In 1939, Wilma (Frank) Bass was born in New York City, where she began her involvement in theater at the age of ten. Almost twenty years later, she met Burt Bass (1932- ) when both worked for a photography studio, one of Burt first post-high school jobs. Burt opened his first professional photography studio in 1962, shortly after he married Wilma in 1960. The couple soon had two daughters – Jill and Wendy – and moved to Las Vegas in 1974. Burt initially worked for his brother-in-law Ed Frank's check cashing businesses and later opened his own photography business, Burton Studio. He later added services such as fingerprinting, background checks, and photographs for identification cards. Wilma worked as a jewelry salesperson, first at the Gold Factory then at Nieman Marcus. Socially, she was very involved with Temple Beth Sholom’s Sisterhood, using her theater talents to write, direct and produce various shows for the Sisterhood, ORT as well as B’nai B’rith Youth Organization. In this interview, Burt discusses his photography business, the migration of its storefront around town, and his colorful landlords, including individuals like Moe Dalitz and Art Marshall. Wilma talks about her sales career in the local jewelry industry, and more extensively, she shares memories of her involvement in the Jewish community with theater productions. Much of the discussion revolved around related news articles and personal photos from their relationships and activities within the Jewish community. The couple also shares stories of friendships with local entertainers, including Jerry Lewis and Neil Sedaka.

Until her passing in 2017, Millicent (Siegel) Rosen was the living link to Benjamin “Bugsy” Siegel, one of Las Vegas’ most notorious links to the Jewish mob. A steadfastly independent woman herself, Millicent recalls Benjamin as a loving father to her and her younger sister. She is proud of his status as a Las Vegas visionary, though she affixes a footnote that the city of today might not be to his liking. She includes a few anecdotes about common names of the early days, including Meyer Lansky who walked her down the aisle when she married Jack Rosen. They had three children: Benjamin, Cindy, and Wendy. Millicent moved to Las Vegas to be with her daughter and her family in about 2000 and cherished her role as a grandmother. Always an artist at heart, Millicent once painted canvases for needlepoint and in 2015 promoted her clothing line.

Yvonne Fried, M.D., and Joan “Joni” Fried are the daughters of Milton and Esther Fried, the founders of Freed’s Bakery—the standard to which all other Las Vegas bakeries are held. When the Fried family moved to Las Vegas in 1955, Joni was born here, the fifth child, of the entrepreneurial Milton, a musician by night, and his industrious wife Esther, who guided the family business. As Esther’s 2006 obituary reads: in 1959 the couple opened “a snack bar, selling donuts and Danish, at the Panorama Market on West Charleston, while Milt played in the show band at the Sahara Hotel in the evenings.” For Yvonne and Joni, this made for a rather busy and interesting household to grow up in. Their Jewish upbringing was at Temple Beth Sholom. Photo above honors the multi-generations of the Freed’s Bakery tradition: (L-R) Joni Fried, Anthony & Sarah Fusco (Joni’s daughter) Max Jacobson Fried (Yvonne’s son) holding his son Lucas, and (far right) is his wife Emilia.

“At five years old, I was the youngest boy at the orphanage. This was the first time that I had lived with indoor plumbing and indoor showers.” To describe award-winning home builder Larry Canarelli as a self-made man is to grossly understate his accomplishments and his determination. Canarelli, founder of American West, Nevada’s largest privately owned development company, learned all about living without shelter as a very young boy. When he was nine years old, Canarelli, the second of his mother’s six children, encouraged his veteran stepfather to buy the family’s first permanent house for $80 down and an agreement to assume payments on the Veterans Administration loan. As his school peers dreamt of large, shiny cars, Canarelli envisaged big, beautiful houses. After self-funding his education, graduating from the University of California Los Angeles, completing two years of U.S. Army service, and earning his Master’s degree from University of Southern California, Canarelli began his career working with a large home building firm in the Los Angeles area. Three years later he switched firms, and the new company sent him to Las Vegas. In this interview, Canarelli reaches back to his childhood to explain his motivation to build houses: “All of my life, I had an interest in housing. Perhaps this is because of never having a house when I was younger.” He recalls how the Collins Brothers helped him when he founded American West. He describes the Southern Nevada “shelter market” of the 1970s and follows its evolution in style and marketing through the 1980s and 1990s; he talks about master planning and the builders who first master planned their Clark County developments: Pardee Homes in Spring Valley, American Nevada in Green Valley, and Howard Hughes Corporation in Summerlin. He speaks to the influences of interest rates and available land on housing prices; the importance of environmentally responsible housing; where the entry-level housing market will go, and ways that technology has changed home building and home buying. And throughout, he exemplifies his devotion to, knowledge of, and respect for Southern Nevada’s housing industry-its builders, its market, and its buyers.

Interviewed by Joanne L. Goodwin. Bernice Smith was born in Cincinnati, Ohio, on July 27, 1934. She married Ivan Jaeger in 1955. He and his family were involved in the underground gaming industry in the Midwest. When it shut down in 1961, they moved to Las Vegas where Ivan worked first as a dealer and later in various executive gaming positions. Bernice was one of the fist students to attend Clark County Community College (later Community College of Southern Nevada) when it was founded in 1971. She earned a liberal arts degree in 1973 and a degree in hotel administration in 1974. Bernice worked as the secretary of Inez Rambeau, the director of convention sales at the Riviera Hotel and Casino. After a few years, she became the assistant of the hotel director at the Riviera. Later Bernice was the personal secretary to the owner and general manager of the Aladdin Hotel and Casino. She left that position in 1984, completed a bachelor's degree in the field of women's studies, and started Flex-Time, a temporary employment agency catering to working women. Then she was hired by Ira levy, the new owner of the Continental Hotel and Casino to be his assistant general manager. In 2003 Bernice earned a master's degree in counseling at the University of Nevada, Las Vegas, and she now works for Legal Rehabilitation Services, leading court-mandated group counseling for people in domestic violence situations

Interviewed by Joanne L. Goodwin. Gail Spaulding (Jaros) was born on October 16, 1937, in Cicero, Illinois. a suburb of Chicago. Both of her parents were in show business. Gail began tap and ballet lessons when she was five years old. She signed as a dancer with Moro-Landis Productions in 1956, and she worked for that company at the Sahara Hotel and Casino in Las Vegas, the Riverside Hotel and Casino in Reno, and the Beverly Hills Country Club in Covington, Kentucky. Gail was promoted to line captain and did choreography at the Beverly Hills Country Club. She stopped dancing shortly before her daughter was born and worked as a cocktail waitress at the Riverside Hotel and Casino and at the Mapes Hotel in Reno. In 1964 she moved back to Las Vegas, trained in real estate, became general sales manager and corporate broker for Realty Executives in Las Vegas and later worked as an associate with Dyson and Dyson Real Estate in Indian Wells, California.

Interviewed by Irene Rostine. Janet Savalli's family moved from Phoenix, Arizona, to Henderson, Nevada, in 1945 so her father could work at the Basic Magnesium plant. A few years later, when she was a junior in high school, Janet began her 46-plus years career at the Southern Nevada Telephone Company, which eventually became Sprint. During that period she held several positions, including operator, supervisor, schedule clerk, trainer, investigator, and community relations coordinator. Janet also talks about the atomic bomb testing at Camp Mercury and Camp Desert Rock near Las Vegas. Janet credits the atomic bomb testing with jump-starting the second wave of growth Las Vegas experienced following World War II. This growth had a particular influence on the telecommunications industry's need to expand in Las Vegas.