Abstract
Oral history interview with Larry Ruvo conducted by David G. Schwartz on January 27, 2009 for the Remembering Jay Sarno Oral History Project. Ruvo begins by discussing his position as a front desk clerk at Caesar’s Palace in Las Vegas, Nevada in the 1970s. Ruvo then describes how Jay Sarno changed the casino industry by designing Caesar’s Palace with a single theme. Ruvo then chronicles how gaming gradually was legalized in more areas throughout the world and how Sarno capitalized on making Caesar’s Palace an iconic casino which made people want to travel to Las Vegas. Lastly, Ruvo discusses Sarno’s focus on offering both gaming and entertainment options for guests at Caesar's Palace.
Finding Aid PDF
Date
Extent
Related People/Corporations
Scope and Contents Note
Oral history interview with Larry Ruvo conducted by David G. Schwartz on January 27, 2009 for the Remembering Jay Sarno Oral History Project. Ruvo begins by discussing his position as a front desk clerk at Caesars Palace in Las Vegas, Nevada in the 1970s. Ruvo then describes how Jay Sarno changed the casino industry by designing Caesars Palace with a single theme. Ruvo then chronicles how gaming gradually was legalized in more areas throughout the world and how Sarno capitalized on making Caesars Palace an iconic casino. Lastly, Ruvo discusses Sarno’s focus on offering both gaming and entertainment options for guests at Caesars Palace. No audio available, transcript available.
Access Note
Collection is open for research. Where use copies do not exist, production of use copies is required before access will be granted; this may delay research requests. Advanced notice is required.
Publication Rights
Materials in this collection may be protected by copyrights and other rights. See Reproductions and
Use on the UNLV Special Collections and Archives website for more information about reproductions
and permissions to publish. Some transcripts do not exist in final form, therefore any editing marks in a
transcript (deletions, additions, corrections) are to be quoted as marked.
No release form is on file for this interview. The interview is accessible onsite only, and researchers must
seek permission from the interviewee or heirs for quotation, reproduction, or publication. Please contact
special.collections@unlv.edu for further information.
Preferred Citation
Larry Ruvo oral history interview, 2009 January 27. OH-02236. [Cite format consulted: Audio recording and/or Transcript.] Oral History Research Center, Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.
Permalink
Acquisition Note
This interview was conducted and transcribed by the Oral History Research Center (OHRC) which is part
of the UNLV University Libraries Special Collections and Archives Division.
Processing Note
Interview materials were processed by UNLV Libraries Special Collections and Archives in 2015. James Howard wrote the collection description. Access copies were created for born-digital audio and/or transcript files.