Greenberg, Gene

In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV.

Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community including his active involvement with Young Leadership, Jewish Federation, and Temple Beth Sholom.

The most poignant aspect to his Jewish roots is the survival of both his parents during Holocaust. Both Helen and Abe Greenberg were from Lodz, Poland and interred in concentration camps. Gene is a frequent presenter of their story for his commitment to Holocaust education and as a member of the next generation.

Gene is married to Melanie Greenberg. Both grew up in Kansas City, Missouri and are graduates of the University of Missouri-Kansas City. They have three children: Sari Mann, Elissa Burda, and Jaron Greenberg.