Daytime views of the Maxim Hotel and Casino signs. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 160 E Flamingo Rd
Sign owner: Premier Interval Resorts
Sign details: The Maxim is located just east of the Bourbon Street, in close proximity to Bally's Hotel Casino. The Maxim is no longer operating, and is fenced off from further inspection. The signage that is seen entails building signs, the original pylon, and the porte cochere
Sign condition: Structure 2 Surface 2
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: Building: The tower itself contains the logo and giant text spelling the name of the establishment, on one side of the building. The tower is mirrored and reflective, thus matching the porte cochere and pylon, and reserves to collect its building signage to one end of the tower. The tower, which runs east/west, and faces north/south contains the signs on the east end structure. On the north and south faces of the building, giant red channel letters run vertically along the block surface. The letters look to be lined on the interior of the letters with neon. The logo can be seen on the east face. Pylon: The pylon sign is essentially a giant vertical monolith of a rectangle, divided into several different sub-shapes. The center of the monolith is occupied by cabinets which fill in most of the shape, with a small gap bordering the cabinet. The cabinets are treated the same as the square arch, and flush with the surface. The cabinets are very subtle and create an illusion of one solid object. The entire outer arch shape and interior cabinets are bordered with polished aluminum. The interiors surface of the arch are covered in polished gold aluminum panels. The lining of the incandescent bulbs on the sign is interesting. On the arch the incandescent bulbs are on the interior return width of the aluminum borders. With this configuration, the bulbs sit parallel to the surface instead of perpendicular. The main marquee text is aligned horizontally across the top in gold channel letters with red plastic faces. The letters blend with the gold surface nicely. The interior cabinets are internally lit with plastic faces. There are two cabinets, the larger of the two, occupying the upper part the interior space of the monolith. Incandescent bulbs line the exteriors of the cabinets, sitting back on a recessed edge. Porte Cochere: The porte cochere is unique, opting to rise high above the surface of the pavement. The prismatic design crafted in polished aluminum, interlocks into a pattern suitable to the space which it resides. The recesses in which the decoration resides are separated by a small width of structure. This pattern of giant recesses, matched with the prismatic design in each negative space create a hulking environment high above the head in proud stature. Along the peak edge of the pieces of the prism, rods protrude every foot or so, creating a row of arms holding incandescent spheres.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: chasing, flashing
Sign environment: The Maxim is now closed, and stands in marked contrast to its neighbors a bit to the east--the famous "Four Corners" of Flamingo and the Strip, and next to the trendy Meridian at Hughes Center apartment complex.
Sign designer: Maxim letter design: Kenneth Young, Porte Cochere; Lighting: Jack Dubois Pylon sign: Marnell Corrao
Sign - date of installation: 1977
Sign - thematic influences: The influence of the Maxim hotel was 70's Vegas design refined to simple geometric forms and curved linear logo's. The pylon was completely sheathed in polished aluminum, as well as the underside of the porte cochere being polished gold aluminum. The use of the popular 70's material is used extensively throughout the design. Letters hung over the main entrance, as well as signage on three sides of the building. Other examples of the material can be seen elsewhere but not as extensively. The only property that comes close is the pylon for usage of the material is the Westward Ho.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Steel; Plastic; Graphics; Paint

The Economy Motel sign sits at 1605 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 1605 Fremont St
Sign owner: Las Vegas Dragon Hotel LLC
Sign details: This building was constructed in 1953 for commercial living and motels and has been used for this since. This location was recently remodeled in 2016. The property previous to the Economy Motel was the Rangler Motel.
Sign condition: 5-looks newly restored
Sign form: Blade
Sign-specific description: The top of the sign is a red rectangular blade with the word "ECONOMY" in white skeletal neon tubes spelt out horizontally. Below the word Economy is the word "MOTEL" spelt out Vertically in channeled white letters with a blue border. Underneath this portion of the sign is a sign box where they have a plastic rectangular sign with their phone number on it. Under the sign box is "WELCOME" painted on the west side of the sign and "BIENVENDIO" on the east side. On the building side of the side box is a rectangular yellow arrow pointing down to the lobby of the motel.
Sign - type of display: Neon and plastic backlit sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit sign
Sign environment: This location is on the East side of Fremont Street located close to many other motels some closed and some still open.
Sign - date of installation: Sign has been up but in a different form since at least 2007
Sign - date of redesign/move: Late 2016/ early 2017 repainted/ restored since it previously said Rangler Motel on the sign (had a plastic cover saying economy over that previous logo for a few years)
Sign - thematic influences: The arrow portion of this sign is a popular 1950's/60's motel sign theme.
Sign - artistic significance: It is a trend down on Fremont to take an old Motel sign and renovate it into the new motel's name and logo.
Survey - research locations: Owner's website http://www.1dragonhotel.com/about_us , assessor's map, Google map satellite view
Survey - research notes: The previous sign for the Rangler motel was repurposed for the Economy Motel, so the same MOTEL blade portion had the same font but channeled neon was added, as well as repainted.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-10
Sign keywords: Neon; Plastic; Steel; Pole sign; Electronic Message Center