Treva Roles was born March 10, 1928 to Louis and Katherine Smith, and spent her childhood in Erie, Pennsylvania and Chicago, Illinois with five other siblings. During the Great Depression, Roles’s father used his entrepreneurial skills to turn his traveling salesman profession into a family business, selling personal inventions. Eventually, he decided to sell the business, and buy a motel out west to retire. The motel ended up being the Fair Price Motel in Las Vegas, Nevada, and Roles soon moved out to help the family run it.