Daytime and nighttime views of Madame Tussaud's museum signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site name: Venetian (Las Vegas, Nev.) Site address: 3377 S Las Vegas Blvd Sign details: Madame Tussaud's Wax Museum is located inside the Venetian Hotel and Casino. Located at the southern end of the property, it is tucked away at the end of a long stretch of escalators. Even though it is not in complete plain view, the facility is directly in the line of pedestrian traffic. The escalators serve as one of the main causeways into the Venetian for the traveler headed north on the east side of the strip. The facility is also advertised by an architecturally integrated building sign, and an LED screen that are in plain view from the street. A the end of the bay of escalators, a platform folds out, containing the vibrant entrance to the Wax Museum. Flanking the large opening designated as the entrance, are six free standing sculpted cabinet, advertising for Madame Tussaud's, lining up three on either side of the door. Standing underneath the entry, are a cast of ever rotating wax figures of celebrities. Just beyond the wax sentry, six more sculpted cabinets are present on other side of the pedestrian leading up to a ticket counter. On the ceiling above the pedestrian is an array of sculpted elements that are adorned with incandescent bulbs and neon, all leading up to the afore mentioned counter. Sign condition: Structure 5 Surface 5 Lighting 5 Sign form: Fascia Sign - type of display: Neon; Incandescent Sign - media: Steel; Plastic Sign - non-neon treatments: Graphics; Paint Sign animation: Chasing Sign environment: Madame Tussaud's holds the unique position of being elevated above the street, within the Venetian. Located at the top of a bank of escalators, the museum is positioned so that it is the dominating force upon the pedestrian with its immediate area. With careful examination it is evident that the it resides in the Venetian, but has tight hold on it's claim of space. Even though the location is somewhat hidden, it is a present force, and alongside a series of moving walk paths, generating a high frequency of vibration. Sign manufacturer: YESCO Sign - date of installation: 2000 Sign - thematic influences: The theme of Madame Tussaud's revolves around the theme of what the establishment provides. The main attraction is of course the lifelike imagery of celebrities sculpted in wax. The establishment draws from the theme of celebrities and stardom in design. The advertisement cabinets, which line the entry to Madame Tussaud's, are shaped to reference this. One set is crafted in the shape of a stylized star, while the others appear as street side movie posters seen in theatres or propaganda. The feel of them, to sum up initially, is classic "Hollywood" movie opening extravaganza. The star shapes and jutting channels on the ceiling of the entrance are other references to stars as well as the feel of electricity. These too can be associated with "movie star" like elements such as the Hollywood walk of fame, with it's star shaped crests, references to celebrities as "stars," as well as the a fore mentioned flavor of a movie opening or extravaganza. Surveyor: Joshua Cannaday Survey - date completed: 2002 Sign keywords: Chasing; Fascia; Neon; Incandescent; Steel; Plastic; Graphics; Paint
The ABC Stores sign sits at 23 East Fremont Street inside the Fremont Street Experience. Information about the sign is available in the Southern Nevada Neon Survey Sheet. Site address: 23 Fremont St Sign owner: Sidney and Minnie Kosasa Sign details: The idea of the ABC stores originated in Hawaii with their first store opening in Waikiki in 1964 as a traveler convenience store selling groceries, cosmetics and souvenirs. The company now has location here in Las Vegas as well as Guam and Saipan. The owners wanted a name that everyone could remember so they named it ABC. The building that houses this ABC Store on Fremont was originally constructed in 1940. The property opened as the ABC Stores in November of 2001. Sign condition: 5- relatively new and in good condition. Sign form: Flat bullnose sign, though nearly a canopy sign Sign-specific description: Above their entrance are big silver plumes that are all lined with chasing incandescent. At night these plumes look like a iridescent pearl color. There is one big plume in the middle and two on either side of the big one. On the middle plume there is a blade sign stating "ABC (vertically) Stores (horizontally)" which is also lined in incandescent on the roadside portion of the sign. The blade portion is a backlit plastic sign. Above the silver plumes is "ABC STORES" in channeled block font letters. These letters are outlined in blue neon (argon) and have gold colored incandescent that are flashing. Sign - type of display: Neon, incandescents and backlit plastic signs Sign - media: Plastic and steel Sign - non-neon treatments: Neon, incandescents and backlit plastic signs Sign animation: Chaser for the incandescents on the plumes and flasher on the incandescents in the ABC letters above the plumes. Sign environment: This property is on Fremont in between Main and First Street. To the east would be the site of the old Famous Pioneer Club and La Bayou was to the west, but has been torn down in the past year. Across the street was the Glitter Gulch. Sign manufacturer: YESCO Sign - date of installation: 2001 Sign - thematic influences: The plumes that this location has look very similar to the 1970's Raul Rodriguez Flamingo feathers. Sign - artistic significance: Could be reminiscent of the 1970's Flamingo Feathers designed by Raul Rodriguez. Though it is also remnant of the old showgirl outfits with their plumes and big feathery outfits. Survey - research locations: ABC website http://www.abcstores.com/about/ , Acessor's Page, contact with Lovella Joy C. Romulando the Assistant Property manager. Surveyor: Emily Fellmer Survey - date completed: 2017-09-01 Sign keywords: Neon; Incandescent; Backlit; Plastic; Steel; Chasing; Flashing; Bullnose
The sign for Le Thai restaurant sits at 523 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 523 Fremont St Sign owner: Dan and Shauna Coughlin, Dan doubles as the chef as well Sign details: The buildings original construction year was 1934. The restaurant opened in November of 2011, Le Thai offers a famous Three curry made by Chef Dan Coughlin as well as other traditional Thai food inspired by Dans grandma and mom from Thailand. They also have a beer garden behind their main restaurant. Dan was the owner to Mix zone cafe and is the son of the owner of the King and I (Nikki Bujadham). This building has a tin facade with a pull out canopy for outdoor seating. Sign condition: 5- looks very new and in amazing condition Sign form: Blade Sign-specific description: The blade is mainly made of plastic that is backlit at night time, but has a dark steel border. At the top of the sign is a circle that has Le written in black cursive on the sign, and illuminates red neon at night. Also on this circle portion of the sign it states Downtown Las Vegas in a smaller print type font. This circle is outlined in incandescents, as well as the incandescents being surrounded by red neon. Below the circle there is a red curved arrow that states Thai in black letters that have a white trim, this font looks italicized and has little circles on a part of each of the letters, this makes it a very distinct font for them specifically. Underneath the Words Thai, the sign states Noodles & Bar in a regular white block type font. Sign - type of display: Incandescent light bulbs and neon Sign - media: Plastic and Steel Sign - non-neon treatments: Graphics on plastic portion of the sign are backlit Sign animation: Chasing: Notes: incandescent light bulbs Sign environment: In the East side of Fremont Street, located in between Las Vegas Blvd and 6th street. To the west of the property is the Dont Tell Mama Bar and to the east is Commonwealth. Currently across the street is the Therapy restaurant and the old Emergency Arts building. Sign manufacturer: YESCO Sign designer: Owners Shauna and Dan Sign - date of installation: 2012 Sign - thematic influences: The font that they use for Le and Thai are quite different but it shows the blend of how their restaurant is and does make it more distinguishable since their font draws the attention of people walking by. Sign - artistic significance: With the usage of both Neon and incandescent the sign really does pop out which is a similar trend to many signs over the age, particularly since there is a lot of pedestrian traffic in the region. The arrow is a great direction indicator, as well as it showcases the 1950s blade sign trend with the arrow at the bottom. Survey - research locations: Le Thai restaurant website https://lethaivegas.com/, Assessor's page, and contact with Le Thai LLC Survey - research notes: The assessor's page said the buildings original construction year was 1934 though there was no record of what it originally opened up as. Surveyor: Emily Fellmer Survey - date completed: 2017-08-15 Sign keywords: Graphics; Plastic; Backlit; Steel; Blade; Chasing; Incandescent; Neon; Back to back
The multi-colored Holiday Motel sign sits at 2205 South Las Vegas Boulevard. Originally Holiday Inn, the motel has operated for over 50 years. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 2205 S Las Vegas Blvd Sign owner: Calcaterra Family and Trust Sign details: Holiday Motel was built-in 1952 - a one acre lot with 14,238 sq. ft. of living space. Sign condition: 2 - The neon is not working completely, majority of the lights have not been repaired or maintained. The actual paint has shifted from a brilliant red into a subdued salmon rustic color from exposure of Sun/UV and wind. Sign form: Pole mounted sign with reader board Sign-specific description: The Holiday Motel is an animated sign that is part of the mid-century and Googie design. The color scheme is mostly a primary color palette of red, blue and yellow. The neon holiday typography is the only element of the sign that differs from the palette, but only when it is lit up. Instead the holiday font illuminates multiple colors to continue the clown theme effect. The sign is in true Googie fashion that popularized roadside signage from 1950s-late1960s. It is in the style of a pylon sign with a directional arrow that points towards the motel entryway. When the sign lights up the directional arrow uses a chaser to animate the arrow and its design with incandescent bulbs. The directional arrow surrounds the holiday motel square shaped portion of the sign. On the top portion of the sign is a rainbow design with five metal rods with circles at the end shooting out of the rainbow. These five rods when lit up in the evening are animated as well and produce a wave motion. On the side of the sign are separate white letters encased in red circles and are designed vertically reading the word motel. Sign - type of display: Neon, incadescent Sign - media: Steel and plastic Sign animation: Animation with upper circles/rods chasing from one to the next. Sign environment: Property is near other motels and the Stratosphere. Sign manufacturer: YESCO Sign - date of installation: c. 1952 Sign - thematic influences: This sign is completely influenced by the 1952 Holiday Inn sign. Both are include an animated chaser direction arrow. The initial design is completely replicated from the Holiday Inn sign. The only difference is the five animated rods in Holiday Motel and where Holiday inn sign has a star instead of a rainbow at the top of the sign. The main difference is that the Holiday Motel sign includes a side panel with the word motel spelled vertically. Sign - artistic significance: Artistic theme includes a circus theme, but also involves the Googie roadside sign that channels the space age landing beacon. As for majority of signs in 1950s-1960s the sign itself was quite colorful and in the shape of a pylon sign to grab the travelers attention. Survey - research locations: roadarch.com, assessor's website Survey - research notes: There was hardly any information pertaining to the history of the Holiday Motel sign. The property was originally called the Holiday Inn Motel but had to change its name in the 1960s due to the large Holiday Inn chain. Surveyor: Gisselle Tipp Survey - date completed: 2017-08-25 Sign keywords: Neon; Incandescent; Steel; Plastic; Chasing; Reader board; Pole sign
Daytime views of the Official Tourist Bureau and Viva Vegas Gifts signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 3734 S Las Vegas Blvd Sign details: The signage of the property is a wrapping fascia of horizontal message boards, which advertise for the businesses present. The building is a two story complex on the west-side of Las Vegas Blvd, facing east with a small parking lot along the front and on the south sides. The signage is present on the south and east walls. The signage acts as an artificial marker denoting the difference between the row of doors and wall size windows below, and the large panes of glass and tan stucco finish of the upper level. Sign condition: Structure 4 Surface 3 Lighting 3 Sign form: Fascia Sign-specific description: The advertisements are broken up into two distinct sections, but are treated aesthetically the same to retain the continuity of the property. The first is a red steel cabinet, which wraps the southeast corner. The faces of the east and south sides are bordered with aluminum, gold polished raceways, lined with incandescent bulbs. The backlit panels possess text which occupies the majority of the white surface. In red text, both of the sides read, "Official tourist bureau," above "Information-reservations." On the east side of the building above the cabinet, two tan horizontal steel boxes, support green channel letters that read in two lines, "Official," then "Tourist Bureau." Above the south face of the signage two separate sections of the green text read "Information" on the left side of the sign, and "Reservations" on the right hand side. They are treated the same as the previous text on the east face, with letters that possess green neon on the interior, and are in all caps. Further north, on the east face of the building, is another cabinet. This sign is only one side, occupying the flat plane of the remainder of the east face of the building. It too is a red steel cabinet with a back-lit face. On the left hand side of the face the two lined text reads "Viva Vegas," a top the word "Gifts." The second line of the text is flanked on either side by red graphic images of diamonds. The right hand portion of the sign reads prices for T-shirts and souvenirs, in black, blue and red text. Sign - type of display: Neon; Incandescent Sign - media: Steel; Plastic Sign animation: Chasing Notes: The incandescent bulbs which surround the cabinets chase each other. Sign manufacturer: YESCO Surveyor: Joshua Cannaday Survey - date completed: 2002 Sign keywords: Chasing; Fascia; Neon; Incandescent; Steel; Plastic
Three unidentified people stand in front of the "ice cream chair" sign in front of the Aladdin Hotel and Casino in Las Vegas, Nevada. The sign was designed by Ray Larsen of YESCO (Young Electric Sign Company) of Las Vegas. On the marquee: The Vagabonds with Babe Pier; Henry Shed. Site Name: Aladdin Hotel (Las Vegas, Nev.)
Daytime views of signs for a Tourist Center, Mini-Mart, and Travelodge on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Sign details: Continuing north, a tourist and information center as well as a mini mart are incorporated into the front of a low rise Travelodge. A small parking lot creates the space between the structure and the street. The light earth tone stucco facade has a small high rise wall behind it, which is treated with signage and graphically treated with paint. Sign form: Fascia Sign-specific description: To the north of the Polo Towers plaza, a small lot located next to the Travelodge houses the Tourist Information Center and Gift Shop. A long, back-lit message center runs the length of the west face of the building along the front edge of the low-rise building. It is divided into three sections: The first belonging to the T-shirt mini mart on the north end of the lot, another small section advertising for the same business, then the rest of the sign stretching north belongs to the Tourist Center. The first section is not back-lit yet retains the steel raceway which encloses the entire sign. This section has a stucco background with green channel letters reading "Souvenirs Mini-Mart," with green neon on the interior. The second section is separated by a vertical raceway lined with bulbs. This section advertises for prices of shirts in the shop. The third section, which belongs to the Tourist Center, is dominated by red text which reads "Tourist Center." A higher elevation building sits right behind the front building. Assorted graphics adorn the surface of the building advertising for free maps and discounts. A rounded back-lit cabinet with two sections sticking out from either side hangs on the west face of this higher elevation structure. "Tourist Information" is spelled in red text, and the word "center" below that in black text. Green neon runs along the width edge of the cabinet, as well as the edges of the actual elevation of the building which it is hung, and the painted text below. Sign - type of display: Neon; Incandescent; Backlit Sign - media: Steel; Plastic Sign - non-neon treatments: Paint Sign animation: Chasing Sign manufacturer: YESCO Sign - date of installation: 35274 Surveyor: Joshua Cannaday Survey - date completed: 2002 Sign keywords: Chasing; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Paint
A Little White Chapel sits at 1301 South Las Vegas Boulevard. The Stratosphere Tower can be seen in the background. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 1301 S Las Vegas Blvd Sign owner: Charlotte Richards Sign details: Charlotte Richards came to Las Vegas at the age of 17, for her husband had abandoned her with 3 kids. Took a job at The Little church of the West. She married the man that helped her and that gave her the job there. After her second husband died she moved on and bought A Little White Wedding Chapel in 1967. A little White Wedding Chapel had been opened since 1951. Sign condition: 4 - Still in relatively good condition. Sign form: Pylon Sign-specific description: This pylon sign is mainly white with splashes of red schemes particularly with the red hearts that are outlined in neon. The Two red hearts are represented underneath the name of the property in channeled rusty gold letters. The hearts have a gold ribbon rendering surrounding them also outlined in skeletal neon. The square design at the top of the sign resembling a chapel roof. Underneath the main portion of the sign is a plastic backlit sign that also has a heart on it. Sign - type of display: Neon and plastic backlit sign Sign - media: Steel and plastic. Sign - non-neon treatments: Plastic backlit portion Sign environment: Close to downtown, Next to Viva Las Vegas Wedding Chapel and two hostels. Sign manufacturer: YESCO , confirmed by owner Charlotte Richards Sign - date of installation: 1960 Sign - thematic influences: The hearts are a theme seen in many other chapel signs across the valley. Survey - research locations: A Little white Wedding Chapel's website. Las Vegas Review Journal articles. Las Vegas Sun articles. Youtube Podcast, Downtown Podcast, Channel: Vegas Talk, A Little White Wedding Chapel and representatives. Survey - research notes: YESCO maintains sign which was confirmed by Charlotte Richards the owner. Surveyor: Wyatt Currie-Diamond Survey - date completed: 2017-08-11 Sign keywords: Neon; Plastic; Backlit; Steel; Roadside; Pole sign; Back to back
Daytime and nighttime views of the La Concha Motel sign on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 2955 S Las Vegas Blvd Sign owner: Edward Doumani Sign details: The La Concha is located north of the Riviera hotel Casino, just past the giant glass wall advertising for Splash. The La Concha double sided ground sign, sits close to the street on the east side of the strip, facing north /south. Directly to the east the origin of the signs shape resides in the form of the front structure of the La Concha's lobby structure. The sweeping elliptical roofline creates a structure dripping with the flavor of outlandish 50's-60's expressionistic modern design. The roadside ground sign reflects this shape actually mimicking it in a stylized silhouette of itself. The two icons are separated by a small but busy parking lot that expands north of the La Concha to house other similar style structures. The wings of the hotel, which extend out behind the main lobby, are a rather stark and plainly rectangular form, compared to the front portion of the lot. Sign condition: Structure 4 Surface 4 Lighting 4 Notes: Considering the age of the property and the sign, it is in great condition, everything is intact, but not perfect. Sign form: Pylon Sign-specific description: The sign resides in a pleasant spot of green grass, among the concrete and black top surfaces. A rectangular base, painted a light hue of blue and gold, supports a double-sided sculpted cabinet in a three-pointed crown, which is the stylized profile of the building in sits in front of. Below the main cabinet a triangular internally lit message center has been added, as well as two more, flat rectangular cabinets on the north and south sides. The cabinets are adorned with text that advertising for car rentals located in the same neighboring lot. Off of the west side of the cabinet a small circular cabinet is cantilevered off of the edge. It is an internally lit marker, noting that color television is available inside. The surface of the actual cabinet is painted red, and is somewhat faded. The section of the cabinet that would be dedicated to the low-lying portions of the La Concha's roof are addressed in white. The "La Concha" is spelled across the front of the sign in white text outlined in blue. The text is designed specific to the sign, for the capital L and C are shaped to match the contours of the crowns of the sign. The rest of the script also takes on some of the same stroke of the manner. Motel is spelled in the same coloring across the bottom right hand portion of the signs face, in block text. The very bottom portion of the cabinet is a black painted horizontal extension with edges that angle back into the body of the sign. The words "vacancy' are written across the surface of the sign to the right hand side. No is spelled on the left, but only in neon. When illuminated the main text is lined with a light electric blue, while the edges, and the top contours are lined with a pink and fuchsia glowing borders. The words "vacancy" and "motel" are lined in an orange, amber colored, warm tubing. Sign - type of display: Neon; Incandescent; Backlit Sign - media: Steel; Plastic Sign - non-neon treatments: Graphics; Paint Sign animation: none Sign environment: The La Concha sits just to the south of the Riviera's giant glass wall. Headed south, the property comes into view, being a quiet transition from the extreme nature of the Riviera. The sign sits in a black top expanse that meanders back into the rest of La Concha's property. The base of the sign is surrounded with plants and curbing, firmly rooted into the urban mainstream of the neighboring street. Sign manufacturer: YESCO Sign - thematic influences: The theme of the La Concha can be drawn directly from 1950's and 60's modern design. Such curve can be seen signs of the decade for example the original Dunes pylon displays elements of such curve and swell. In Jorg Rugemer's Lost Las Vegas, there is a picture of a 60's era automobile sitting next to the building. It is used to show the influences of the structures design present in the design of something as common as the automobile. It is reminiscent of the protruding fins and large eye like taillights seen on such autos. The sign itself is an interpretation of the building in a silhouette form, so it's angle draw from the same pool as well. The coloration of the neon is also reminiscent of the era. The turquoise, vermilion and red are reminders of such properties as the original Flamingo, and the Algiers. Surveyor: Joshua Cannaday Survey - date completed: 2002 Sign keywords: Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Graphics; Paint
The Fun City Motel sits at 2233 South Las Vegas Boulevard. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet. Site address: 2233 S Las Vegas Blvd Sign owner: Rick Trusdell and Chetak Development Corporation Sign details: Originally the Glenn Vegas Motel in early 50's then the sign was reused for Holiday Motel in 1960's and later to the Fun City Motel circa 1970's to current. Sign condition: This is rated a 2 since the structure is in semi-salvage condition. No treatment seems to have been done. The damage from the sun has left the bright red hue into a grayish purple color. Part of the neon lettering from Fun City is not in working condition. Sign form: Pole Sign-specific description: The Fun City Motel sign was installed in 1952. However, the sign has been used in other properties before it became the Fun City Motel. The Sign was first used for the Glenn Motel circa 1950's with a western theme. The reason why the Fun City Motel doesn't resemble Googie influence is because the original funky curvilinear shape was designed to be a peanut. The Glenn Vegas Motel sign included an illustrated rodeo cowgirl holding a looped rope towards the left end of the sign. In the middle top of the sign is a woman diver; towards the bottom of the sign is an outline of a pool with the word swimming pool in the middle. The peanut shape is painted black. In-between all the designs; in large letters Glenn Vegas Motel is written in white with the female diver drawing separating the two words. Underneath the peanut shaped structure is a rectangular sign held by two hooks on each sign with the word motel. The entire structure itself is held by two steel poles with a blue incandescent directional squiggly arrow facing downwards. The Holiday Motel version changed from the black background to a brilliant red with white large neon letters reading Holiday. The sign removed all implication of the western theme and changed the squiggly directional arrow from light blue to a silver hue. There were two additions to the sign; the first is the word motel vertically connected to the side of the directional arrow and second is a circular structure in white and yellow. Later with the Fun City Motel sign there wasn't much change from Holiday Motel. The only significant change was the name of the establishment. The fun city lettering lights up in multiple colors like the rainbow at night. And the two poles that hold up the structure were painted to black. Today the sign itself has lost all its brilliant red hue and is now a gray color from over sun exposure and no maintenance done to the sign. The directional incandescent arrow is still bright yellow. Sign - type of display: Neon and incandescent Sign - media: Steel and fiber glass Sign animation: Chasers for the incandescent directional arrow. The circular structure on the tops of the curvilinear shape have incandescent lights following a circular motion. Sign environment: This location is on the North end of the strip near the Holiday House, Holiday Motel, and Kaei Thai restaurant. Sign manufacturer: YESCO Sign - date of installation: Circa 1970's Sign - date of redesign/move: 1950's the sign was used for Glenn Vegas Motel, and in 1960's into the Holiday Motel. Sign - thematic influences: The fun city sign is funky with an odd curvilinear shape that was originally used for a western theme motel as a peanut. Today the theme seems to be clownish with its colorful palette and rainbow neon. Sign - artistic significance: The fun city sign is funky with an odd curvilinear shape that was originally used for a western theme motel as a peanut. Today the theme seems to be clownish with its colorful palette and rainbow neon. Survey - research locations: Assessor's page, Photographs on the internet from Vintage Vegas website http://vintagelasvegas.com/search/Fun+City+Motel Surveyor: Gisselle Tipp Survey - date completed: 2017-08-30 Sign keywords: Neon; Incandescent; Steel; Chasing; Pole sign; Roof Sign; Back to back; Backlit