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Photographs of The Palm Piazza sign, Las Vegas (Nev.), April 18, 2017

Date

2017-04-18
2017-09-09

Description

The Palm Piazza sign sits at 1919 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 1919 Fremont St
Sign owner: Zen Real Estate Holding
Sign details: This building dates back to 1936 and was made for commercial living accommodations/ deluxe motel. Previous to the Palm Piazza opening this location was called the Ariza Motel which was abandoned for a few years. Kamran Foulad in 2013 purchased this building to renovate it in an effort to revitalize downtown. The Palm Piazza opened as an apartment complex in late 2013.
Sign condition: 4- slight fading but still in good condition
Sign form: Pylon
Sign-specific description: There is a black base of the sign that is not very tall which holds a back lit plastic sign that has an image of a lady under a palm-tree leaf canopy and the location's phone number in black numbers. Above this is a blue steel backing that in the shape of a sideways trapezoid which is about half of the width of the black sign beneath it (and is laid on the building side of the sign). This portion has black back lit plastic letters that spell out "The Palm Piazza" in a bubbly cursive font towards the top of the sign. Then below this in yellow skeletal neon tubes they have "Luxury Living" spelled out in a thin tight cursive font. On the road side of the sign there is an arrow blue steel arrow that points down towards the black portion of the sign. The arrow is outlined in yellow neon tubes and has "Enjoy Las Vegas" in clear print font skeletal neon tubes.
Sign - type of display: Neon and back lit plastic signs
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of the sign
Sign environment: This area is located East Fremont close to Bruce Street. There are other motels surrounding this area.
Sign - date of installation: This sign has been up in form that we see today in 2013, though it looks as though they re-purposed/redesigned the sign that the Ariza Motel (previous property name) had. The previous sign has been up since at least 2007.
Sign - date of redesign/move: 2013- Ariza Motel blade taken down and the rest of the sign redesigned for the Palm Piazza.
Sign - thematic influences: Previous to the apartment complex it was a motel and their signs still has remnants of that 1950/60's motel sign design particularly with the arrow.
Survey - research locations: Assessor's Page, Review Journal article discussing the renovation of the building https://www.reviewjournal.com/local/local-las-vegas/developer-eyeing-overlooked-las-vegas-downtown-area-gets-city-boost/, Google map sattelite/ roadside view
Survey - research notes: On the top portion of the blue steel sign there are 3 short black steel beams coming out of it which used to hold an old MOTEL blade sign which was taken down around 2013.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-09
Sign keywords: Neon; Backlit; Plastic; Steel; Pole sign

Mixed Content

University of Nevada, Las Vegas (UNLV) 29th commencement program

Date

1992-05-17

Description

Commencement program from University of Nevada, Las Vegas Commencement Programs and Graduation Lists (UA-00115).

Text

"The Return of Al Jolson": article draft by Roosevelt Fitzgerald

Date

1980 (year approximate) to 1995 (year approximate)

Description

From the Roosevelt Fitzgerald Professional Papers (MS-01082) -- Drafts for the Las Vegas Sentinel Voice file. On undercover LVMPD officers wearing blackface.

Text

"Hidden Heroes": article draft by Roosevelt Fitzgerald

Date

1980 (year approximate) to 1995 (year approximate)

Description

From the Roosevelt Fitzgerald Professional Papers (MS-01082) -- Drafts for the Las Vegas Sentinel Voice file. On Confederate statues and Martin Luther King, Jr.

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Stardust Resort and Casino Records

Identifier

MS-00515

Abstract

The Stardust Resort and Casino Records (1950-2006) contain materials of the Stardust Resort and Casino, which operated in Las Vegas, Nevada from 1958 to 2006. The collection contains materials on events hosted by the Stardust, the resort and casino's corporate history, interior and exterior building design, and performers. The collection also includes photographs, negatives, and slides that document the history of the resort and casino. Newspaper and magazine clippings, advertisement and marketing materials related to the Stardust's venues, shows, entertainers, and events are also present in the collection. The collection also contains a significant amount of audiovisual material, including VHS tapes, audio cassettes, optical discs, film reels, and cassette tapes containing footage and audio recordings of Stardust show promotions, news broadcasting clips, interviews, and commercials featuring the Stardust.

Archival Collection

Neonopolis Neon Survey document, September 8, 2017

Date

2017-09-08

Description

Information about the Neonopolis sign that sits at 450 Fremont St.
Site address: 450 Fremont St
Sign owner: Rohit Joshi leases the building from Wirrulla USA Inc.
Sign details: This building was originally constructed in 2001 as a retail store center. This location currently holds a Denny's, a vintage toy store, the Telemundo station office and an international food market. This location also held a movie theater until 2009.
Sign condition: 4.5- Sign still in relatively new looking condition
Sign form: Entrance sign
Sign-specific description: Above the main entrance way into the mall there are the letter "NEONOPOLIS" in plastic back lit signs. Each letter has a lime green border with white strip and then purple for the main color of the block letters. The letter "O" in "polis" is actually an orbit shape that is orange and purple to double as the "O". Portions of the building have neon tubes, some illuminating blue and others are purple, green, red and yellow. There are also different colored shapes of neon spread throughout the building such as yellow triangle as well as orbits showcasing red and yellow neon tubing. Many of the companies in this location have their own signs as well.
Sign - type of display: Plastic back lit sign and neon
Sign - media: Plastic and steel
Sign - non-neon treatments: Plastic back lit portion
Sign environment: This property is on Fremont in between 4th St. and Las Vegas Blvd. Right in front on the building is the Slotzilla machine where people get onto the zipline.
Sign - date of installation: 2002
Sign - date of redesign/move: When the movie theater portion of this location closed in 2009 part of the signage was taken down and in recent years with different companies settling in there have added their own signs.
Sign - thematic influences: The name and the theme of this location being neonopolis showcases the downtown neon vibe particularly since there is a wide variety of neon display surrounding this property.
Sign - artistic significance: Showcasing the different designs with neon shows how true of an art it still is, particularly with the triangle designs and the orbits
Survey - research locations: Asessors page, https://neonjoshiassociate.wixsite.com/mysite-1 Neonopolis website, https://www.reviewjournal.com/entertainment/food/neonopolis-theaters-to-go-dark-thursday-night/ Review Journal article discussing the closure of their movie theater, https://lasvegassun.com/news/2002/may/03/long-awaited-neonopolis-opens-in-downtown-vegas/ Las Vegas Sun article talking about their opening in 2002
Survey - research notes: There used to be an 18 theater movie theater located there which shut down in 2009 and was renovated into clubs, the most recent one to open is called the Nerd.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-08
Sign keywords: Plastic; Backlit; Neon; Steel; Fascia

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