Oral history interview with Evel Knievel conducted by David G. Schwartz on May 17, 2007 for the Remembering Jay Sarno Oral History Project. In this interview, Knievel discusses his personal relationship with Jay Sarno. He talks about Sarno’s career in gaming and the business ventures that he was involved with in Las Vegas, Nevada. Knievel recalls anecdotes of their friendship, and the opening of Caesars Palace Hotel and Casino, and Circus Circus Hotel and Casino. Lastly, he recalls stories of gambling with Sarno at his casinos.
Oral history interview with Larry Ruvo conducted by David G. Schwartz on January 27, 2009 for the Remembering Jay Sarno Oral History Project. Ruvo begins by discussing his position as a front desk clerk at Caesar’s Palace in Las Vegas, Nevada in the 1970s. Ruvo then describes how Jay Sarno changed the casino industry by designing Caesar’s Palace with a single theme. Ruvo then chronicles how gaming gradually was legalized in more areas throughout the world and how Sarno capitalized on making Caesar’s Palace an iconic casino which made people want to travel to Las Vegas. Lastly, Ruvo discusses Sarno’s focus on offering both gaming and entertainment options for guests at Caesar's Palace.
Oral history interview with Lillian and Jonathan Sarno conducted by David G. Schwartz on February 08, 2007 for the Remembering Jay Sarno Oral History Project. In this interview, Lillian discusses her personal history and experiences with her brother-in-law Jay Sarno. Jonathan talks about growing up with Jay and shares anecdotes of their childhood. Later, Jonathan and Lillian discuss the businesses that Jay was involved in, the opening of his various hotels and casinos around the United States, and the opening of Caesars Palace Hotel in Las Vegas, Nevada. Lastly, the two describe how the hotels Jay founded in Las Vegas changed with new ownership.
Oral history interview with Paul Sarno conducted by David G. Schwartz on July 13, 2007 for the Remembering Jay Sarno Oral History Project. Sarno begins by discussing the Sarno family, his grandparents, their Jewish heritage, and the early life of his uncle, Jay Sarno, and his father. Sarno then describes how his uncle married a lot later than his older siblings and he was the only one who had personal hobbies such as golf. Sarno then chronicles his uncle’s role as a businessman in Las Vegas, Nevada and how he only visited Las Vegas once because his father was a gambling addict. Lastly, Sarno discusses everything he knew about his uncle’s relationship with Allen Dorfman, the Teamster’s Union, and his legal troubles with the Internal Revenue Service.
Oral history interview with Stanley Mallin conducted by David G. Schwartz on January 29, 2008 for the Remembering Jay Sarno Oral History Project. In this interview, Mallin discusses his personal history and meeting Jay Sarno in 1940 at the University of Missouri. He describes moving to Atlanta, Georgia with Sarno in the late 1940s to start a tile business. He then talks about their other business building apartment complexes in Atlanta and eventually building the motel Atlanta Cabana in 1958. Later, Mallin discusses selling their business and opening Circus Circus Hotel and Casino in Las Vegas, Nevada and describes the success it had during its first months of operation. Mallin then talks about eventually selling Circus Circus Hotel and Casino to William Bennett and William Pennington. Lastly, Mallin recalls opening Caesars Palace and his last business ventures with Sarno.
L-R: September ("Temmy") Sarno, Jay C. Sarno (Jay Sarno, Jr.), Jay Sarno, Freddie Sarno, and Heidi Sarno seated around a hibachi grill, probably in Las Vegas, Nevada.
Oral history interview with Flora and Stuart Mason conducted by David G. Schwartz on February 27, 2010 for the Remembering Jay Sarno Oral History Project. Flora Mason begins by discussing the relationship between her family and the Sarnos. Mason describes that she and her husband socialized with Jay and Joyce Sarno in the 1960s because they lived on the same street in Las Vegas, Nevada. Stuart Mason recounts how the Sarnos were incredibly friendly and Jay occasionally invited him to play golf. Mason then chronicles his role as a contractor and the work he did for Jay Sarno throughout his career. He talks about how many of the development ventures of Sarno's were funded by Jimmy Hoffa and the Teamster’s Union. Lastly, Mason discusses how Sarno understood the gaming industry more than any other casino operator and how that was attributed to the success of Caesars Palace.
Oral history interview with Freddie Sarno conducted by David Schwartz on February 09, 2010 for the Remembering Jay Sarno Oral History Project. In this interview, Sarno discusses his earliest recollections in Las Vegas, Nevada and the lifestyle he had growing up. He talks about the divorce of his parents, living in a Circus Circus Hotel and Casino suite, and the initial planning for The Grandissimo. Lastly, Sarno describes his father’s legacy in Las Vegas and his passing in 1984.
The Sarno family around a banquet table for September's 9th birthday. L-R: Heidi Sarno, Joyce Sarno, Jay Sarno, Jr., Freddie Sarno, September ("Temmy") Sarno, Jay Sarno, Bertha Cooper (Joyce's mother). They are probably in Caesars Palace in Las Vegas, Nevada.
L-R: Freddie Sarno, Jay Sarno (standing), September ("Temmy") Sarno, Heidi Sarno (as an infant), Joyce Sarno, and Jay C. Sarno (Jay Sarno, Jr.) pose for a family portrait at Caesars Palace, Las Vegas, Nevada. Site Name: Caesars Palace (Las Vegas, Nev.)