The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.

During the 1950s, Dr. Jacob Paz grew up in an agricultural environment in Israel where he attended a very famous high school in Israel called Kadoorie where Yitzhak Rabin was a student. After his graduation, Jacob joined the Israeli army building his skills so that he could get into technical school after he fulfilled his army service. For two years he attended technical school and then started working for the Israel Atomic Energy Commission in Dimona, Israel making atomic bombs in the 1960’s. After working in Dimona, Jacob was accepted into UC Davis and moved to the United States to study veterinary medicine. After one semester, he realized that he preferred history and left California for New York City, There he earned degrees in Jewish history and chemistry from the Jewish Theological Seminary. He quickly moved onto graduate school and earned his master’s degree in marine science and environment from CW Post, Long Island University in Greenvale, New York. In 1972, he returned to I

Tower of Jewels is one of those iconic Las Vegas businesses that continues to thrive. At the time of this interview, Jack Weinstein is in his nineties and “retired.” With him is his daughter Polly Weinstein, who in addition to being involved in the business management has her own custom designed jewelry line, aptly named The Jeweler’s Daughter. As the youngest of six children born to Jewish Russian immigrants Joseph and Pauline (Polly is named for her grandmother), Jack was raised in a dangerous neighborhood of Detroit, Michigan. His youthful enterprise included collaborating and then splitting up with his brothers in a jewelry business, before eventually moving west to Los Angles in the early 1960s. On his own, Jack became a wholesale salesperson representing lines of watches to other businesses. Included in his list of clients was Al Sanford’s Tower of Jewels in Las Vegas. The two became friends and Al suggested setting up a partnership between Al’s son and Jack in 1964. Eventually

It was 1964 when Jack Simon met Marcy Stiel at a mutual friend’s wedding. Smitten from the beginning, the couple married shortly thereafter. Thus began their loving partnership that has flourished in business, community involvement, and most importantly in raising their two sons, Ron and Steven. The Simon’s can be a modest power couple. However, they are clearly capable of making things happen. When they first married, Jack was a California electrical contractor and homebuilder and Marcy became his business administrator. The Simons through their Electrical Company, Expo-Tech Electrical & Plumbing Services, Inc. won the contract to provide all of the electrical services for the entire 1984 Los Angeles Olympics, encompassing (26) twenty six venues located in California spanning from San Diego to Stanford University. The trajectory of the business was extraordinary, establishing twelve offices nationwide to provide temporary electrical and plumbing services for conventions and special events. Expo-Tech was eventually bought by industry giant GES. Their success was due in large part to Jack’s technical knowledge and Marcy’s administrative and marketing skills. With entrepreneurial zest, and over the period of eleven years, the couple found their way into the ownership of four local casinos in Elko and Wendover Nevada. Marcy was one of the first women in Nevada to hold multiple gaming licenses. In total, she held four Unrestricted Gaming Licenses. The Simons hosted Passover Seders for the Elko Jewish Community during their ownership of the casinos. In 2004, Marcy and Jack sold the four casino operations. Since moving to Nevada in 1994, the couple has made a warm and lasting impression, being generous in their focus for the well-being of the Jewish community. They are among those that actively paved the way for SB26, which outlaws government bodies from conducting business with companies that boycott Israel. They continue to be tireless advocates and philanthropists in Jewish organizations of Las Vegas and Nevada.

Joanna Kishner epitomizes the native Southern Nevada who was raised in both a Jewish and secular world of Las Vegas. A daughter of Ellen Neafsey Jobes and Irwin Kishner, she was born in 1964 and graduated from Clark High School in 1982. As she recalls, the halls of Clark High School witnessed a stellar cast of characters in the early 1980s, from future casino executives, to additional judges, to comedian Jimmy Kimmel. Judge Kishner earned a double major in Political Science and Psychology from Claremont McKenna College (1986) and graduated from UCLA School of Law (1989.) She remained in California and worked as senior counsel for Warner Brothers, a division of Time-Warner Entertainment Company and was also an associate with the multi-national firm Paul Hastings Janofsky & Walker. In time, she felt the tug to return to her childhood roots in Las Vegas. She and her husband were married at Temple Beth Sholom, where she had her bat mitzvah and raises her own children in the Jewish tradition. Judge Kishner has been recognized for her legal work throughout the years, this includes pro bono work for disadvantaged children through the Children’s Attorney Project. When she set her sights on becoming a judge, she was joined by her young family as she knocked on thousands of doors to introduce herself and her passion for justice. In 2010, she was elected to Department XXXI of the Eighth Judicial District.

“I decided to just keep going, and I devoted my career to higher ed. I wanted to continue putting back into this system that I felt I got a lot out of. Again, repaying a debt.” What began as a passion for playing school sports would later lead Dr. Len Jessup on a path to lifelong service in the area of higher education. From his California childhood he would soon find himself across different U.S. states performing various higher education duties from professor to university president. In this interview, Jessup talks about his grandparents’ decision to emigrate from Italy to the U.S. and how grateful he feels towards his family as a result. He recalls playing baseball in college. In his eyes, being part of several sports teams helped him develop into the person he is now. He describes doing research during at the University of Arizona and speaks to what it was like moving from one university position to the next. Ultimately, his colleagues would recommend that he move to Las Vegas to

Interviewed by Claytee White. Born in Florida, family arrived in Las Vegas in 1969. Father worked in the service industry. Worked as realtor before becoming President of the Latin Chamber of Commerce. Vice chairman of Hope for Prisoners and Vice Chairman of Workforce Connection.