexico. His mother worked the fields and his father was a construction worker who instilled in their children the importance of a strong work ethic and the pursuit of an education. Al shares about growing up during a time when Spanish was banned from schools and children would get punished if they were caught using their home languages. His experiences developed his aspiration to serve his community and fight for people’s rights. After a short stint in the Navy, Al followed his instincts and sought out a college education and majored in sociology. His interest in social issues lead him to serve in a range of roles from psychiatric support, community education outreach, and counseling. At one point, Al even helped mediate tensions between gangs and law enforcement in order to prevent violence from erupting. Since arriving in Las Vegas in 1998, Al has been working alongside diverse communities to build solidarity. Today, he works as a supervisor for the Whitney Recreation Center and leader in Hispanics Enjoying Camping, Hunting, and the Outdoors (HECHO). As Al would describe himself, he is “a proud Mexican Latino American, a Tejano with a Chicano attitude”.

Interviewed by Rodrigo Vazquez, Monserrath Hernández, and Barbara Tabach. Sylvia Alvarado talks about growing up in North Las Vegas and her Catholic upbringing in a Mexican household. Her studies in Journalism & Media Studies led her to her career as a radio host on English and Spanish-speaking programs. She also talks about speaking "pocha" Spanish and the Latinx influence in radio programming.