James Frey was born in Eureka, South Dakota, in 1941. His father worked in creamery and his mother was a registered nurse. When James was nine, the family,including his twin sister, relocated in Sioux Falls where his dad was plant manager for a dairy. He joined the YMCA in the fourth grade and ended up working for them until James attended Augustana College in Sioux Falls, graduating with a major in sociology and a minor in history. After graduation, he worked for three years at the YMCA in Sioux Falls as program director. He earned his master's degree in sociology at the University of Iowa in two years, and was hired at the YMCA in Whittier, California, where he worked for three years. While working in Whittier, James was offered a fellowship to Washington State University in Pullman. He committed to completing his doctorate in three years, and while still working on his dissertation began sending out applications. He sent one to UNLV and arrived in Las Vegas for an interview in 1974. James was hired as assistant professor of sociology at UNLV, and immediately established a survey center at the university. He also converted his dissertation into a book length manuscript and had it published, followed by other books and articles over the years. He conducted a survey on a very high-profile political race between Sheriff Ralph Lamb and his opponent, John McCarthy, which led to work for the State of Nevada, Yucca Mountain, and other entities. The survey program was eventually named the Cannon Center for Survey Research, after Senator Howard Cannon. In the course of his career, James was tenured, taught in London under a university sponsored program, spent a sabbatical in Washington, D.C., doing research, taught several classes, and served seven years as dean. He has detailed memories of the contributions of several university presidents, including Brock Dixon, Pat Goodall, Robert Maxson, Kenny Guinn, and Carol Harter. Today, Dr. James Frey and his wife of over thirty years, Carol, are both retired. He has made a smooth transition to president of his Rotary Club, Chairman of the Nevada Humanities group, and spectator at UNLV basketball and football games. He and his wife plan to stay in Las Vegas, close to their son and friends and neighbors they know and love.

The permanently closed Labayou Casino sits at 15 Fremont Street at the Fremont Street Experience. Information about the sign is available in the Southern Nevada Neon Survery Data Sheet.
Site address: 15 Fremont St
Sign owner: Derek Stevens
Sign details: Opened 1920 as Northern Club By Mayme Stocker. 1943-1960 operated as a few different businesses. 1970 opened as The Coin Castle, 1999 was renovated and opened as La Bayou, 2016 bought by Derek Stevens and torn down.
Sign condition: No longer there
Sign form: Architectural sign
Sign-specific description: Three neon signs site on top of a shack made of wood and sheet metal that is meant to represent something that might be seen in Louisiana. Two windows with green shutters are "open" with T.V. screens inside. Two neon signs sit at the top of the shack that spell out La Bayou in red neon and the cabinet is trimmed with purple neon. At the front of the property, above the entry, is a red neon sign that says "26 New Orleans Daiquiris."
Sign - type of display: Neon and incandescent
Sign - media: Steel, fiberglass
Sign environment: Part of the Fremont Street Experience, next to Golden Gate Casino
Sign - date of installation: c. 1999
Sign - thematic influences: The property has a theme element, which was popular of casinos of Las Vegas in the 1990s.
Sign - artistic significance: Property was decorated with a Louisiana inspired bayou, swamp motif.
Survey - research locations: Newspapers
Survey - research notes: https://www.reviewjournal.com/business/casinos-gaming/mermaids-la-bayou-and-glitter-gulch-come-to-a-close-on-fremont-photos/ https://lasvegassun.com/news/2016/jun/25/patrons-say-farewell-to-mermaids-and-la-bayou-in-d/ http://classiclasvegas.squarespace.com/downtown-history/?currentPage=3
Survey - other remarks: Property was razed 2016
Surveyor: Wyatt Currie-Diamond
Survey - date completed: 2017-09-08
Sign keywords: Architectural; Neon; Incandescent; Steel; Fiberglass