The Starlite Motel sits at 1873 North Las Vegas Boulevard. Shortly after this photo was taken, the sign was scrubbed of its neon and made dormant. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 1873 N Las Vegas Blvd Sign owner: LAS VEGAS DRAGON HOTEL LLC Sign details: This motel resides in North Las Vegas and is one of the few around that still offers traditional roadside lodging. Sign condition: 5 - Sign was recently updated with was appears to be newer neon and a different color scheme, going with a bright blue and brown. New white vinyl letters have been added. Sign form: Pole Sign-specific description: Previous to the spring 2017 upgrade: This pole sign extends out toward the street for motorists and pedestrians to see. This pole is a bright red color. A four pointed red star sits at the top of the red pole for everyone to see. This is outlined with neon tubes that glow blue at night. In the spaces between the points of the star the neon tube is bent to create smaller points. In the middle of the star painted in bold white script is the word "Starlite." This is also outlined with neon tubes to glow at night. Under this is the word "VACANCY" painted in bold white text, but the neon tubes that outline it light up red. Attached to the point of the star that extends toward the road is a long, rectangular sign that reads "MOTEL" in bold white text with a black outline on a light blue background. Extending from the "MOTEL" sign towards the red star are 3 smaller four pointed stars that have incandescent light bulbs in their center and are outlined by neon tubes that glow blue at night. On top of the "MOTEL" sign is another one of these four pointed stars that sits on the outer edge of the sign. Next to this is a larger, light blue four pointed star with an incandescent light bulb in the center and a smaller four pointed star made from a neon tube surrounding the light bulb. The neon tube that outlines the larger portion of the star is bent to create smaller points in the portions of the star without points. Sign - type of display: Neon and incandescent Sign - media: Steel Sign - non-neon treatments: Paint Sign animation: Unknown since update Sign environment: The surrounding properties are Jerry's Nugget and the Silver Nugget casinos. It is also just down the street from the Cultural Corridor which includes the Neon Museum and the Las Vegas Natural History Museum. The Las Vegas Library is also down the street. Sign - date of installation: c. 1950s Sign - date of redesign/move: Spring 2017 Sign - thematic influences: This property is one of many star-themed motels throughout the city. The 1950's was a popular time for space age/ star themed business due to the Space Age and explorations during this time period. Also, since the name of the property is the "Starlite Motel", the amount of stars included in this sign emphasizes this theme. Sign - artistic significance: This sign has a heavy influence of the Space Age due to the stars throughout the sign that are telling of the theme for the property. The specific stars for this sign have a Googie-like influence as well because they are very stylized in a futuristic manner. Survey - research locations: Assessor's website, roadarch.com Survey - other remarks: http://www.roadsidepeek.com/roadusa/southwest/nevada/vegas/lvmotel/lvnorthmotel/index.htm#sta rlitemotel Surveyor: Lauren Vaccaro Survey - date completed: 2017-09-05 Sign keywords: Neon; Incandescent; Steel; Paint; Pole sign
The Bonanza Gift Shop sits at 2440 South Las Vegas Boulevard. The shopping center holds a space of forty-thousand square feet and is self-proclaimed, "The World's Largest Gift Shop." Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 2440 S Las Vegas Blvd Sign owner: Haim Gabay Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay. Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all. Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction. Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well. Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting. Sign - media: Plastic, Steel and Fiberglass Sign - non-neon treatments: Plastic for reader board Sign animation: Chasing Notes: Incandescent light bulbs that surround the building and logos Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos. Sign - date of installation: Estimated 1963 or earlier Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop. Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed. Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops" Surveyor: Gisselle Tipp Survey - date completed: 2017-08-12 Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
UNLV Libraries Collection of Barbary Coast Hotel and Casino Promotional Materials includes clippings, press releases, press kits, and promotional materials for the Barbary Coast Hotel and Casino in Las Vegas, Nevada, dating from 1989 to 1997.