The Somerset Shopping Center sign sits at 252 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign owner: Somerset Shopping Center CO LP
Sign details: This shopping center was built in 1966 next to the Somerset House Motel. The motel was demolished in 2011; however, the shopping center is still around. Some businesses that reside in the shopping center include: a hair and nail salon, a dry cleaners, an Ethiopian restaurant, and a place for banquets to name a few.
Sign condition: 5, the sign is in beautiful condition.
Sign form: Pole
Sign-specific description: This pole sign sits close to the street so motorists and pedestrians can view it easily. A light blue pole holds up the main portion of this sign, as well as back lit plastic signs on each side of the pole that display what businesses are in the shopping center. The sign itself consists of a yellow ring that encircles three other signs. This yellow circle is covered in incandescent light bulbs that chase when the sign is lit up at night. Also, extending from this yellow circle are light blue poles in various lengths that are surrounded in neon tubes and oscillate around the yellow circle when the sign is lit up at night. In the center of the circle are three signs. The first sign is an elongated oval that has the word "SOMERSET" painted on it in bold white letters with a black outline on a light blue background. Neon tubes outline these letters. The sign under that is a large rectangle shape with each of the sides curving inward. There are also incandescent light bulbs lining the outer edge of this sign that chase when the sign is lit up. This sign has the word "SHOPPING" painted on it in bold white text against a red background. Neon tubes outline each letter of this word. The sign under this is another elongated oval that is a similar size to the "SOMERSET" sign. This sign reads "CENTER" in bold white text against a red background and neon tubes outline this word as well.
Sign - type of display: Neon, Incandescent light bulbs and back lit
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of sign
Sign animation: Oscillating, chasing
Sign environment: The shopping center that this sign is located in is about a block away from the Strip and is near a few monumental properties. It resides close to the Las Vegas Country Club, the Las Vegas Convention Center, and the Guardian Angel Cathedral that Paul Revere Williams designed. It is down the road from casinos like the Wynn, Encore, Circus Circus, and the Westgate. The Peppermill, an iconic Las Vegas restaurant, is down the street as well. It was down the street from the Stardust when that property was up and running.
Sign manufacturer: YESCO
Sign - date of installation: Most likely 1966, 1960's era
Sign - thematic influences: The design of this sign is very eye-catching from the road, as are many roadside signs throughout this era of the city. Bold text and light animation make this a standout sign to attract motorists and pedestrians to the shopping center.
Sign - artistic significance: This sign appears to have some Googie design influence throughout it. It has a space age feel to it because of the yellow circle that surrounds the "SOMERSET SHOPPING CENTER" signs and the blue poles that extend from it also add to this style.
Survey - research locations: Assessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Vintage Las Vegas website http://vintagelasvegas.com/search/somerset , Roadside architecture website http://www.roadarch.com/signs/nvvegas.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Oscillating; Chasing; Pole sign

Information about the High Hat Regency that sits at 1300 S Las Vegas Blvd.
Site address: 1300 S Las Vegas Blvd
Sign owner: Tarighi Bahman and Farideh
Sign details: The building was constructed in 1958 (Assessor). A vintage postcard from the 1950's-- or more likely the 1960's (based upon the automobiles pictured)-- shows that the business was previously named the Chevron Motel (Las Vegas motels then and now).
Sign condition: Condition is 3-4, fair to good. The pole, cabinets and reader board are in good condition. Moderate rust is evident around the edges of the top cabinet. The paint is generally in good condition, although there white patches (from repairs?) on the chevron. The neon tubing is entirely intact. Most of the incandescent light bulbs are present, except for the underside of the lower cabinet, where they are completely absent.
Sign form: Pole Sign
Sign-specific description: A single round white metal pole supports the sign, which is cantilevered toward the street. The cabinets form a rectangular "C" which is open on the motel side. The interior of the "C" surrounds a chevron which points toward the motel. On top of the motel side of the upper cabinet is a metal top hat and cane. The sign is attached to the pole at the side of the lower cabinet, the point of the chevron and the bottom of the upper cabinet. The background color of the sign is sky blue. The bottom of the face of the lower cabinet has the word "VACANCY" painted in white sans serif letters. The letters are traced in white skeleton neon. To the left, the word "NO" is spelled out in clear skeleton neon sans serif letters. Above the neon letters is a white metal reader board which has a row of clear incandescent light bulbs running along the top, bottom and motel side edges. A single row of clear incandescent light bulbs runs the entire length of the street side of the sign. On the street side of the chevron is a blue metal cabinet with the word "MOTEL" spelled in white channel letters. The channels are outlined by white neon tubes, while the interior of the channels are filled with clear or white incandescent light bulbs. On the motel side of the "MOTEL" cabinet is a blue chevron which is covered with clear or white incandescent light bulbs. The top cabinet features the words "High Hat" spelled out in white cursive letters. Below is the word "REGENCY" painted in white sans serif letters. All wording is traced by white skeleton neon. On top of the motel side of the upper cabinet is a white top hat with a blue hat band. Running through the hat is a white cane. The hat and cane are traced by white skeleton neon. The hat is covered with white or clear incandescent light bulbs.
Sign - type of display: Neon, incandescent, reader board
Sign - media: Steel, plastic
Sign - non-neon treatments: reader board
Sign animation: Light bulbs flicker
Sign environment: Las Vegas Boulevard South, north of the Las Vegas Strip near other motels and wedding chapels.
Sign - date of installation: c.1950s
Sign - thematic influences: Elegance, sophistication, high society, boomerang/chevron, 1950's, 1960's, mid-century
Survey - research locations: Assessor's website
Survey - research notes: Connolly, D. (2012 July 21). Chevron Motel. Retrieved from https://www.flickr.com/photos/dennisconnolly5059yahoocom/7635650456 Hagopian, M. (2011 January 28). No vacancy in vintage Vegas. Retrieved https://hyperallergic.com/15738/no-vacancy- vintage-vegas/ Las Vegas motels then and now. (n.d.). Chevron Motel. Retrieved from http://stefanidrivesvegas.com/8.html RoadsideArchitecture. (n.d.). High Hat Regency Motel. Retrieved from http://www.roadarch.com/signs/nvvegas.html Seltzer, D. J. (2014 June 1). High Hat Regency Motel sign in Las Vegas [Video recording]. Retrieved from https://www.youtube.com/watch?v=-bQdw48LVrA
Survey - other remarks: A vintage postcard circa 1950's-1960's shows the Chevron Motel sign as a simple pole mounted with a reader board and two light boxes which form a "C" shape open toward the motel (Las Vegas motels then and now, n.d.). A later postcard features the same sign with a chevron in the center and a semi-circular arch which encloses a light ball above the upper cabinet (Connolly, 2012). The current sign retains the chevron, the metal frames of the light boxes and reader board (Las Vegas motels then and now, n.d.). A hat and cane have replaced the arch and light ball at the top of the sign (Las Vegas motels then and now, n.d.). The light boxes have been replaced with metal cabinets with incandescent and neon displays (Las Vegas motels then and now, n.d.). The sign is pictured in a vintage postcard circa 1950's-1960's (Las Vegas motels then and now, n.d.). At that time it advertised the Chevron Motel.
Surveyor: Mitchell Cohen
Survey - date completed: 2017-09-06
Sign keywords: Neon; Incandescent; Steel; Plastic; Reader board; Pole sign; Flickering

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