Search Results
Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017
Date
2017-03-06
2017-08-12
Archival Collection
Description
The Bonanza Gift Shop sits at 2440 South Las Vegas Boulevard. The shopping center holds a space of forty-thousand square feet and is self-proclaimed, "The World's Largest Gift Shop." Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Mixed Content
reflected ceiling plans
Plans that are viewed from above, but laid out as if they were projected downward onto the back of an upper surface, such as a ceiling. In such a plan all members seen on the left from below appear on the right in the plan. The term also refers to plans for ceilings depicted as if reflected in a mirror on the floor, within the context of the floor plan, with the goal of illustrating how the ceiling design or configuration relates to the floor plan.
Material Type
Young Israel Aish Ha Torah Las Vegas: archived website, 2016 to 2017
Level of Description
Other Level
Archival Collection
Southern Nevada Jewish Heritage Project Web Archive
To request this item in person:
Collection Number: MS-01045
Collection Name: Southern Nevada Jewish Heritage Project Web Archive
Box/Folder: N/A
Collection Name: Southern Nevada Jewish Heritage Project Web Archive
Box/Folder: N/A
Archival Component
Engine transporting a Kiwi reactor from the MAD building to nuclear test site: photographic prints, approximately 1958 to 1963
Level of Description
File
Archival Collection
Ronald Sharp Collection on MAD Building for Project Rover
To request this item in person:
Collection Number: MS-01138
Collection Name: Ronald Sharp Collection on MAD Building for Project Rover
Box/Folder: Box SH-084
Collection Name: Ronald Sharp Collection on MAD Building for Project Rover
Box/Folder: Box SH-084
Archival Component
Architectural-Engineering Evaluation of a Proposed Personalized Rapid Transit System for Las Vegas and Clark County, Nevada, 1973 October 25
Level of Description
File
Archival Collection
Las Vegas, Nevada Personal Rapid Transit System Project Records
To request this item in person:
Collection Number: MS-00676
Collection Name: Las Vegas, Nevada Personal Rapid Transit System Project Records
Box/Folder: Box 01
Collection Name: Las Vegas, Nevada Personal Rapid Transit System Project Records
Box/Folder: Box 01
Archival Component
Choices: Exploring the lifestyles of Nevada women, booklet published for the Nevada State Women's Conference, 1977 June 17-19
Level of Description
File
Archival Collection
Southern Nevada Jewish Heritage Project Community Collection
To request this item in person:
Collection Number: MS-00790
Collection Name: Southern Nevada Jewish Heritage Project Community Collection
Box/Folder: Box SH-035
Collection Name: Southern Nevada Jewish Heritage Project Community Collection
Box/Folder: Box SH-035
Archival Component
The Stars and Stripes newspaper, authorized official publication for Jewish Family Service Agency, Vol. 1, No. 1, 1988 November 12
Level of Description
File
Archival Collection
Southern Nevada Jewish Heritage Project Community Collection
To request this item in person:
Collection Number: MS-00790
Collection Name: Southern Nevada Jewish Heritage Project Community Collection
Box/Folder: Oversized Box SH-036
Collection Name: Southern Nevada Jewish Heritage Project Community Collection
Box/Folder: Oversized Box SH-036
Archival Component
Second stage of historic restoration/rehabilitation work completed, 2009
Level of Description
File
Scope and Contents
Includes details of individual tasks and invoices and photos after restoration.
Archival Collection
Junior League of Las Vegas' Records on the Morelli House Preservation Project
To request this item in person:
Collection Number: MS-00836
Collection Name: Junior League of Las Vegas' Records on the Morelli House Preservation Project
Box/Folder: Box 02
Collection Name: Junior League of Las Vegas' Records on the Morelli House Preservation Project
Box/Folder: Box 02
Archival Component
Background marketing materials: research material, Helen Morelli interview, fact sheets, press kit, and past fliers for various events, 2007-2016
Level of Description
File
Archival Collection
Junior League of Las Vegas' Records on the Morelli House Preservation Project
To request this item in person:
Collection Number: MS-00836
Collection Name: Junior League of Las Vegas' Records on the Morelli House Preservation Project
Box/Folder: Box 04
Collection Name: Junior League of Las Vegas' Records on the Morelli House Preservation Project
Box/Folder: Box 04
Archival Component