The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
From the Syphus-Bunker Papers (MS-00169). The folder contains an original handwritten letter, an envelope, a typed transcription of the same letter, and a copy of original letter attached.
From the Syphus-Bunker Papers (MS-00169). The folder contains an original handwritten letter, a typed transcription of the same letter, the original envelope with the stamp removed, and a copy of the original letter.
Interview with Doug Unger by Barbara Tabach on August 26, 2014. In the interview, Unger discusses his schooling, his family's mattress business, and his endeavors in the company and the mattress industry in Las Vegas. Unger becomes involved in Holocaust education and the Sperling Kronberg Mack Holocaust Resource Center.
Doug Unger was born in Cleveland, Ohio, and grew up working summers in a mattress factory, a family business started by his maternal grandfather. After graduating from high school in Cleveland, Doug attended the University of Cincinnati until moving to Steamboat Springs, and enrolled in Denver University, though ended his college career one class away from graduation. Eventually, Unger moved back to Cleveland, then to Las Vegas. In 1976, Dough bought Supreme Mattress and moved to Las Vegas to build his new business. Outside his successful career, Doug was always an active member in the city's Jewish community. He joined Congregation Ner Tamid, where he was a trustee. He became involved with the Jewish Federation, serving as treasurer and later as president. When he moved to Reno, Doug joined Temples Sinai and Emanu-el, and also became heavily involved with Guide Dogs for the Blind Friends Committee, serving as its director for a period of time. He was also the co-chair of the Governor's Advisory Council on Education Related to the Holocaust (GAC). Doug was instrumental in establishing the Library for Holocaust Studies as a successful organization, independent of the Jewish Federation. The Library is now located in its own, donated space, run by trained staff, and receives $200,000 from the state biennially.