In this interview, Letizia discusses her career, and breaking gender barriers in both broadcasting as well as in advertising. She also talks about how her family ended up settling in Las Vegas, and the evolution of her relationship with Judaism from childhood to adulthood, eventually leading to her leadership roles with Congregation Ner Tamid as well as Jewish Federation, where she is on the Board of Directors.
Marla R. Letizia is the founder of Big Traffic Mobile Billboards in Las Vegas, Nevada. The company operates mobile billboard advertising trucks and employs brand ambassadors to carry WOBI? walking billboards for retail, gaming, and entertainment clients such as Caesars entertainment, Tropicana, and Cirque Du Soleil. Letizia founded Big Traffic in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV Channel 8 as an assistant production manager. She later became the first female director of live television news broadcasts in Las Vegas at Channel 8. She also developed a TV show called "Las Vegas Turnaround" and a syndicated production called "The Parenting Network." Letizia grew up in Las Vegas, and is a former president of Congregation Ner Tamid and a founding member of the board of trustees of the Meadows School in Las Vegas. In this interview, Letizia discusses her career, and breaking gender barriers in both broadcasting as well as in advertising. She also talks about how her family ended up settling in Las Vegas, and the evolution of her relationship with Judaism from childhood to adulthood, eventually leading to her leadership roles with Congregation Ner Tamid as well as Jewish Federation, where she is on the Board of Directors.
As a young woman, Phyllis Silvestri made the adventurous decision to move to the United States. She was bom in Canada and lived there until her early 20s. Over the next few years, Phyllis and her friend Mona logged many miles, worked and visited several states. By 1953, Phyllis had met and married Vincent Silvestri, who worked at Bingo Palace, now the Sahara Hotel and Casino. Soon they had their first child and had bought a home on Santa Rosa. A few years later they were building a new home in the John S. Park area. She proudly recalls her husband's attention to details such as including lots of built-in features and a bomb shelter that represents the era. Phyllis talks fondly of the neighborhood, but also recalls her children not being allowed to play with some of the neighborhood children because they were of Italian ancestry.
On March 1, 1977, collector Sam C. Melchiome Jr. interviewed Jean McColl (born May 24th, 1931 in California) at her home in Las Vegas, Nevada. In this interview, Jean McColl discusses growing up in Searchlight and then Las Vegas, Nevada. She discusses how her family came here as well as the many changes she has seen through the decades living in Las Vegas, Nevada.
James Frey was born in Eureka, South Dakota, in 1941. His father worked in creamery and his mother was a registered nurse. When Frey was nine, the family, including his twin sister, relocated in Sioux Falls where his dad was plant manager for a dairy. He joined the YMCA in the fourth grade and ended up working for them until around the age of 22. He attended Augustana College in Sioux Falls, graduating with a major in sociology and a minor in history. After graduation, he worked for three years at the YMCA in Sioux Falls as program director.