Yvonne Fried, M.D., and Joan “Joni” Fried are the daughters of Milton and Esther Fried, the founders of Freed’s Bakery—the standard to which all other Las Vegas bakeries are held. When the Fried family moved to Las Vegas in 1955, Joni was born here, the fifth child, of the entrepreneurial Milton, a musician by night, and his industrious wife Esther, who guided the family business. As Esther’s 2006 obituary reads: in 1959 the couple opened “a snack bar, selling donuts and Danish, at the Panorama Market on West Charleston, while Milt played in the show band at the Sahara Hotel in the evenings.” For Yvonne and Joni, this made for a rather busy and interesting household to grow up in. Their Jewish upbringing was at Temple Beth Sholom. Photo above honors the multi-generations of the Freed’s Bakery tradition: (L-R) Joni Fried, Anthony & Sarah Fusco (Joni’s daughter) Max Jacobson Fried (Yvonne’s son) holding his son Lucas, and (far right) is his wife Emilia.