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Photographs of Somerset Shopping Center sign, Las Vegas (Nev.), April 4, 2017

Date

2017-04-04
2017-09-01

Description

The Somerset Shopping Center sign sits at 252 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign owner: Somerset Shopping Center CO LP
Sign details: This shopping center was built in 1966 next to the Somerset House Motel. The motel was demolished in 2011; however, the shopping center is still around. Some businesses that reside in the shopping center include: a hair and nail salon, a dry cleaners, an Ethiopian restaurant, and a place for banquets to name a few.
Sign condition: 5, the sign is in beautiful condition.
Sign form: Pole
Sign-specific description: This pole sign sits close to the street so motorists and pedestrians can view it easily. A light blue pole holds up the main portion of this sign, as well as back lit plastic signs on each side of the pole that display what businesses are in the shopping center. The sign itself consists of a yellow ring that encircles three other signs. This yellow circle is covered in incandescent light bulbs that chase when the sign is lit up at night. Also, extending from this yellow circle are light blue poles in various lengths that are surrounded in neon tubes and oscillate around the yellow circle when the sign is lit up at night. In the center of the circle are three signs. The first sign is an elongated oval that has the word "SOMERSET" painted on it in bold white letters with a black outline on a light blue background. Neon tubes outline these letters. The sign under that is a large rectangle shape with each of the sides curving inward. There are also incandescent light bulbs lining the outer edge of this sign that chase when the sign is lit up. This sign has the word "SHOPPING" painted on it in bold white text against a red background. Neon tubes outline each letter of this word. The sign under this is another elongated oval that is a similar size to the "SOMERSET" sign. This sign reads "CENTER" in bold white text against a red background and neon tubes outline this word as well.
Sign - type of display: Neon, Incandescent light bulbs and back lit
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of sign
Sign animation: Oscillating, chasing
Sign environment: The shopping center that this sign is located in is about a block away from the Strip and is near a few monumental properties. It resides close to the Las Vegas Country Club, the Las Vegas Convention Center, and the Guardian Angel Cathedral that Paul Revere Williams designed. It is down the road from casinos like the Wynn, Encore, Circus Circus, and the Westgate. The Peppermill, an iconic Las Vegas restaurant, is down the street as well. It was down the street from the Stardust when that property was up and running.
Sign manufacturer: YESCO
Sign - date of installation: Most likely 1966, 1960's era
Sign - thematic influences: The design of this sign is very eye-catching from the road, as are many roadside signs throughout this era of the city. Bold text and light animation make this a standout sign to attract motorists and pedestrians to the shopping center.
Sign - artistic significance: This sign appears to have some Googie design influence throughout it. It has a space age feel to it because of the yellow circle that surrounds the "SOMERSET SHOPPING CENTER" signs and the blue poles that extend from it also add to this style.
Survey - research locations: Assessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Vintage Las Vegas website http://vintagelasvegas.com/search/somerset , Roadside architecture website http://www.roadarch.com/signs/nvvegas.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Oscillating; Chasing; Pole sign

Mixed Content

Bet Knesset Bamidbar

Congregation Bet Knesset Bamidbar or ‘Congregation in the Desert” is the largest age 50-and-over Jewish congregation in the Las Vegas Valley. It was founded in 1990 and meets in Sun City, Summerlin.  BKB is a traditional reform temple.
 
With services in the heart of community, BKB grew under the leadership of Rabbi Hershel Brooks. Its membership peaked to over 1,100 members in 1999.

University of Nevada, Las Vegas (UNLV) 29th commencement program

Date

1992-05-17

Description

Commencement program from University of Nevada, Las Vegas Commencement Programs and Graduation Lists (UA-00115).

Text

Interview with Robert Joseph Curran, July 18, 2005

Date

2005-07-18

Description

Narrator affiliation: U.S. Army Staff Officer, Atomic Veteran

Text

Transcript of interview with Sam Earl by Laura Button, March 9, 1981

Date

1981-03-09

Description

On March 9, 1981, Laura Button interviewed Sam Earl (born 1912 in Virgin, Utah) about his life in Nevada. Also present during the interview is Sam’s wife, Melissa Earl. The three discuss a wide range of topics from the early development of Las Vegas, Sam’s work on the Boulder Dam, the Earls’ early residence in a tent, and the family’s religious participation. The interview also covers gambling, Block 16, the first members of the police force, recreational activities, and the Helldorado parade. Sam also talks about his work as a building contractor, including some of the buildings and casino properties he helped build, and the interview moves to a discussion of the development of the Las Vegas Strip. The interview concludes with Sam’s description of his work as a truck driver and a discussion on welfare benefits.

Text

Roger D. Foley Papers on United States v. Cappaert

Identifier

MS-00020

Abstract

The Roger D. Foley Papers on United States v. Cappaert are comprised of materials collected by District Judge Roger D. Foley while performing his duties as judge in United States v. Francis Leo Cappaert, et al. from 1972 to 1976. The collection includes transcripts of the case, exhibits, and copies of motions filed with the Court in regards to this case, which centered on the protection of the Devils Hole pupfish in Nevada.

Archival Collection

Celesta Lowe oral history interview

Identifier

OH-01151

Abstract

Oral history interview with Celesta Lowe conducted by Patrick W. Canlton on February 06, 2002 for the Boyer Early Las Vegas Oral History Project. Lowe begins by discussing her early life in Baker, California and her father’s role as a station agent for the Tonopah Tidewater Railroad during the 1920s and 1930s. Lowe then describes her family moving to Las Vegas, Nevada in the 1940s. Lowe chronicles the process state legislatures took to open Nevada Southern University in 1957 and her role as an administrative assistant in the main office of the school. Lowe recounts her career at Nevada Southern University, the expansion of the campus, and renaming it University of Nevada, Las Vegas. Lastly, Lowe talks about her switch from an administrative assistant to a librarian at UNLV.

Archival Collection

Larry Ruvo oral history interview

Identifier

OH-02236

Abstract

Oral history interview with Larry Ruvo conducted by David G. Schwartz on January 27, 2009 for the Remembering Jay Sarno Oral History Project. Ruvo begins by discussing his position as a front desk clerk at Caesar’s Palace in Las Vegas, Nevada in the 1970s. Ruvo then describes how Jay Sarno changed the casino industry by designing Caesar’s Palace with a single theme. Ruvo then chronicles how gaming gradually was legalized in more areas throughout the world and how Sarno capitalized on making Caesar’s Palace an iconic casino which made people want to travel to Las Vegas. Lastly, Ruvo discusses Sarno’s focus on offering both gaming and entertainment options for guests at Caesar's Palace.

Archival Collection