The Marjorie Barrick Museum of Natural History was founded as the Museum of Natural History by Richard H. Brooks in 1967 in Las Vegas, Nevada. Brooks was then the director of the Desert Research Institute (DRI). The museum was owned by DRI until the ownership was transferred to the University of Nevada, Las Vegas in 1969. The museum's primary operations included exhibitions that displayed artifacts and artworks of the archaeology, history, and geology of Southern Nevada.
In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV.
Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community including his active involvement with Young Leadership, Jewish Federation, and Temple Beth Sholom.