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Photographs of Pabst Blue Ribbon sign, Las Vegas (Nev.), June 28, 2017

Information

Creator

Date

2017-06-28
2017-07-22

Description

The Pabst Blue Ribbon sign sits near the intersection of Fremont Street and North Las Vegas Boulevard in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: Fremont St and Las Vegas Blvd
Sign owner: PBR Donated, but a part of Fremont Street East
Sign details: PBR held a revealing party when installed in 2015, right next to The Park on Fremont. YESCO manufactured the 30 feet tall sign is nicknamed Cool Blue. Previous to this sign in this location the Maharaja Hookah Cafe had their signage in the same location previous to 2013.
Sign condition: 5, just installed in 2015 so neon and paint are still in great condition
Sign form: Free Standing Sign
Sign-specific description: 30 feet tall, the sign is nicknamed Cool Blue. A 30 foot waiter holding his arm out with 3 beers on his arm and one in his hand. The beers are animated with them lighting up in order starting with the one closest to his body. His arm is resting on a PBR can. The waiters shirt and cheeks illuminate red neon while the rest of his body illuminates blue argon. The PBR beer can illuminates red and blue as well.
Sign - type of display: Neon
Sign - media: Steel
Sign animation: The Beer cans on the waiters arm light up in order, starting with the one closest to his body.
Sign environment: This is located in the parking lot on the corner of Las Vegas Blvd. North and Fremont St. East next to the Park on Fremont. This marks the beginning of the Fremont Street East District were other freestanding Neon signs are as well.
Sign manufacturer: YESCO
Sign - date of installation: 2015
Sign - thematic influences: The retro theme makes it look like a throwback to 1950s/60s advertisement. Also since it is for a beer company it shows that Neon does not always have to be for the Casinos here in Vegas. This is one of the first freestanding signs you see in the Fremont Street East District, thus showing that the Neon community downtown still is thriving and still defines our culture here.
Survey - research locations: YESCO website http://www.yesco.com/news/yesco-installs-pabst-blue-ribbon-neon-sign/ , Vital Vegas website https://vitalvegas.com/downtowns-fremont-east-gets-a-new-neon-sign-courtesy-of-pbr/ , google map roadside view
Survey - research notes: Since this is a freestanding sign it is difficult to find any specific information on a single owner or why this sign was placed there specifically.
Surveyor: Emily Fellmer
Survey - date completed: 2017-07-22
Sign keywords: Neon; Steel; Back to back; Monument sign

Digital ID

neo000199
Details

Citation

neo000199. Southern Nevada Neon Survey Records, 2002-2018. PH-00401. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/d18s4jw8x

Rights

This material is made available to facilitate private study, scholarship, or research. It may be protected by copyright, trademark, privacy, publicity rights, or other interests not owned by UNLV. Users are responsible for determining whether permissions are necessary from rights owners for any intended use and for obtaining all required permissions. Acknowledgement of the UNLV University Libraries is requested. For more information, please see the UNLV Special Collections policies on reproduction and use (https://www.library.unlv.edu/speccol/research_and_services/reproductions) or contact us at special.collections@unlv.edu.

Standardized Rights Statement

Digital Provenance

Original archival records created digitally

Date Digitized

2017-06-28
2017-07-22

Language

English

Publisher

University of Nevada, Las Vegas. Libraries

Format

image/tiff
application/pdf