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Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017

Date

2017-03-06
2017-08-12

Description

The Bonanza Gift Shop sits at 2440 South Las Vegas Boulevard. The shopping center holds a space of forty-thousand square feet and is self-proclaimed, "The World's Largest Gift Shop." Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign

Mixed Content

Jimmy Lee oral history interview: transcript

Date

2021-05-25

Archival Collection

Description

Oral history interview with Jimmy Lee conducted by Vanessa Concepcion, Kristel Peralta, and Stefani Evans on May 25, 2021 for Reflections: The Las Vegas Asian American and Pacific Islander Oral History Project. Jimmy shares his family's history as entertainers and producers in Korea and their migration to the United States when Jimmy was six years old. He talks about their move to Durham, North Carolina and their relocation to Las Vegas, his education, and his current business, mentorship, and philanthropic pursuits. Subjects discussed include: Arirang Sisters; Jo Mackey Sixth Grade Center; Nevada's tax structure; Commercial Center.

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Ashley E. Nitz oral history interview: transcript

Date

2018-02-06

Description

Oral history interview with Ashley Nitz conducted by Claytee D. White on February 6, 2018 for the Remembering 1 October Oral History Project. In this interview, Ashley Nitz discusses her experiences attending the 2017 Route 91 Harvest music festival in Las Vegas, Nevada with a friend. She talks about making the weekend of the event a "staycation", where she stayed with her friend at the Trump Hotel. Nitz goes into detail on the Route 91 Harvest festival venue and the events of that Sunday night when the shooting began. She speaks of the lockdown in the Tropicana Hotel and the support given there to all of the survivors, such as water and medical aid, as well as her journey home once the lockdown was lifted. The interview ends with a discussion on life after the shooting.

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Interview with Harold David Cunningham, March 11, 2004

Date

2004-03-11

Description

Narrator affiliation: General Manager, Reynolds Electrical and Engineering Company (REECo)

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Interview with Wayne Albert Violette, January 12, 2005

Date

2005-01-12

Description

Narrator affiliation: Nuclear diagnostic technician, Edgerton, Germeshausen, and Grier (EG & G)

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Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, November 15, 2004

Date

2004-11-15

Description

Includes meeting minutes and agenda, along with additional information about bylaws and proposals.

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Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, November 08, 2004

Date

2004-11-08

Description

Includes meeting minutes and agenda, along with additional information about Code of Conduct.

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Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, March 15, 2004

Date

2004-03-15

Description

Includes meeting minutes and agenda, along with additional information about the Articles of Incorporation, student wellness, and the Leadership Advisory Board.

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