Annual report for the Jewish Federation of Las Vegas, January 1990-June 1991.
In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV. Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community. This oral history includes reminiscences of connecting with the Jewish community and meeting many of the Jewish leaders through Young Leadership, Jewish Federation, and being on the board for Temple Beth Sholom. The most poignant aspect to his Jewish roots is the survival of both his parents during Holocaust. Both Helen and Abe Greenberg were from Lodz, Poland and interred in concentration camps. Gene is a frequent presenter of their story for his commitment to Holocaust education and as a member of the next generation. Gene and his wife Melanie both spent their childhoods in Kansas City, Missouri and are graduates of the University of Missouri-Kansas City. They married in 1970 and have three children: Sari Mann, Elissa Burda, and Jaron Greenberg.
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When Melanie Greenberg was a young girl in her hometown of Kansas City, Missouri, she thinks it is likely that she crossed paths with her future husband at Hebrew School. However, it would be years later in college when they officially met – and fell in love and married in 1970. By 1976, Missouri was in the rearview mirror and career opportunities for her husband Gene Greenberg would lead them to Las Vegas. With their 18-month-old daughter Sari, they drove into Las Vegas for the first time, down Boulder Highway to Flamingo Road. Gene’s employer had arranged for a room at the Flamingo Hotel. As she explains, there many have been a better route, but it brought them to town and they stayed, raised their family, and became fixtures in the community since that moment. Among their first goals was finding a synagogue. Melanie’s magical touch has been felt in many places within the Las Vegas Jewish community: an active member of Temple Beth Sholom, the Jewish Federation’s Young Leadership and Women’s programs, organizer of Hebrew High, coordinator of L’Dor V’Dor activities for seniors, and Executive Director of Hillel from 1996 – 2003.
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